Veidlapa Nr. M-3 (8)
Study Course Description
Innovation Management and Creativity
Course Code
SBUEK_171
Branch of Science
Economics and Business
ECTS
6.00
Target Audience
Business Management; Management Science; Marketing and Advertising
LQF
Level 6
Study Type And Form
Full-Time; Part-Time
Study Course Implementer
Course Supervisor
Kristaps Zaļais
Structure Unit Manager
Ieva Puzo
Structural Unit
Faculty of Social Sciences
Contacts
Dzirciema street 16, Rīga, szf@rsu.lv
About Study Course
Objective
To provide basic knowledge in search for innovative ideas and management of innovative enterprises.
Preliminary Knowledge
Basic theoretical knowledge in business management and marketing.
Learning Outcomes
Knowledge
1.On completion of the study course students deeply understand the essence of innovation and creativity, their interrelation and significance, principles of starting an innovative business and managing the innovation process, are aware of current trends in innovation and technology development, know the principles of searching and selecting innovative ideas.
Skills
1.On completion of the study course students are able to independently start innovative business, manage innovation and creative processes in the company, are able to find and select viable innovative ideas, discuss latest trends in innovation and technology.
Competences
1.On completion of the study course students are able to independently acquire, select and analyse information related to starting and running an innovative business, to apply it in the management decision-making process, to take responsibility for implementing of an innovative idea and its interaction with society and environment.
Assessment
Individual work
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Title
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% from total grade
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Grade
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1.
Individual work |
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1. Preparation of a report on one of the study course topics (in-depth study of a separate course topic, the student chooses the topic of the report independently, the volume of the report – 8 – 10 pages).
2. Presentation of a report (preparation of a visual presentation, scientific discussion with colleagues and lecturers, total length of the presentation not more than 10 minutes).
3. Preparation of summaries (summary is prepared after each lecture and submitted electronically in e-learning environment, summary volume – 2 – 4 pages).
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Examination
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Title
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% from total grade
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Grade
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1.
Examination |
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Students prepare a report on one of the study course topics, carrying out in-depth research, the student chooses the topic of the report independently, the volume of the report – 8 – 10 pages, the report should include:
1. research of theoretical material (theoretical part);
2. possibilities of practical application of theory statements (how is theory used in practice?);
3. student's opinion on the chosen topic (what I think of it, my personal experience);
4. development perspectives of the theme (in theory and practice).
By summarising the information included in the paper, students prepare a visual presentation, the total duration of the presentation is not more than 10 minutes. The report and presentation must be submitted electronically to the lecturer in the e-learning environment.
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2.
Examination |
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1. Attendance of seminars and lectures – compulsory, 20% (lecturer evaluates student's participation and activity in lectures and seminars).
2. Report and presentation – compulsory, 30% ( lecturer assesses the student's skills in managing innovation and creativity processes in the company, ability to find and select viable innovative ideas, discuss recent trends in innovation and technology).
3. Summaries – compulsory, 20% (lecturer assesses the student's ability to independently acquire, select and analyse information related to starting and running an innovative business and creativity in organisation).
4. Exam (written, tickets) – compulsory, 30% (lecturer assesses student's understanding of the the essence of innovation and creativity, their interrelation and significance, principles of starting an innovative business and managing the innovation process).
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Study Course Theme Plan
FULL-TIME
Part 1
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Class/Seminar
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Modality
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2
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Topics
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Employee and organisational creativity.
Description
Annotation: During the seminar it is planned to examine the relationship between employee and organisational creativity. Students will be offered to complete, discuss and analyse a creativity assessment test.
Topics covered during the class: 1. What is the relationship between individual and organisational creativity?
2. How to measure creativity in staff and organisation?
3. How to use evaluation results in the management of an organisation?
Literature: 1. Alison, J., Brookfield, S.D. 2014. Engaging Imagination: Helping Students Become Creative and Reflective Thinkers. John Wiley&Sons, Incorporated. 25-47, 207-233.
2. Sawyer, R.K. 2012. Explaining Creativity: The Science of Human Innovation, Oxford University Press. 231-265, 405-439
3. Mumford, M.D. 2011. Handbook of Organizational Creativity. Elsevier Science & Technology
4. Bateson, P., Martin, P. 2013. Play, Playfulness, Creativity and Innovation, Cambridge University Press. 55-69, 77-89
5. Haines-Gadd, L. 2016. TRIZ for Dummies, John Wiley & Sons, Incorporated.
6. Shorthose, J., Maycroft, N. 2012. Understanding Creative Business : Values, Networks and Innovation, Routledge. 247-275.
7. Tidd, J. 2015. Innovation and Entrepreneurship, Wiley Textbooks, ProQuest Ebook Central. 163-196.
8. Rojenko, V. 2014. Employee and management disagreement in development in developing creative competitive advantages. Economics and Culture. 2014, Vol.10. 145-154
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2
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Perspective innovations and future society.
Description
Annotation: The seminar is intended to discuss the impact of perspective innovations, globalisation and societal development on creativity and the development of innovative thinking, to develop future societal and consumer market characteristics.
Topics covered during the class: 1. What are the promising innovations that will change the society of the future?
2. How do trends in globalisation and societal development affect the development of innovative thinking?
3. What could be the characteristics of the future society and consumer market?
4. What could be the profile of the future consumer?
Literature: 1. Trifilova, A. 2009. The future of innovation. MPG Books Group.
2. Internet sources, incl. futurologist blogs, websites of leading innovative companies, conference materials.
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2
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Trends in modern technology development.
Description
Annotation: The seminar aims to identify and discuss forward-looking technology development, new products and services that will shape the global market landscape in the nearest future.
Topics covered during the class: 1. What technologies present the greatest development potential nowadays?
2. What are the future trends in technology?
3. What products and services will shape the global market landscape in the near future?
Literature: 1. Trifilova, A. 2009. The future of innovation. MPG Books Group.
2. Internet sources, incl. futurologist blogs, websites of leading innovative companies, conference materials.
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Lecture
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2
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Creative industries and creative economy.
Description
Annotation: The lecture is intended to examine the essence and peculiarities of the creative economy, as well as the importance of creative industries in the development of modern economy. The principles and practical examples of managing creative industry organisations are considered. In addition, the innovations of the modern creative industry, their importance in the development of society and economy are examined.
Topics covered during the class: 1. What is creative economy?
2. What are creative industries?
3. What is the role of creative industries in modern economy?
4. What innovations do creative industries generate?
5. What is the role of creative industry innovation in the development of modern economy?
Literature: 1. Howkins, J. 2013. The Creative Economy: How People Make Money from Ideas, London: Penguin Books.
2. United Nations. 2011. UNCTAD's work on the Creative Economy. United Nations Conference on Trade and Development. From: https://unctad.org [29.07.2019]
3. United Nations.2018. Creative economy outlook: Trends in international trade in creative industries and country profiles, United Nations Conference on Trade and Development.
4. Stoneman, P. 2010. Soft innovation: Economics, product aesthetics, and the creative industries. Oxford University Press, Inc. 47-57.
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On site
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Study trip
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2
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Topics
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Visit to the innovative/traditional company (Riga).
Description
Annotation: It is planned to conduct a study visit to the one of the companies located in Riga. During the visit students explore functioning principles of a real company, market situation in the industry, evaluate the innovative potential of the company.
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2
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Topics
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Lecture by an entrepreneur or an industry specialist.
Description
Annotation: During the lecture it is planned to listen to the presentation given by the entrepreneur or industry specialist. The theme of the presentation is determined by the students survey, taking in account the framework of the course and student interests. Students are given the opportunity to ask questions and discuss them with the presenter.
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Auditorium
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2
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Topics
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Presentations of independent work and training discussion.
Description
Annotation: During the lesson it is planned to listen to the student presentations of the individual work results and to handle discussion on the topics of the presentations.
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Modality
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Location
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Contact hours
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On site
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Auditorium
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2
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Topics
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Presentations of independent work and training discussion.
Description
Annotation: During the lesson it is planned to listen to the student presentations of the individual work results and to handle discussion on the topics of the presentations.
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Lecture
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Modality
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Location
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Contact hours
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On site
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Auditorium
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2
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Topics
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People management for fostering innovation.
Description
Annotation: During the lecture it is planned to examine the essence, significance and characteristics of people management for fostering innovation in organisations. The role of innovation leader, motivation, team spirit, smart recruitment, creativity and talent management in innovation development is explored.
Topics covered during the class: 1. What is people management for fostering innovations?
2. How should people be led to promote innovative development in organisations?
3. How are people's leadership principles transformed today?
4. What are the principles of people management for fostering innovations?
Literature: 1. Castro, C. L., Kuvaas, B., Hayton, J. (Eds.). 2011. Global human resource management casebook. ProQuest Ebook Central. 3-44.
2. Peacock, M. J. 2017. The human resource professional’s guide to change management: Practical tools and techniques to enact meaningful and lasting organizational change. ProQuest Ebook Central. 1-81.
3. Owens, D. A. 2011. Creative people must be stopped: 6 ways we kill innovation (without even trying). John Wiley & Sons, Incorporated. 25-95.
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2
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Topics
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Organisational behaviour: traditional and innovative company.
Description
Annotation: During the lecture it is intended to explore the differences between traditional and innovative entrepreneurship, the characteristics of an innovative company, the role of creativity in an innovative company, the role of creativity in promoting competitiveness, innovative entrepreneurship risks. Students will be offered to complete a test to assess the organisational behaviour of the company.
Topics covered during the class: 1. What is innovative and traditional entrepreneurship? How are they different?
2. What are the features of an innovative company?
3. What is the role of creativity in an innovative company?
4. The role of creativity in promoting company's competitiveness?
5. What are the risks of innovative entrepreneurship?
6. How to distinguish an innovative company (test)?
Literature: 1. Hargadon, A. 2015. Sustainable Innovation: Build Your Company's Capacity to Change the World, Stanford University Press, 1-55.
2. Bodell, L. 2016. Kill the Company: End the Status Quo, Start an Innovation Revolution, New York: Routledge, 10-19. [see materials ir e-studies!]
3. Kim, C.W., Mauborgne, R. 2005. Blue ocean strategy: how to create uncontested market space and make the competition irrelevant. Boston, USA: Harvard Business School.
4. Karsten, L. 2016. The Science of Innovation: A Comprehensive Approach for Innovation Management. Walter de Gruyter GmbH. 119-137.
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Class/Seminar
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Modality
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Location
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Contact hours
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On site
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Study trip
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2
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Topics
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Visit to the innovative/traditional company (Riga).
Description
Annotation: It is planned to conduct a study visit to the one of the companies located in Riga. During the visit students explore functioning principles of a real company, market situation in the industry, evaluate the innovative potential of the company.
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Class/Seminar
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Modality
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Location
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Contact hours
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|---|---|---|
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On site
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Auditorium
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2
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Topics
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Intellectual property and protection of innovations.
Description
Annotation: During the seminar students will explore types of intellectual property, their importance in innovative business, their relation to the competitiveness of the company, as well as its protection possibilities and principles. Students are offered to perform the task of searching for intellectual property in international databases.
Topics covered during the class: 1. What is intellectual property, what are types of intellectual property?
2. What is the role of intellectual property in innovative entrepreneurship?
3. How does intellectual property protection work?
4. How do I search for intellectual property in international databases?
Literature: 1. BarCharts, Incorporated. 2012. Intellectual property. BarCharts, Inc.
2. Palfrey, J. 2011. Intellectual property strategy. MIT Press. 17-59.
3. European Patent Office/European Union Intellectual Property Office. 2016. Intellectual property rights intensive industries and economic performance in the European Union: Industry-Level Analysis Report, Second edition. European Patent Office/European Union Intellectual Property Office
4. Silbey, J. 2014. The eureka myth: Creators, innovators, and everyday intellectual property. Stanford University Press.
5. World Intellectual Property Organization. 2019. World Intellectual Property Indicators 2019. Geneva: World Intellectual Property Organization.
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Lecture
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Modality
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Location
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Contact hours
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On site
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Auditorium
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2
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Topics
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Innovation and creativity – determinants of today's business success .
Description
Annotation: The lecture intends to introduce the students to the course content, organisation of the study process, examinations and requirements. The content of the lecture will examine the essence, connections and importance of innovation and creativity in today's business environment.
Topics covered during the class: What is this course about?
How will this course help me in the future and why should I know it?
What do I need to do to pass this course?
What is innovation and creativity?
What links exist between these concepts?
Why is creativity and innovation important in today's business environment?
Literature: 1. European Central Bank. 2017. How does innovation lead to growth? European Central Bank homepage.
2. Nefiodow, L., Nefiodow, S. 2014. The Sixth Kondratieff. The Growth Engine of the 21st Century. In: Grinin, L.E., Devezas, T.C., Korotayev, A.V., ed. Kondratieff Waves. Juglar – Kuznets – Kondratieff. Yearbook. Volgograd: ‘Uchitel’. 326-354.
3. Nunes, P., Breene, T., 19.07.2019. Jumping the S-Curve: Beat the Growth Cycle, Get on Top and Stay There [video]. From: Harward Business Review International Business homepage.
4. OECD. 2015. The Innovation Imperative: Contributing to Productivity, Growth and Well-Being, OECD Publishing, Paris, 15-66.
5. OECD/Eurostat. 2018. Oslo Manual 2018: Guidelines for Collecting, Reporting and Using Data on Innovation, 4th Edition, The Measurement of Scientific, Technological and Innovation Activities, OECD Publishing, Paris/Eurostat, Luxembourg, 45-58.
6. Andersen, E.S. 2009. Schumpeter's Evolutionary Economics : A Theoretical, Historical and Statistical Analysis of the Engine of Capitalism. New York: Anthem Press, 144-154.
7. Ābeltiņa A. 2008. Inovācija – XXI gadsimta fenomens. Rīga: SIA Biznesa augstskola Turība.
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Auditorium
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2
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Topics
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Innovation and invention support structures.
Description
Annotation: The lecture provides an overview of the principles, advantages and disadvantages of the most common innovation and invention support structures (business incubators, innovation centers, technology centers, etc.). Practical examples of the use of innovation and invention support structures for real innovative business development will be considered.
Topics covered during the class: 1. What are innovation and invention support structures?
2. What kind of innovation and invention support structures exist?
3. What are the operating principles of innovation and innovation support structures?
4. How are innovation and invention support structures used in practice?
Literature: 1. Feld, B. 2012. Startup communities: building an entrepreneurial ecosystem in your city. John Wiley & Sons, Inc. [see materials in e-studies]
2. Feld, B., Cohen, D. 2010. Do more faster: Techstars lessons to accelerate your startup. John Wiley & Sons, Inc. 203-269.
3. Golomb V.M. 2017. Accelerated Startup: Everything You Need to Know to Make Your Startup Dreams Come True From Idea to Product to Company, Time Traveller Books. [see materials in e-studies]
4. Latvijas Investīciju un attīstības aģentūra (LIAA). 2011. Inovācijas atbalsta struktūras Latvijā. From: http://www.liaa.gov.lv [29.07.2019]
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Modality
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Location
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Contact hours
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On site
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Auditorium
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2
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Topics
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Sources of innovative business ideas and creativity.
Description
Annotation: During the lecture students will explore innovative sources of entrepreneurial ideas, methods to encourage creativity among entrepreneurs and employees.
Topics covered during the class: 1. What is an innovative idea and innovative thinking?
2. What is creativity and the process of creative thinking?
3. How to find the right idea to start an innovative business?
Literature: 1. Alison, J., Brookfield, S.D. 2014. Engaging Imagination: Helping Students Become Creative and Reflective Thinkers. John Wiley&Sons, Incorporated. 25-47, 207-233.
2. Sawyer, R.K. 2012. Explaining Creativity: The Science of Human Innovation, Oxford University Press. 231-265, 405-439
3. Mumford, M.D. 2011. Handbook of Organizational Creativity. Elsevier Science & Technology
4. Bateson, P., Martin, P. 2013. Play, Playfulness, Creativity and Innovation, Cambridge University Press. 55-69, 77-89
5. Haines-Gadd, L. 2016. TRIZ for Dummies, John Wiley & Sons, Incorporated.
6. Shorthose, J., Maycroft, N. 2012. Understanding Creative Business : Values, Networks and Innovation, Routledge. 247-275.
7. Tidd, J. 2015. Innovation and Entrepreneurship, Wiley Textbooks, ProQuest Ebook Central. 163-196.
8. Rojenko, V. 2014. Employee and management disagreement in development in developing creative competitive advantages. Economics and Culture. 2014, Vol.10. 145-154
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Modality
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Location
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Contact hours
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On site
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Auditorium
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2
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Topics
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Innovation financing mechanisms.
Description
Annotation: It is planned to examine the mechanisms of financing of innovations, possibilities to attract start-up financing. Practical examples and life stories of start-up funding for the most successful innovative companies will be discussed.
Topics covered during the class: 1. What is financing of innovation, its nature and principles?
2. What are the mechanisms for attracting innovation funding and how they can be used?
3. How to attract start-up funding?
4. How did the most successful innovative companies attract funding?
Literature: 1. Saviotti, P.R. 2013. Innovation, financial activities and the future of the EU. In: Pyka, A., Burghof, H. ed. Innovation and finance. Routledge. 26-46.
2. Gregson, G. 2014. Financing new ventures: An entrepreneur's guide to business angel investment. Business Expert Press. 11-59, 103-159.
3. Metrick A., Yasuda A. 2010. Venture Capital and the Finance of Innovation, 2nd Edition, John Wiley & Sons.
4. UN Publications, Policy Options and Instruments for Financing Innovation: A Practical Guide to Early-stage Financing, UN Publishing, 2009
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2
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Topics
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Innovative business marketing.
Description
Annotation: During the lecture it is planned to examine the essence, features and significance of innovative business marketing in the process of commercialisation of new innovative products. Practical examples of modern innovative business marketing, modern and forward-looking marketing communication channels and forms are considered.
Topics covered during the class: 1. What is Innovative business marketing?
2. What is the role of marketing in the commercialisation of new innovative products?
3. What are practical examples of innovative business marketing today?
4. What are the modern communication channels and types of innovative business marketing?
Literature: 1. Kourdi, J. 2011. The marketing century : How marketing drives business and shapes society. John Wiley & Sons, Inс. 51-115.
2. Swaim, R. W. 2009. The strategic Drucker: Growth strategies and marketing insights from the works of Peter Drucker. John Wiley & Sons, Inc. 83-185.
3. Jaffe, J., & Albarta, M. 2013. Z.E.R.O.: Zero paid media as the new marketing model. John Wiley & Sons, Inc. 127-255.
4. Yarrow, K. (2014). Decoding the new consumer mind: How and why we shop and buy. Kit Yarrow.
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Modality
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Auditorium
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2
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Topics
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Management of the innovation process and creativity in companies.
Description
Annotation: During the lecture students will explore the essence of innovation process, innovation process models, their practical significance and management features, as well as the nature of innovation strategies and their selection principles.
Topics covered during the class: 1. What is innovation management, its characteristics and tasks?
2. What is innovation process model, what models exist?
3. What is the practical application of innovation process models?
4. What are the peculiarities of running an innovative company today?
5. What is the innovation strategy, how to choose and implement it?
Literature: 1. Elliot, J. 2012. Leading Apple with Steve Jobs: Management Lessons from a Controversial Genius, John Wiley & Sons, Incorporated. 1-29, 61-73, 107-121.
2.Fitzgerald, E., Wankerl, A., Schramm, C. J. 2010. nside Real Innovation : How the Right Approach Can Move Ideas from R and D to Market - And Get the Economy Moving. World Scientific Publishing Co Pte Ltd.
3. Leonard-Barton, D. 2011. Managing Knowledge Assets, Creativity And Innovation. Singapore: World Scientific.
4. Jaruzelski, B., Dehoff, K. 28.11.2007. The Customer Connection: The Global Innovation 1000, Strategy+Business, Issue 49, Winter 2007.
5. Burt, M.J., & Jubenville, C.B. 2013. Zebras and cheetahs: Look different and stay agile to survive the business jungle. John Wiley & Sons, Incorporated. 127-169.
6. Birla, M. 2013. Unleashing creativity and innovation: Nine lessons from nature for enterprise growth and career success. John Wiley & Sons, Incorporated. 1-13, 99-109
7. Trott, P. 2012. Innovation Management and New Product Development 5th ed., New York: Financial times.
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2
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Topics
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Human values and innovative development.
Description
Annotation: During the lecture students will explore the importance of human values in innovative business, the impact of liberal values and democracy on countries' innovative potential, ethical and societal aspects of innovative entrepreneurship, the responsibility of the innovative entrepreneur towards society.
Topics covered during the class: 1. What are human values and what is their role in innovative enterpreneurship?
2. How do liberal values and democracy affect the innovative potential of countries and how can they be promoted?
3. What are the ethical principles of innovative entrepreneurship and how to apply them in practice?
4. What is the responsibility of the innovative entrepreneur towards society?
Literature: 1. Cropley, D. H., Cropley, A. J., & Kaufman, J. C. (Eds.). (2010). The dark side of creativity. Cambridge University Press.
2. Florida, R.L. 2012. The rise of the creative class : revisited 10th anniversary edition. New York: Basic Books
3. Howkins, J. 2013. The Creative Economy: How People Make Money from Ideas, London: Penguin Books
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On site
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Study trip
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2
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Topics
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Startup development and support (RSU BI).
Description
Annotation: The seminar will include a study visit to the RSU Business Incubator (RSU BI). During the visit, it is planned to examine real-life start-up development principles, operational features, financing and support opportunities. During the seminar, students will be given the opportunity to communicate with real RSU BI members and staff, identify issues of interest and consolidate prior knowledge.
Topics covered during the class: 1. What is a start-up company?
2. What is the role of a start-up company in innovative business?
3. How do I set up and manage a start-up company?
4. How does a real start-up company work?
5. What are the financing and support options for a start-up company?
6. How does RSU Business Incubator work, what support does it provide for start-up companies?
Literature: 1. Smith, H. 2013. Learn small business startup in 7 days. WrihgtBooks.
2. Gruber, F. 2014. Startup mixology: Tech cocktail's guide to building, growing, and celebrating startup success. Tech Cocktail LLC.147-223.
3. Kander, D. 2014. All in startup: Launching a new idea when everything is on the line. John Wiley & Sons, Inc.
4. University of Illinois. 2014. The Start-up Handbook. The Board of Trustees of the University of Illinois.
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Location
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Contact hours
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On site
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Auditorium
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2
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Topics
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Presentations of independent work and training discussion.
Description
Annotation: During the lesson it is planned to listen to the student presentations of the individual work results and to handle discussion on the topics of the presentations.
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Class/Seminar
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Modality
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Location
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Contact hours
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On site
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Auditorium
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2
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Topics
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Importance of creativity in economic and regional development.
Description
Annotation: The seminar looks at the role of creativity in economic and regional development, its impact on entrepreneurship and innovation.
Topics covered during the class: 1. How does creativity affect economic and regional development?
2. How does creativity affect entrepreneurship and innovation in a country and region?
3. How to measure creativity in a region or economy?
4. What is creative Class, how to become a part of it?
Literature: 1. Florida, R.L. 2012. The rise of the creative class: revisited 10th anniversary edition. New York: Basic Books
2. Howkins, J. 2013. The Creative Economy: How People Make Money from Ideas, London: Penguin Books.
3. Rojenko, V., Dahs, A. 2017. Demographic Determinants of Creativity: the Analysis of Creative Potential Development and Forecast for the Baltic States” Economics and Business 30 (1)
4. Rojenko V. 2014. Creative Competitive Advantages: Perspectives for Cooperation between the EU and EaP Countries. Eastern Partnership – from capacities to Excellence: Strengthening Research, Regional and Innovation Policies in the Context of Horizon 2020 (2014), ed. Muravska T., Riga: University of Latvia Press.
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Total ECTS (Creditpoints):
6.00
Contact hours:
44 Academic Hours
Final Examination:
Exam (Written)
PART-TIME
Part 1
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Class/Seminar
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Modality
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Location
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Contact hours
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On site
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Auditorium
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2
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Topics
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Intellectual property and protection of innovations.
Description
Annotation: During the seminar students will explore types of intellectual property, their importance in innovative business, their relation to the competitiveness of the company, as well as its protection possibilities and principles. Students are offered to perform the task of searching for intellectual property in international databases.
Topics covered during the class: 1. What is intellectual property, what are types of intellectual property?
2. What is the role of intellectual property in innovative entrepreneurship?
3. How does intellectual property protection work?
4. How do I search for intellectual property in international databases?
Literature: 1. BarCharts, Incorporated. 2012. Intellectual property. BarCharts, Inc.
2. Palfrey, J. 2011. Intellectual property strategy. MIT Press. 17-59.
3. European Patent Office/European Union Intellectual Property Office. 2016. Intellectual property rights intensive industries and economic performance in the European Union: Industry-Level Analysis Report, Second edition. European Patent Office/European Union Intellectual Property Office
4. Silbey, J. 2014. The eureka myth: Creators, innovators, and everyday intellectual property. Stanford University Press.
5. World Intellectual Property Organization. 2019. World Intellectual Property Indicators 2019. Geneva: World Intellectual Property Organization.
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Modality
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Location
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Contact hours
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On site
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Study trip
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2
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Topics
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Visit to the innovative/traditional company (Riga).
Description
Annotation: It is planned to conduct a study visit to the one of the companies located in Riga. During the visit students explore functioning principles of a real company, market situation in the industry, evaluate the innovative potential of the company.
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Lecture
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Modality
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Location
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Contact hours
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On site
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Auditorium
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2
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Topics
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Innovation and creativity – determinants of today's business success .
Description
Annotation: The lecture intends to introduce the students to the course content, organisation of the study process, examinations and requirements. The content of the lecture will examine the essence, connections and importance of innovation and creativity in today's business environment.
Topics covered during the class: What is this course about?
How will this course help me in the future and why should I know it?
What do I need to do to pass this course?
What is innovation and creativity?
What links exist between these concepts?
Why is creativity and innovation important in today's business environment?
Literature: 1. European Central Bank. 2017. How does innovation lead to growth? European Central Bank homepage.
2. Nefiodow, L., Nefiodow, S. 2014. The Sixth Kondratieff. The Growth Engine of the 21st Century. In: Grinin, L.E., Devezas, T.C., Korotayev, A.V., ed. Kondratieff Waves. Juglar – Kuznets – Kondratieff. Yearbook. Volgograd: ‘Uchitel’. 326-354.
3. Nunes, P., Breene, T., 19.07.2019. Jumping the S-Curve: Beat the Growth Cycle, Get on Top and Stay There [video]. From: Harward Business Review International Business homepage.
4. OECD. 2015. The Innovation Imperative: Contributing to Productivity, Growth and Well-Being, OECD Publishing, Paris, 15-66.
5. OECD/Eurostat. 2018. Oslo Manual 2018: Guidelines for Collecting, Reporting and Using Data on Innovation, 4th Edition, The Measurement of Scientific, Technological and Innovation Activities, OECD Publishing, Paris/Eurostat, Luxembourg, 45-58.
6. Andersen, E.S. 2009. Schumpeter's Evolutionary Economics : A Theoretical, Historical and Statistical Analysis of the Engine of Capitalism. New York: Anthem Press, 144-154.
7. Ābeltiņa A. 2008. Inovācija – XXI gadsimta fenomens. Rīga: SIA Biznesa augstskola Turība.
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Lecture
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Modality
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Location
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Contact hours
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|---|---|---|
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On site
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Auditorium
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2
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Topics
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Organisational behaviour: traditional and innovative company.
Description
Annotation: During the lecture it is intended to explore the differences between traditional and innovative entrepreneurship, the characteristics of an innovative company, the role of creativity in an innovative company, the role of creativity in promoting competitiveness, innovative entrepreneurship risks. Students will be offered to complete a test to assess the organisational behaviour of the company.
Topics covered during the class: 1. What is innovative and traditional entrepreneurship? How are they different?
2. What are the features of an innovative company?
3. What is the role of creativity in an innovative company?
4. The role of creativity in promoting company's competitiveness?
5. What are the risks of innovative entrepreneurship?
6. How to distinguish an innovative company (test)?
Literature: 1. Hargadon, A. 2015. Sustainable Innovation: Build Your Company's Capacity to Change the World, Stanford University Press, 1-55.
2. Bodell, L. 2016. Kill the Company: End the Status Quo, Start an Innovation Revolution, New York: Routledge, 10-19. [see materials ir e-studies!]
3. Kim, C.W., Mauborgne, R. 2005. Blue ocean strategy: how to create uncontested market space and make the competition irrelevant. Boston, USA: Harvard Business School.
4. Karsten, L. 2016. The Science of Innovation: A Comprehensive Approach for Innovation Management. Walter de Gruyter GmbH. 119-137.
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Class/Seminar
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Modality
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Location
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Contact hours
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|---|---|---|
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On site
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Auditorium
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2
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Topics
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Presentations of independent work and training discussion.
Description
Annotation: During the lesson it is planned to listen to the student presentations of the individual work results and to handle discussion on the topics of the presentations.
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Class/Seminar
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Modality
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Location
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Contact hours
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|---|---|---|
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On site
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Auditorium
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2
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Topics
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Importance of creativity in economic and regional development.
Description
Annotation: The seminar looks at the role of creativity in economic and regional development, its impact on entrepreneurship and innovation.
Topics covered during the class: 1. How does creativity affect economic and regional development?
2. How does creativity affect entrepreneurship and innovation in a country and region?
3. How to measure creativity in a region or economy?
4. What is creative Class, how to become a part of it?
Literature: 1. Florida, R.L. 2012. The rise of the creative class: revisited 10th anniversary edition. New York: Basic Books
2. Howkins, J. 2013. The Creative Economy: How People Make Money from Ideas, London: Penguin Books.
3. Rojenko, V., Dahs, A. 2017. Demographic Determinants of Creativity: the Analysis of Creative Potential Development and Forecast for the Baltic States” Economics and Business 30 (1)
4. Rojenko V. 2014. Creative Competitive Advantages: Perspectives for Cooperation between the EU and EaP Countries. Eastern Partnership – from capacities to Excellence: Strengthening Research, Regional and Innovation Policies in the Context of Horizon 2020 (2014), ed. Muravska T., Riga: University of Latvia Press.
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Class/Seminar
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Modality
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Location
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Contact hours
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|---|---|---|
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On site
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Study trip
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2
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Topics
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Startup development and support (RSU BI).
Description
Annotation: The seminar will include a study visit to the RSU Business Incubator (RSU BI). During the visit, it is planned to examine real-life start-up development principles, operational features, financing and support opportunities. During the seminar, students will be given the opportunity to communicate with real RSU BI members and staff, identify issues of interest and consolidate prior knowledge.
Topics covered during the class: 1. What is a start-up company?
2. What is the role of a start-up company in innovative business?
3. How do I set up and manage a start-up company?
4. How does a real start-up company work?
5. What are the financing and support options for a start-up company?
6. How does RSU Business Incubator work, what support does it provide for start-up companies?
Literature: 1. Smith, H. 2013. Learn small business startup in 7 days. WrihgtBooks.
2. Gruber, F. 2014. Startup mixology: Tech cocktail's guide to building, growing, and celebrating startup success. Tech Cocktail LLC.147-223.
3. Kander, D. 2014. All in startup: Launching a new idea when everything is on the line. John Wiley & Sons, Inc.
4. University of Illinois. 2014. The Start-up Handbook. The Board of Trustees of the University of Illinois.
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Lecture
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Modality
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Location
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Contact hours
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|---|---|---|
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On site
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Auditorium
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2
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Topics
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Sources of innovative business ideas and creativity.
Description
Annotation: During the lecture students will explore innovative sources of entrepreneurial ideas, methods to encourage creativity among entrepreneurs and employees.
Topics covered during the class: 1. What is an innovative idea and innovative thinking?
2. What is creativity and the process of creative thinking?
3. How to find the right idea to start an innovative business?
Literature: 1. Alison, J., Brookfield, S.D. 2014. Engaging Imagination: Helping Students Become Creative and Reflective Thinkers. John Wiley&Sons, Incorporated. 25-47, 207-233.
2. Sawyer, R.K. 2012. Explaining Creativity: The Science of Human Innovation, Oxford University Press. 231-265, 405-439
3. Mumford, M.D. 2011. Handbook of Organizational Creativity. Elsevier Science & Technology
4. Bateson, P., Martin, P. 2013. Play, Playfulness, Creativity and Innovation, Cambridge University Press. 55-69, 77-89
5. Haines-Gadd, L. 2016. TRIZ for Dummies, John Wiley & Sons, Incorporated.
6. Shorthose, J., Maycroft, N. 2012. Understanding Creative Business : Values, Networks and Innovation, Routledge. 247-275.
7. Tidd, J. 2015. Innovation and Entrepreneurship, Wiley Textbooks, ProQuest Ebook Central. 163-196.
8. Rojenko, V. 2014. Employee and management disagreement in development in developing creative competitive advantages. Economics and Culture. 2014, Vol.10. 145-154
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Total ECTS (Creditpoints):
6.00
Contact hours:
28 Academic Hours
Final Examination:
Exam (Written)
Bibliography
Required Reading
1.
Kim, C.W., Mauborgne, R. 2005. Blue ocean strategy: how to create uncontested market space and make the competition irrelevant. Boston, USA: Harvard Business SchoolSuitable for English stream
2.
Howkins, J. 2013. The Creative Economy: How People Make Money from Ideas. London: Penguin Books.Suitable for English stream
3.
Hargadon, A. 2015. Sustainable Innovation: Build Your Company's Capacity to Change the World. Stanford University Press.Suitable for English stream
4.
Mumford, M.D. 2011. Handbook of Organizational Creativity. Elsevier Science & Technology.Suitable for English stream
5.
Sawyer, R.K. 2012. Explaining Creativity: The Science of Human Innovation. Oxford University Press. 231-265, 405-439Suitable for English stream
6.
Tidd, J. 2015. Innovation and Entrepreneurship. Wiley Textbooks, ProQuest Ebook Central. 123-159, 483-511, 163-196Suitable for English stream
Additional Reading
1.
European Central Bank. 2017. How does innovation lead to growth? [29.07.2019.]Suitable for English stream
2.
Nefiodow, L., Nefiodow, S. 2014. The Sixth Kondratieff. The Growth Engine of the 21st Century. In: Grinin, L.E., Devezas, T.C., Korotayev, A.V., ed. Kondratieff Waves. Juglar – Kuznets – Kondratieff. Yearbook. Volgograd: ‘Uchitel’, 326-354.Suitable for English stream
3.
Nunes, P., Breene, T., 19.07.2019. Jumping the S-Curve: Beat the Growth Cycle, Get on Top and Stay There [video].Suitable for English stream
4.
OECD. 2015. The Innovation Imperative: Contributing to Productivity, Growth and Well-Being. OECD Publishing, Paris, 15-66.Suitable for English stream
5.
OECD/Eurostat. 2018. Oslo Manual 2018: Guidelines for Collecting, Reporting and Using Data on Innovation, 4th Edition, The Measurement of Scientific, Technological and Innovation Activities, OECD Publishing, Paris/Eurostat, Luxembourg, 45-48. Available from: https://www.oecd-ilibrary.org
6.
Andersen, E.S. 2009. Schumpeter's Evolutionary Economics : A Theoretical, Historical and Statistical Analysis of the Engine of Capitalism. New York: Anthem Press, 144-154.Suitable for English stream
7.
Ābeltiņa A. 2008. Inovācija – XXI gadsimta fenomens. Rīga: SIA Biznesa augstskola Turība
8.
Bodell, L. 2016. Kill the Company: End the Status Quo, Start an Innovation Revolution. New York: Routledge, 10-19.Suitable for English stream
9.
Karsten, L. 2016. The Science of Innovation: A Comprehensive Approach for Innovation Management. Walter de Gruyter GmbH. 119-137.Suitable for English stream
10.
Mitsuru, K. 2010. Knowledge Integration Dynamics: Developing Strategic Innovation Capability. World Scientific Publishing Co Pte Ltd. 43-67.Suitable for English stream
11.
Alison, J., Brookfield, S.D. 2014. Engaging Imagination: Helping Students Become Creative and Reflective Thinkers. John Wiley&Sons, Incorporated. 25-47, 207-233Suitable for English stream
12.
Bateson, P., Martin, P. 2013. Play, Playfulness, Creativity and Innovation. Cambridge University Press, 55-69, 77-89Suitable for English stream
13.
Haines-Gadd, L. 2016. TRIZ for Dummies. John Wiley & Sons, Incorporated.Suitable for English stream
14.
Shorthose, J., Maycroft, N. 2012. Understanding Creative Business : Values, Networks and Innovation. Routledge. 247-275.Suitable for English stream
15.
Rojenko, V. 2014. Employee and management disagreement in development in developing creative competitive advantages. Economics and Culture. 2014, Vol.10. 145-154. Available from: https://www.augstskola.lv/upload/2014_EKA_10_EKEKTR.pdf
16.
Fitzgerald, E., Wankerl, A., Schramm, C. J. 2010. Inside Real Innovation : How the Right Approach Can Move Ideas from R and D to Market - And Get the Economy Moving. World Scientific Publishing Co Pte Ltd.
17.
Elliot, J. 2012. Leading Apple with Steve Jobs: Management Lessons from a Controversial Genius. John Wiley & Sons, Incorporated. 1-29, 61-73, 107-121.
18.
Leonard-Barton, D. 2011. Managing Knowledge Assets, Creativity And Innovation. Singapore: World Scientific.
19.
Jaruzelski, B., Dehoff, K. 28.11.2007. The Customer Connection: The Global Innovation 1000, Strategy+Business, Issue 49, Winter 2007.Suitable for English stream
20.
Burt, M.J., & Jubenville, C.B. 2013. Zebras and cheetahs: Look different and stay agile to survive the business jungle. John Wiley & Sons, Incorporated. 127-169.
21.
Birla, M. 2013. Unleashing creativity and innovation: Nine lessons from nature for enterprise growth and career success. John Wiley & Sons, Incorporated. 1-13, 99-109.
22.
Trott, P. 2012. Innovation Management and New Product Development. 5th ed., New York: Financial times.
23.
Castro, C. L., Kuvaas, B., Hayton, J. (eds.). 2011. Global human resource management casebook. ProQuest Ebook Central. 3-44.
24.
Peacock, M. J. 2017. The human resource professional’s guide to change management: Practical tools and techniques to enact meaningful and lasting organizational change. ProQuest Ebook Central. 1-81.
25.
Owens, D. A. 2011. Creative people must be stopped: 6 ways we kill innovation (without even trying). John Wiley & Sons, Incorporated. 25-95.
26.
Trifilova, A. 2009. The future of innovation. MPG Books Group.
27.
Saviotti, P.R. 2013. Innovation, financial activities and the future of the EU. In: Pyka, A., Burghof, H. ed. Innovation and finance. Routledge. 26-46.
28.
Gregson, G. 2014. Financing new ventures: An entrepreneur's guide to business angel investment. Business Expert Press. 11-59, 103-159.
29.
Metrick A., Yasuda A. 2010. Venture Capital and the Finance of Innovation. 2nd ed., John Wiley & Sons.
30.
United Nations. 2009. Policy Options and Instruments for Financing Innovation: A Practical Guide to Early-stage Financing. New York: UN Publishing.Suitable for English stream
31.
Feld, B. 2012. Startup communities: building an entrepreneurial ecosystem in your city. John Wiley & Sons, Inc.Suitable for English stream
32.
Feld, B., Cohen, D. 2010. Do more faster: Techstars lessons to accelerate your startup. John Wiley & Sons, Inc. 203-269.
33.
Golomb V.M. 2017. Accelerated Startup: Everything You Need to Know to Make Your Startup Dreams Come True From Idea to Product to Company, Time Traveller Books.
34.
Latvijas Investīciju un attīstības aģentūra (LIAA). 2011. Inovācijas atbalsta struktūras Latvijā. [29.07.2019]Suitable for English stream
35.
Smith, H. 2013. Learn small business startup in 7 days. WrihgtBooks.
36.
Gruber, F. 2014. Startup mixology: Tech cocktail's guide to building, growing, and celebrating startup success. Tech Cocktail LLC.147-223.
37.
Kander, D. 2014. All in startup: Launching a new idea when everything is on the line. John Wiley & Sons, Inc.
38.
University of Illinois. 2014. The Start-up Handbook. The Board of Trustees of the University of Illinois
39.
BarCharts, I. 2012. Intellectual property. BarCharts, Inc.
40.
Palfrey, J. 2011. Intellectual property strategy. MIT Press. 17-59.
41.
European Patent Office/European Union Intellectual Property Office. 2016. Intellectual property rights intensive industries and economic performance in the European Union: Industry-Level Analysis Report, Second edition. European Patent Office/Europea.Suitable for English stream
42.
Silbey, J. 2014. The eureka myth: Creators, innovators, and everyday intellectual property. Stanford University Press.
43.
World Intellectual Property Organization. 2019. World Intellectual Property Indicators 2019. Geneva: World Intellectual Property Organization.Suitable for English stream
44.
Kourdi, J. 2011. The marketing century : How marketing drives business and shapes society. John Wiley & Sons, Inс. 51-115
45.
Swaim, R. W. 2009. The strategic Drucker: Growth strategies and marketing insights from the works of Peter Drucker. John Wiley & Sons, Inc. 83-185.
46.
Jaffe, J., & Albarta, M. 2013. Z.E.R.O.: Zero paid media as the new marketing model. John Wiley & Sons, Inc. 127-255.
47.
Yarrow, K. 2014. Decoding the new consumer mind: How and why we shop and buy. Kit Yarrow.
48.
United Nations. 2011. UNCTAD's work on the Creative Economy. United Nations Conference on Trade and Development. [29.07.2019]Suitable for English stream
49.
United Nations.2018. Creative economy outlook: Trends in international trade in creative industries and country profiles, United Nations Conference on Trade and Development.Suitable for English stream
50.
Stoneman, P. 2010. Soft innovation: Economics, product aesthetics, and the creative industries. Oxford University Press, Inc. 47-57.
51.
Florida, R.L. 2012. The rise of the creative class: revisited 10th anniversary edition. New York: Basic Books
52.
Rojenko, V., Dahs, A. 2017. Demographic Determinants of Creativity: the Analysis of Creative Potential Development and Forecast for the Baltic States” Economics and Business 30 (1).Suitable for English stream
53.
Rojenko V. 2014. Creative Competitive Advantages: Perspectives for Cooperation between the EU and EaP Countries. Eastern Partnership – from capacities to Excellence: Strengthening Research, Regional and Innovation Policies in the Context of Horizon 2.Suitable for English stream
54.
Cropley, D. H., Cropley, A. J., & Kaufman, J. C. (Eds.). 2010. The dark side of creativity. Cambridge University Press.