Veidlapa Nr. M-3 (8)
Study Course Description
Non-verbal Acoustic Communication
Course Code
KSK_173
Branch of Science
Media and communications
ECTS
3.00
Target Audience
Communication Science
LQF
Level 6
Study Type And Form
Full-Time
Study Course Implementer
Course Supervisor
Ruta Siliņa
Structure Unit Manager
Ieva Puzo
Structural Unit
Faculty of Social Sciences
Contacts
Dzirciema street 16, Rīga, szf@rsu.lv
About Study Course
Objective
To acquaint students with the following:
1) the main functions of music as non-verbal acoustic communication: music as a factor of identity, its functioning in transition rituals and its use in advertising.
2) types and functions of silence, its diversity in different cultures.
Preliminary Knowledge
The course does not require any special musical preparation, such as reading and playing music etc.
Learning Outcomes
Knowledge
1.Understanding of music and what it is like in modern science (music as a second acoustic communication alongside the spoken language) and the resulting view of the nature and functioning of music. The form of musical communication derives from the occasional function performed by music, so special attention is paid to the branched functional attachments of different types of music. Music is often a deciding factor in advertising. Techniques for using music in advertising, how music symbolism works in advertising, etc. is one of the important groups of topics of the course. The importance of silence as a form of communication is often underestimated, and the diversity of its forms and uses is often overlooked. Classes are devoted to the types of silence, its functions, and the diversity of silence in different cultures.
Skills
1.To consider analytically and critically the types, uses and functions of non-verbal acoustic communication, to be able to apply conceptual schemes in practice.
Competences
1.On the thematic framework of verbal and non-verbal communication.
Assessment
Individual work
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Title
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% from total grade
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Grade
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|---|---|---|
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1.
Individual work |
-
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-
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Seminar assignments. Detailed description of assignments (in Word) are to be found in e-studies.
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Examination
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Title
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% from total grade
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Grade
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|---|---|---|
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1.
Examination |
-
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-
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2.
Examination |
-
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-
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According to the RSU Regulations, analysis and argumentation, application of theory in analysis, quality of conclusions and proposals.
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Study Course Theme Plan
FULL-TIME
Part 1
-
Lecture
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Modality
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Location
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Contact hours
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|---|---|---|
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On site
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Auditorium
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2
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Topics
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Course structure and requirements. Introduction: components of non-verbal acoustic communication, music as communication.
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-
Lecture
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Modality
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Location
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Contact hours
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|---|---|---|
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On site
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Auditorium
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2
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Topics
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Music in transition rituals and processes: the concept of transition ritual, its origin, music in transition rituals and processes (example: funeral crying).
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-
Lecture
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Modality
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Location
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Contact hours
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|---|---|---|
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On site
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Auditorium
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2
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Topics
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Music and identity: the concept of identity, identity and music.
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-
Class/Seminar
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Modality
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Location
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Contact hours
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|---|---|---|
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On site
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Auditorium
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2
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Topics
|
Music and identity: the concept of identity, identity and music.
|
-
Lecture
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Modality
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Location
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Contact hours
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|---|---|---|
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On site
|
Auditorium
|
2
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Topics
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Keeping silent. Types and functions. Silence in different cultures.
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-
Lecture
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Modality
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Location
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Contact hours
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|---|---|---|
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On site
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Auditorium
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2
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Topics
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Functions of music.
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Lecture
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Modality
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Location
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Contact hours
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|---|---|---|
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On site
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Auditorium
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2
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Topics
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Music in advertising.
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-
Class/Seminar
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Modality
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Location
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Contact hours
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|---|---|---|
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On site
|
Auditorium
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2
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Topics
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Music in advertising.
|
-
Class/Seminar
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Modality
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Location
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Contact hours
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|---|---|---|
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On site
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Auditorium
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2
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Topics
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Seminar.
|
-
Class/Seminar
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Modality
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Location
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Contact hours
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|---|---|---|
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On site
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Auditorium
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2
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Topics
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Seminar.
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Total ECTS (Creditpoints):
3.00
Contact hours:
20 Academic Hours
Final Examination:
Exam (Written)
Bibliography
Required Reading
1.
Beaster-Jones J.(2016) Music Commodities, Markets, and Values: Music as Merchandise (Routledge Studies in Ethnomusicology). - Routledge
Additional Reading
1.
King R. (2017) Hokum!: The Early Sound Slapstick Short and Depression-Era Mass Culture. - University of California Press
2.
Onyebadi U. (2017) Music as a Platform for Political Communication (Advances in Media, Entertainment, and the Arts). - IGI Global