Veidlapa Nr. M-3 (8)
Study Course Description
Internal Communication
Course Code
KSK_095
Branch of Science
Media and communications
ECTS
3.00
Target Audience
Communication Science
LQF
Level 6
Study Type And Form
Full-Time
Study Course Implementer
Course Supervisor
Anita Gaile
Structure Unit Manager
Ieva Puzo
Structural Unit
Faculty of Social Sciences
Contacts
Dzirciema street 16, Rīga, szf@rsu.lv
About Study Course
Objective
To build understanding of students about the role of internal communication in the company or institution, goals, principles and tools of formation of internal communication.
Preliminary Knowledge
Understanding of the principles, methods and management of public relations is necessary.
Learning Outcomes
Knowledge
1.After successfully completing the course, the student will know the nature of internal communication, goals, target audiences, will be able to apply the elements of the formation process, and will also know the importance of internal communication in achieving organizational goals, change and crisis processes
Skills
1.Students will know how to evaluate the internal communication environment, to identify problems and make proposals for resolution of problems, to select the most appropriate internal communication solutions and to evaluate the result achieved by internal communications activities
Competences
1.Will acquire competencies to understand the importance and tools of internal communication in achieving the organization's strategic goals; will understand the role of internal communication in a company or institution; will know the goals, principles and tools of creating internal communication; will understand the interaction between internal communication and employee loyalty, motivation and productivity; will be able to apply the processes of change management, crisis communication and strategic planning in the role of internal communication.
Assessment
Individual work
|
Title
|
% from total grade
|
Grade
|
|---|---|---|
|
1.
Individual work |
-
|
-
|
|
Workshop works; literary studies.
|
||
Examination
|
Title
|
% from total grade
|
Grade
|
|---|---|---|
|
1.
Examination |
-
|
-
|
|
in compliance with the RSU regulations
|
||
Study Course Theme Plan
FULL-TIME
Part 1
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Organisation, work environment, employees and management as builders of the internal communication environment. Concept, goals, affecting parties target audiences and definitions of internal communication.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Internal communication barriers.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Builders of internal communication – what and how internal communication is led?
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Analysis of current problems in the area.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Analysis of current problems in the area.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Analysis of current problems in the area.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Analysis of current problems in the area.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Mutual interaction of leadership and organisation culture and the role of these concepts in internal communication.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Internal communication planning and campaigns.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Internal communication planning and campaigns.
|
Total ECTS (Creditpoints):
3.00
Contact hours:
20 Academic Hours
Final Examination:
Exam (Written)
Bibliography
Required Reading
1.
Anne Gregory, Disrupting the function of ic. A Global Perspective, IC Kollectif Inc., Published online in Canada, 2017.
2.
Mark G. Ehrhart, Benjamin Schneider, William H. Macey, Organizational Climate and Culture. An Introduction to Theory, Research, and Practice, Routledge, 2014.