Veidlapa Nr. M-3 (8)
Study Course Description
Brand Management: Theory and Practice
Course Code
KSK_193
Branch of Science
Economics and Business; Marketing
ECTS
3.00
Target Audience
Communication Science
LQF
Level 7
Study Type And Form
Full-Time
Study Course Implementer
Course Supervisor
Ivans Jānis Mihailovs
Structure Unit Manager
Ieva Puzo
Structural Unit
Faculty of Social Sciences
Contacts
Dzirciema street 16, Rīga, szf@rsu.lv
About Study Course
Objective
-
Preliminary Knowledge
-
Learning Outcomes
Knowledge
1.-
Skills
1.-
Competences
1.-
Assessment
Individual work
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Title
|
% from total grade
|
Grade
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|---|---|---|
|
1.
Individual work |
-
|
-
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Examination
|
Title
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% from total grade
|
Grade
|
|---|---|---|
|
1.
Examination |
-
|
-
|
|
Analytical research on brands
|
||
|
2.
Examination |
-
|
-
|
Study Course Theme Plan
FULL-TIME
Part 1
-
Lecture
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Modality
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Location
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Contact hours
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|---|---|---|
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On site
|
Auditorium
|
2
|
Topics
|
-
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
-
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
-
|
-
Lecture
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Modality
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Location
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Contact hours
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|---|---|---|
|
On site
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Auditorium
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2
|
Topics
|
-
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-
Class/Seminar
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Modality
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Location
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Contact hours
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|---|---|---|
|
On site
|
Auditorium
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2
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Topics
|
-
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-
Class/Seminar
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Modality
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Location
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Contact hours
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|---|---|---|
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On site
|
Auditorium
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2
|
Topics
|
-
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-
Lecture
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Modality
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Location
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Contact hours
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|---|---|---|
|
On site
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Auditorium
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2
|
Topics
|
-
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-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
-
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
-
|
-
Class/Seminar
|
Modality
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Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
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2
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Topics
|
-
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Total ECTS (Creditpoints):
3.00
Contact hours:
20 Academic Hours
Final Examination:
Exam (Written)
Bibliography
Required Reading
1.
Lalaounis, S.T. (2021). Strategic brand management and development: creating and marketing successful brands. London; New York, NY: Routledge, Taylor & Francis Group, 344 p.
2.
Hammond, J. (2011). Branding Your Business. London Kogan Page.
3.
Heding, T., Knudtzen, Ch. F., Bjerre, M. (2008). Brand management: research, theory and practice. London; New York: Routledge, 288 p.
4.
Anholt, S. (2007). Competitive identity: the new brand management for nations, cities and regions. Basingstoke, New York: Palgrave Macmillan, 134 p.
5.
Kapferer, J.-N. (2008). The New strategic brand management: creating and sustaining brand equity long term. London; Philadelphia: Kogan Page, 560 p.
6.
Miller, D. (2017). Building a Storybrand. New York: HarperCollins Leadership, an imprint of HarperCollins, 228 p.
Additional Reading
1.
Rahman, M., Rodríguez-Serrano, M.Á., Lambkin, M. (2018). Brand management efficiency and firm value: An integrated resource based and signalling theory perspective. Industrial marketing management, 2018-07, Vol.72, pp.112-126.
2.
Haywood, R. (2005). Corporate reputation, the brand and the bottom line: powerful proven communication strategies for maximizing value. London and Sterling: Kogan Page, 320 p.
3.
Aronczyk, M. (2013). Branding the nation: the global business of national identity. Oxford, New York: Oxford University Press, 226 p.
4.
Wheeler, A. (2013). Designing brand identity: an essential guide for the whole branding team. Hoboken, New Jersey: John Wiley & Sons, Inc., 326 p.
5.
Ries, A., Ries, L. (2009). The 22 immutable laws of branding: how to build a product or service into a world-class brand. HarperCollins e-books, 255 p.
6.
Lerbinger, O. (2019). Corporate Communication. Hoboken, NJ: Wiley Blackwell, 336 p.
Other Information Sources
1.
Journal of Marketing
2.
Journal of Brand Management
3.
Journal of Product & Brand Management
4.
Journal of Brand Strategy