Veidlapa Nr. M-3 (8)
Study Course Description
Strategy and Politics of Enterprise
Course Code
SZF_226
Branch of Science
Economics and Business; Other Sub-Branches of Economics and Business
ECTS
3.00
Target Audience
Business Management; Marketing and Advertising
LQF
Level 6
Study Type And Form
Full-Time
Study Course Implementer
Course Supervisor
Ieva Kalve
Structure Unit Manager
Ieva Puzo
Structural Unit
Faculty of Social Sciences
Contacts
Kuldīgas street 9c, Rīga, szf@rsu.lv
About Study Course
Objective
To provide insight into the development of business strategy and policy, based on strategic planning, criteria for selection of these strategies, rules for development and further implementation of these strategies in practice.
Preliminary Knowledge
Knowledge of the basics of economics, microeconomics and macroeconomics, organisational theory and management is required.
Learning Outcomes
Knowledge
1.On successful course completion students are able to define the essence and basic principles of strategic management and planning, to explain the analysis of the company's activity according to the SWOT method and the method of evaluating competitors, to describe the types of strategies.
Skills
1.On successful course completion students are able to evaluate the situation in the company and develop a strategic plan based on the analysis of internal and external environment.
Competences
1.Students are able to develop an appropriate business strategy for the company.
Assessment
Individual work
|
Title
|
% from total grade
|
Grade
|
|---|---|---|
|
1.
Individual work |
-
|
-
|
|
Independent preparation for participation in lectures and seminars, individual work – report.
In order to evaluate the quality of the study course as a whole, the student must fill out the study course evaluation questionnaire on the Student Portal.
|
||
Examination
|
Title
|
% from total grade
|
Grade
|
|---|---|---|
|
1.
Examination |
-
|
-
|
|
2.
Examination |
-
|
10 points
|
|
Accumulated grade (participation in lectures and seminars, report) and exam. Participation and activity in lectures and seminars – 30% Report – 30% Exam – 40% |
||
Study Course Theme Plan
FULL-TIME
Part 1
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Strategy, policy and essence of a company, strategic management process.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Strategy, policy and essence of a company, strategic management process.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Strategy, policy and essence of a company, strategic management process.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Strategic planning process, main stages thereof.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Choosing the field of activity of the company, determining the mission, vision and goals.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Assessment of company's economic situation, SWOT. PEST analysis.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Assessment of company's economic situation, SWOT. PEST analysis.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Assessment of company's economic situation, SWOT. PEST analysis.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Assessment of company's economic situation, SWOT. PEST analysis.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Development and planning of the operation of the established company.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Assessing competitors and developing a model of competitive forces.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Assessment of competition for an established company.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Corporate and business level strategy development.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Corporate and business level strategy development.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Developing a business strategy for own company.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Functional level strategy development.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Functional – marketing and financial strategy development for own company.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Developing a business plan for own company.
|
Total ECTS (Creditpoints):
3.00
Contact hours:
36 Academic Hours
Final Examination:
Exam (Written)
Bibliography
Required Reading
1.
Kalve I. Apseglot pārmaiņu vējus. Stratēģiskā un pārmaiņu vadība. Biznesa augstskola Turība, 2005. (akceptējams izdevums)
2.
Caune J., Dzedons A. Stratēģiskā vadīšana. Rīga: Kamene, 2009. - 232 lpp. (akceptējams izdevums)
3.
David, Fred R. Strategic Management: concepts and cases: a competitive advantage approach. Harlow: Pearson, 2017.
4.
Richardson B., Ricardson R. Business Planning - an Approach to Strategic Management. London, 2012. (akceptējams izdevums)
Additional Reading
1.
Finch, B. How to write a business plan. Kogan Page Limited, 2013.
2.
Cooper Donald R. Business research methods. McGraw-Hill, 2014.
Other Information Sources
1.
Strategic Management Society.
2.
Strategic Management Science.