Veidlapa Nr. M-3 (8)
Study Course Description
Applied Enterpreneurship
Course Code
SBUEK_167
Branch of Science
Economics and Business
ECTS
6.00
Target Audience
Business Management
LQF
Level 6
Study Type And Form
Full-Time; Part-Time
Study Course Implementer
Course Supervisor
Kristaps Zaļais
Structure Unit Manager
Ieva Puzo
Structural Unit
Faculty of Social Sciences
Contacts
Dzirciema street 16, Rīga, szf@rsu.lv
About Study Course
Objective
To acquire entrepreneurship theories and to be able to find opportunities to attract financing in order to start a business.
Preliminary Knowledge
Mathematics, basics of Microeconomics.
Learning Outcomes
Knowledge
1.Students acquire knowledge about entrepreneurship theories, peculiarities of modern-day entrepreneurship related to changes in the environment, as well as the significance of emotional intelligence in entrepreneurship and team work. After acquiring the study course, students develop basic skills of writing business plans.
Skills
1.After successfully acquiring the study course, students are able to assess the market potential of their business idea, they are able to assess the needs of potential buyers in relation to the new product or service, as well as know the most important financial indicators of newly-established companies.
Competences
1.Within the course, students gain the competences related to team work, are able to prove the value of their business idea to a broader audience in an reasoned manner, based on analysis and facts.
Assessment
Individual work
|
Title
|
% from total grade
|
Grade
|
|---|---|---|
|
1.
Individual work |
-
|
-
|
|
Independent homework, preparation for participation in seminars, development and presentation of a business plan.
|
||
Examination
|
Title
|
% from total grade
|
Grade
|
|---|---|---|
|
1.
Examination |
-
|
-
|
|
Accumulated grade and final assignment – a developed business plan. Percentage of the accumulated grade: activity in seminars (20%); homework (40%); development and presentation of a business plan (40%).
The final grade is calculated by summing up all grades. Knowledge will be assessed using 10-point grading scale.
|
||
Study Course Theme Plan
FULL-TIME
Part 1
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Introduction. Entrepreneurship theories (introduction to entrepreneurship).
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Introduction. Entrepreneurship theories (introduction to entrepreneurship).
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Current changes in global entrepreneurship environment.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Current changes in global entrepreneurship environment.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
The most important qualities of an entrepreneur and opportunities of their improvement.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Most relevant aspects of team work. Empathy and conflict resolution.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Most relevant aspects of team work. Empathy and conflict resolution.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Generation of business ideas. Essence and significance of a business plan. Business plan parts – description of a company and reviews of goods/services.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Generation of business ideas. Essence and significance of a business plan. Business plan parts – description of a company and reviews of goods/services.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Business plan parts – marketing plan and market analysis.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Business plan parts – marketing plan and market analysis.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Business plan’s financial part and risk analysis. Drafting a business plan.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Business plan’s financial part and risk analysis. Drafting a business plan.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Developing presentation skills. Difference between business presentations and academic presentations.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Developing presentation skills. Difference between business presentations and academic presentations.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Situation analysis of examples of successfully starting a business.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Learning from mistakes as a foundation for successful entrepreneurship.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Market segmentation and marketing strategy development – work in groups on development of a business idea.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Possibilities of attracting financing. Making a presentation for investors.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Possibilities of attracting financing. Making a presentation for investors.
|
Total ECTS (Creditpoints):
6.00
Contact hours:
40 Academic Hours
Final Examination:
Exam (Written)
PART-TIME
Part 1
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Introduction. Entrepreneurship theories (introduction to entrepreneurship).
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Introduction. Entrepreneurship theories (introduction to entrepreneurship).
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Current changes in global entrepreneurship environment.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Current changes in global entrepreneurship environment.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
The most important qualities of an entrepreneur and opportunities of their improvement.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Most relevant aspects of team work. Empathy and conflict resolution.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Generation of business ideas. Essence and significance of a business plan. Business plan parts – description of a company and reviews of goods/services.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Business plan parts – marketing plan and market analysis.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Business plan’s financial part and risk analysis. Drafting a business plan.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Developing presentation skills. Difference between business presentations and academic presentations.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Situation analysis of examples of successfully starting a business.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Learning from mistakes as a foundation for successful entrepreneurship.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Market segmentation and marketing strategy development – work in groups on development of a business idea.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Possibilities of attracting financing. Making a presentation for investors.
|
Total ECTS (Creditpoints):
6.00
Contact hours:
28 Academic Hours
Final Examination:
Exam (Written)
Bibliography
Required Reading
1.
Heath, D., Heath C. Made to Stick. Random House, 2007.
2.
Barrow, C., Barrow, P., Brown, R. The business plan workbook. Kogan Page, 5th edition, 2005.
Additional Reading
1.
Ulwick, A. Turn Customer Input into Innovation. Harvard Business Review, January 2002.
2.
McGrath, R.G., The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business. 2013.
3.
Flanagan, W., Smith, J.L. Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors. Harward Business School Publishing, 2006.
4.
Hilton, R.W. Managerial Accounting: Creating Value in a Dynamic Business Environment. 9th edition, 2010.
5.
Stutely, R. The Definitive Business Plan: The Fast Track to Intelligent Planning for Executives and Entrepreneurs. 3rd edition, 2012.
6.
Zacharakis, A., Spinelli, S., Timmons, A.J. Business Plans that Work: A Guide for Small Business. 2nd edition, 2011.