Veidlapa Nr. M-3 (8)
Study Course Description
Public Relations
Course Code
LSPA_405
Branch of Science
Health sciences
ECTS
2.00
Target Audience
Sports Trainer
LQF
Level 6
Study Type And Form
Part-Time
Study Course Implementer
Course Supervisor
Uģis Ciematnieks
Structure Unit Manager
Uģis Ciematnieks
Structural Unit
Department of Sports Theory
Contacts
LSPA, Brīvības gatve 333, Riga, LV-1006
About Study Course
Objective
To provide an opportunity to acquire theoretical knowledge and develop practical skills in public relations.
Preliminary Knowledge
Knowledge of secondary general education in the field of social studies.
Learning Outcomes
Knowledge
1.1. Types of public relations, communication methods and tools.
Skills
1.2. In the use of information and technology. 3. Organize public relations, use relevant public relations tools and methods.
Competences
1.4. Public relations planning and informing in the media (press release). 5. Implementation of public relations.
Assessment
Individual work
|
Title
|
% from total grade
|
Grade
|
|---|---|---|
|
1.
Individual work |
-
|
-
|
|
- Review of examples of public relations practice.
- Public relations strategy review and evaluation.
|
||
Examination
|
Title
|
% from total grade
|
Grade
|
|---|---|---|
|
1.
Examination |
-
|
-
|
|
For studying the study course, the student receives a differentiated assessment based on a 10-point scale. In order to receive a positive evaluation for the study course, the overall evaluation must correspond to at least 4 points.
The student receives an evaluation in points by summing up the set number of points, evaluating knowledge, skills and competences in the performance of certain tasks (practical work, test), attitude and dynamics of the student's individual development.
The overall rating is summative:
Study course theory test;
Synopsis and presentation of informative material (practice examples);
Public relations strategy review and evaluation;
Presentation;
Study course test.
|
||
Study Course Theme Plan
PART-TIME
Part 1
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
The necessity and essence of public relations. The role of a manager in public relations. Responsibilities of public relations specialists.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Modern development trends of public relations. Legislative regulations.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Public relations strategy.
Examination - test.
|
|
Public relations methods.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Public relations tools. Press release
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Public relations tools. Press release
|
|
Public relations in crisis situations.
Planning and managing public relations campaigns - presentations.
Final exam - test.
|
Total ECTS (Creditpoints):
2.00
Contact hours:
10 Academic Hours
Final Examination:
Exam
Bibliography
Required Reading
1.
1. Derkevica-Pilskunga J., Bunkus J. Komunikācija. Rīga, 2023.
2.
2. Kazaka O. Pirmā PR grāmata. Rīga, 2019.
3.
3. Skots M. Katlips, Alens H. Senters, Glens M. Brūms. Sabiedriskās attiecības. Rīga, Avots, 2002.
4.
4. Veinberga S. Publiskās attiecības. Teorija un prakse. Rīga, Zvaigzne ABC, 2004.
5.
5. Olivera S. Sabiedrisko attiecību stratēģija. Rīga, Lietišķās informācijas dienests, 2009.
Additional Reading
1.
1. Herbsts D. Sabiedriskās attiecības. Rīga, Zvaigzne ABC, 2006.
2.
2. Gregorija A. Sabiedrisko attiecību kampaņu plānošana un vadīšana. Rīga, Lietišķās informācijas dienests, 2008.
3.
3. Veinberga S. Mediju misija. Preses attīstības tendences Latvijā pēc valsts neatkarības atjaunošanas (1990-2010). Rīga, Zvaigzne ABC, 2010.
4.
4. Zelčes V. Zinātniskā redakcija. Latvijas mediju vides daudzveidība. Latvijas Universitātes Akadēmiskais apgāds, 2018.
Other Information Sources
1.
Kantar
2.
LASAP