Veidlapa Nr. M-3 (8)
Study Course Description
Sports and Fitness Marketing
Course Code
LSPA_060
Branch of Science
Health sciences
ECTS
2.00
Target Audience
Sports Trainer
LQF
Level 6
Study Type And Form
Full-Time; Part-Time
Study Course Implementer
Course Supervisor
Ance Olte
Structure Unit Manager
Uģis Ciematnieks
Structural Unit
Department of Sports Theory
Contacts
LSPA, Brīvības gatve 333, Riga, LV-1006
About Study Course
Objective
To provide the possibility to master theoretical knowledge and develop practical skills in sports and fitness marketing to be able to manage marketing of a sports and fitness organisation.
Preliminary Knowledge
Study courses – management theory, basics of business – have been mastered.
Learning Outcomes
Knowledge
1.Will understand and be able to apply the essence of marketing and its core elements – product, price, place, and promotion.
Individual work and tests
Individual work
2.Will have knowledge of the specifics of sports and fitness marketing.
Individual work and tests
Individual work
3.Will be able to navigate market behavior and the consumer decision-making process
Individual work and tests
Individual work
Skills
1.Is able to identify a sports/fitness product and determine the necessary actions for its promotion in the market.
Individual work and tests
Individual work
Competences
1.Identifies and evaluates sports marketing activities
Individual work and tests
Examination
2.Analyzes marketing concepts of sports organizations/fitness clubs.
Individual work and tests
Examination
3.Determines consumer behavior in the sports and fitness marketing market
Individual work and tests
Examination
Assessment
Individual work
|
Title
|
% from total grade
|
Grade
|
|---|---|---|
|
1.
Individual work |
-
|
-
|
|
Task/requirements: Theory of sports marketing; Structuring of sports organisation products; Defining marketing activities to build customer loyalty; Development of a sports/fitness marketing plan; Written examination of the study course; Individual development dynamics. |
||
Examination
|
Title
|
% from total grade
|
Grade
|
|---|---|---|
|
1.
Examination |
100.00% from total grade
|
10 points
|
|
There are differentiated requirements for a student to get a successful assessment: independent learning of the student; attitude towards education, development dynamics; active participation in seminars; written examination of the study course. A written examination may be taken only after a positive assessment has been obtained in the seminar and independent learning. For mastering the study course, the student receives a differentiated assessment in a 10-point grading system. To get a positive assessment for the study course, the total assessment should sum up to at least 4. The student receives assessment by summing up the number of points, assessing knowledge, skills and competences in the performance of individual tasks (independent works, productive activity during seminars, examination), attitude and student’s individual development dynamics. Practical work – 3 points; Seminar – 3 points; Written examination of the study course – 20 points; Individual development dynamics – 2 points; 2 points – systematically upward; 1 point – episodic. |
||
Study Course Theme Plan
FULL-TIME
Part 1
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Other
|
2
|
Topics
|
Nature of marketing. Marketing in the field of sport.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Other
|
2
|
Topics
|
Nature of marketing. Marketing in the field of sport.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Other
|
2
|
Topics
|
Product, analysis of product elements, classification in a sports and fitness company.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Other
|
2
|
Topics
|
Product, analysis of product elements, classification in a sports and fitness company.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Other
|
2
|
Topics
|
Pricing policy and strategy
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Other
|
2
|
Topics
|
Pricing policy and strategy
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Other
|
2
|
Topics
|
Promotional processes for product sales. Sports and fitness brand
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Other
|
2
|
Topics
|
Consumer and their behaviour in the sports and fitness market. Consumer’s decision-making process
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Competence control and feedback
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Competence control and feedback
|
Total ECTS (Creditpoints):
2.00
Contact hours:
20 Academic Hours
Final Examination:
Exam
PART-TIME
Part 1
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Nature of marketing. Marketing in the field of sport.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Product, analysis of product elements, classification in a sports and fitness company.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Pricing policy and strategy
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Promotional processes for product sales. Sports and fitness brand
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Promotional processes for product sales. Sports and fitness brand
|
Total ECTS (Creditpoints):
1.00
Contact hours:
10 Academic Hours
Final Examination:
Test (Semester)
Part 2
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Other
|
2
|
Topics
|
Pricing policy and strategy
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Other
|
2
|
Topics
|
Consumer and their behaviour in the sports and fitness market. Consumer’s decision-making process
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Competence control and feedback
|
Total ECTS (Creditpoints):
1.00
Contact hours:
6 Academic Hours
Final Examination:
Exam
Bibliography
Required Reading
1.
Andrew D., Pedersen P.M., McEvoy C.D. Research methods and design in sport management. Champaign: Human Kinetics, 2020.Suitable for English stream
2.
Kotlers F. Mārketinga pamati. Rīga: Jumava, 2006. (akceptējams izdevums)
3.
Praude V. Mārketings. Rīga, 2011. (akceptējams izdevums)
4.
Lovelock Ch. & Wright L. Principles of Service Marketing and Management. Prentice Hall, 2001. (akceptējams izdevums)Suitable for English stream
5.
Mullin B.J. Sport marketing. Human Kinetics, 2014.Suitable for English stream
6.
Tharett S.J. Fitness management. Healthy learning, 2017.Suitable for English stream
7.
Pedersen P.M., Thibault L. Contemporary Sport Management. Champaign: Human Kinetics, 2014.Suitable for English stream
Additional Reading
1.
Kazaka O. Pirmā PR grāmata. Trendsetter Publishing, 2019.
2.
Olivera S. Sabiedrisko attiecību stratēģija. Rīga: SIA “Lietišķās informācijas dienests”, 2009.
3.
O’Reilijs D. Darījumu attiecības ar pircējiem. Veiksmīga pārdošana un mārketings organizētajā tirgū. Biznesa augstskola Turība, 2001.
4.
Praude V. Integrētā mārketinga komunikācija. Rīga: Burtene, 2015