Veidlapa Nr. M-3 (8)
Study Course Description
Ethics in Communication and Public Relations: Concepts and Ongoing Challenges
Course Code
HZK_028
Branch of Science
Media and communications
ECTS
3.00
Target Audience
Information and Communication Science
LQF
Level 7
Study Type And Form
Full-Time
Study Course Implementer
Course Supervisor
Vija Sīle
Structure Unit Manager
Ieva Puzo
Structural Unit
Faculty of Social Sciences
Contacts
Dzirciema street 16, Rīga, szf@rsu.lv
About Study Course
Objective
To form a theoretically grounded, uniform view of the basic principles, values and norms of professional ethics, their application in practice, to develop ethical attitude towards colleagues, clients, cooperation partners and civil servants according to the criteria of professional competence.
Preliminary Knowledge
According to Bachelor’s degree.
Learning Outcomes
Knowledge
1.Moral logic of professional ethics, basic principles, values and norms of professional ethics, their application in practice.
Skills
1.To analyse and evaluate, use morally correct argumentation to substantiate one’s position or point of view, analyse situations of moral dilemma, find a morally adequate solution to cases from practice, using the theoretical foundations of professional ethics.
Competences
1.Analytical and critical thinking skills, ability to orientate in the main issues of professional ethics.
Assessment
Individual work
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Title
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% from total grade
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Grade
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1.
Individual work |
-
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-
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One must write a report of 10 pages (size 12 Times New Roman font, 1.5 line spacing). The report must be submitted 1 day before the exam. The report must be presented in a seminar (PowerPoint presentation, at least 10 minutes long). Questions and discussion after the presentation, 10 min. Master students search literature for their papers on their own.
In order to evaluate the quality of the study course as a whole, the student must fill out the study course evaluation questionnaire on the Student Portal.
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Examination
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Title
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% from total grade
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Grade
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|---|---|---|
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1.
Examination |
-
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-
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The final mark is the sum of all marks.
Knowledge will be assessed using 10-point grading system.
Participation in lectures and seminars –10%;
content of report – 30%;
presentation – 20%;
final exam – 40%.
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Study Course Theme Plan
FULL-TIME
Part 1
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Lecture
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Modality
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Location
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Contact hours
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|---|---|---|
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On site
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Auditorium
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2
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Topics
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Specifics of professional ethics
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-
Lecture
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Modality
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Location
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Contact hours
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|---|---|---|
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On site
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Auditorium
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2
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Topics
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Making ethical decisions
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-
Lecture
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Modality
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Location
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Contact hours
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|---|---|---|
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On site
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Auditorium
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2
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Topics
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Moral dilemmas. Truth, post-truth and lies
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-
Lecture
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Modality
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Location
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Contact hours
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|---|---|---|
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On site
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Auditorium
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2
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Topics
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Basic principles of professional ethics: theory and practice
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-
Lecture
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Modality
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Location
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Contact hours
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|---|---|---|
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On site
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Auditorium
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2
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Topics
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Current communication problems in cooperation with public persons
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-
Lecture
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Modality
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Location
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Contact hours
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|---|---|---|
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On site
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Auditorium
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2
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Topics
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Communication ethics in the context of globalisation and multiculturalism
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Class/Seminar
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Modality
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Location
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Contact hours
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|---|---|---|
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On site
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Auditorium
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2
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Topics
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Presentations and discussions on selected report topics, part 1
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-
Class/Seminar
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Modality
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Location
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Contact hours
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|---|---|---|
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On site
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Auditorium
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2
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Topics
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Presentations and discussions on selected report topics, part 2
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-
Class/Seminar
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Modality
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Location
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Contact hours
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|---|---|---|
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On site
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Auditorium
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2
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Topics
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Presentations and discussions on selected report topics, part 3
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-
Class/Seminar
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Modality
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Location
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Contact hours
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|---|---|---|
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On site
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Auditorium
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2
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Topics
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Presentations and discussions on selected report topics, part 4
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Total ECTS (Creditpoints):
3.00
Contact hours:
20 Academic Hours
Final Examination:
Exam (Written)
Bibliography
Required Reading
1.
Communication and Media Ethics/ ed. by P.L. Plaisance - Boston, De Gruyter Mouton, 2018
2.
Introduction to mass communication: media literacy and culture / Stanley J. Baran, - NY: McGraw-Hill Education, 2017
3.
S. Lasmane. Komunikācijas ētika. Rīgā, LU AP, 2012
4.
Arnett R.C. Communication ethics literacy. Los Angeles- Sage, 2009
5.
Sandra Veinberga. Komunikācija. Teorija un prakse. Rīga, Sava grāmata, 2019
6.
Public Relations. The Profession and the Practice. 2001, – ch.5, p. 89-104.
7.
V.V. Klīve. Rīcības ceļos. Rīga, 1998: 2., 3., 4. un 5. nodaļas.
8.
A. Dimants, S. Russ-Mols. Žurnālistika. Rīgā, Turība, 2009
9.
Politiskā komunikācija, ētika un kultūra Latvijas Republikas 9. Saeimas vēlēšanās / Skaidrītes Lasmanes redakcijā. Rīga, LU akad. apgāds, 2007
Additional Reading
1.
Starlings G. Valsts sektora pārvalde. Rīga: Valsts Administrācijas skola. 1999, 4. nodaļa.
2.
Steinbergs Š.S., Osterns D.T. Valdība, Ētika un Vadītāji: ceļvedis sabiedriskā sektora ētisko problēmu risināšanai. Rīga: Pētergailis, 1994
3.
J. Juzefovičs. Mediju brīvība – kam? Agora, 2006, Nr.5, 245.-254.lpp.
4.
M. Mozers. Pretrunīgā reklāma. Agora, 2006, Nr.5,67.-81.lpp.
5.
V. Sīlis. Patība kā pievienotā vērtība. Agora, 2006, Nr.5, 21.-33.lpp.
6.
Dž. Razs. Brīvības morāle. Rīga, 2001
7.
S. Lasmane. Vēsturiskā atmiņa un tolerance – Komunikācija LU Raksti. 683. sējums, 7.-22.lpp. Sk.: Komunikācija: kultūras un vēstures diskurss = Communication: discourse of culture and history / [galv. red. Inta Brikše]
Other Information Sources
2.
S. Lasmane. Informācijas ētika Latvijā. – krāj. „Informācijas vide Latvijā: 21.gadsimta sākums”. Rīga, 2006, 85.-105. lpp.