Veidlapa Nr. M-3 (8)
Study Course Description
Customer Discovery - Markets and Opportunities
Course Code
SBUEK_120
Branch of Science
-
ECTS
4.50
Target Audience
Business Management
LQF
Level 6
Study Type And Form
Full-Time; Part-Time
Study Course Implementer
Course Supervisor
Kristaps Zaļais
Structure Unit Manager
Karina Palkova
Structural Unit
Faculty of Social Sciences
Contacts
Dzirciema street 16, Rīga, szf@rsu.lv
About Study Course
Objective
The aim of the study course is to get acquainted with the advantages and risks of different markets, to acquire practical skills of testing and validating assumptions and hypotheses brought forward in business models.
Preliminary Knowledge
Business model design, English.
Learning Outcomes
Knowledge
1.Upon successful completion of this course, students are able to assess their potential business and/or business idea in a comprehensive manner, whether it has potential, and if so, in which markets the potential is the greatest and how to properly utilise the opportunities offered by this market.
Skills
1.Ability to orientate in different markets of the world and the opportunities they offer. Ability to critically evaluate (test the truth of different business hypotheses/assertions/assumptions). Text analysis skills. Ability to test hypotheses and assumptions of one’s business model.
Competences
1.Ability to determine whether the proposed business hypothesis is viable, to find the right outlet for a particular product.
Assessment
Individual work
Title
% from total grade
Grade
1.
Individual work
-
-
To create a training company project at https://www.launchpadcentral.com/ and test a number of business assumptions and hypotheses. Identification of different markets and the opportunities and risks they offer.
Examination
Title
% from total grade
Grade
1.
Examination
-
-
Accumulated grade and exam. Percentage of the accumulated grade consists of: attendance of classes (10%); activity in seminars (30%); homework (10%); individual work (20%) and exam (30%).
Study Course Theme Plan
FULL-TIME
Part 1
-
Different types of markets. Opportunities, risks. Different systems to assess market opportunities.
EventType
Modality
Location
Contact hours
1.
Lecture
On site
Auditorium
2
2.
Class/Seminar
On site
Auditorium
2
-
Steps and methods for newly created products.
EventType
Modality
Location
Contact hours
1.
Lecture
On site
Auditorium
2
2.
Lecture
On site
Auditorium
2
-
Customer development model.
EventType
Modality
Location
Contact hours
1.
Lecture
On site
Auditorium
2
2.
Lecture
On site
Auditorium
2
-
The basics of successful enterpreneurship.
EventType
Modality
Location
Contact hours
1.
Lecture
On site
Auditorium
2
2.
Lecture
On site
Auditorium
2
-
Types and opportunities of the selected market.
EventType
Modality
Location
Contact hours
1.
Class/Seminar
On site
Auditorium
2
2.
Class/Seminar
On site
Auditorium
2
-
Market research.
EventType
Modality
Location
Contact hours
1.
Class/Seminar
On site
Auditorium
2
2.
Class/Seminar
On site
Auditorium
2
-
Application of coaching methods in entrepreneurship.
EventType
Modality
Location
Contact hours
1.
Class/Seminar
On site
Auditorium
2
2.
Class/Seminar
On site
Auditorium
2
Total ECTS (Creditpoints):
4.50
Contact hours:
28 Academic Hours
Final Examination:
Exam (Written)
PART-TIME
Part 1
-
Different types of markets. Opportunities, risks. Different systems to assess market opportunities.
EventType
Modality
Location
Contact hours
1.
Lecture
On site
Auditorium
2
2.
Class/Seminar
On site
Auditorium
2
-
Steps and methods for newly created products.
EventType
Modality
Location
Contact hours
1.
Lecture
On site
Auditorium
2
-
Customer development model.
EventType
Modality
Location
Contact hours
1.
Lecture
On site
Auditorium
2
2.
Lecture
On site
Auditorium
2
-
The basics of successful enterpreneurship.
EventType
Modality
Location
Contact hours
1.
Lecture
On site
Auditorium
2
-
Types and opportunities of the selected market.
EventType
Modality
Location
Contact hours
1.
Class/Seminar
On site
Auditorium
2
2.
Class/Seminar
On site
Auditorium
2
-
Market research.
EventType
Modality
Location
Contact hours
1.
Class/Seminar
On site
Auditorium
2
-
Application of coaching methods in entrepreneurship.
EventType
Modality
Location
Contact hours
1.
Class/Seminar
On site
Auditorium
2
2.
Class/Seminar
On site
Auditorium
2
Total ECTS (Creditpoints):
4.50
Contact hours:
22 Academic Hours
Final Examination:
Exam (Written)
Bibliography
Required Reading
1.
Steven Blank, The Four Steps to the Epiphany: Successful Strategies for Products that Win, 2004
2.
Lean Customer Development : building products your customers will buy / Cindy Alvarez.
3.
Why customers do what they do : who they are, why they buy, and how you can anticipate their every move / Marshal Cohen.
4.
Business process management : practical guidelines to successful implementations / John Jeston.
Additional Reading
1.
Mari Smith, The new relationship marketing: How to build a Large, Loyal, Profitable Network Using the Social web, 2011
2.
Rob Adams, If you build it will they come: three steps to test and validate any market opportunity, 2010