Veidlapa Nr. M-3 (8)
Study Course Description
Student Media IV
Course Code
KSK_272
Branch of Science
Communication Theory; Media and communications
ECTS
3.00
Target Audience
Information and Communication Science
LQF
Level 6
Study Type And Form
Full-Time; Part-Time
Study Course Implementer
Course Supervisor
Marta Herca
Structure Unit Manager
Ieva Puzo
Structural Unit
Faculty of Social Sciences
Contacts
Dzirciema street 16, Rīga, szf@rsu.lv
About Study Course
Objective
During the course, public relations students have the task of researching and evaluating the performance of the Student Media "Skaļāk" page and social network accounts, conducting a student survey on usage habits and finding out content preferences, researching other media campaigns; based on the obtained data and knowledge, create a social network campaign to attract new users and increase the quality of user sessions.
Preliminary Knowledge
The course “Introduction to the Studies and Speciality” has been mastered.
Learning Outcomes
Knowledge
1.After completing the course, the student will know the specifics of the work of the public relations department of the Internet media.
Skills
1.Ability to plan and organize public relations activities for a specific product or for the media.
Competences
1.Ability to deconstruct and analyze public relations activities in a proffesional way.
Assessment
Individual work
|
Title
|
% from total grade
|
Grade
|
|---|---|---|
|
1.
Individual work |
-
|
-
|
|
During the course, students independently develop a plan for a public relations event with specific needs.
|
||
Examination
|
Title
|
% from total grade
|
Grade
|
|---|---|---|
|
1.
Examination |
-
|
-
|
|
Workshop and small assignments during the week (30%);
a publication (70%).
|
||
Study Course Theme Plan
FULL-TIME
Part 1
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Student Media PR. Each group chooses its task - creation or development of a product, creation of social media stories, development of specific content sections, audience research, search for new audiences, etc.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Student Media PR. Each group chooses its task - creation or development of a product, creation of social media stories, development of specific content sections, audience research, search for new audiences, etc.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Research that helps define the group's goals and objectives
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
The group presents its plan for this semester - what, how, why will you do it, what is the desired result and how will you evaluate yourself?
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Progress Report I
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Computer room
|
2
|
Topics
|
Progress Report II
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Progress Report III
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Final report
|
Total ECTS (Creditpoints):
3.00
Contact hours:
16 Academic Hours
Final Examination:
Exam (Written)
PART-TIME
Part 1
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Student Media PR. Each group chooses its task - creation or development of a product, creation of social media stories, development of specific content sections, audience research, search for new audiences, etc.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Student Media PR. Each group chooses its task - creation or development of a product, creation of social media stories, development of specific content sections, audience research, search for new audiences, etc.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Research that helps define the group's goals and objectives
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
The group presents its plan for this semester - what, how, why will you do it, what is the desired result and how will you evaluate yourself?
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Progress Report I
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Computer room
|
2
|
Topics
|
Progress Report II
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Progress Report III
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Final report
|
Total ECTS (Creditpoints):
3.00
Contact hours:
16 Academic Hours
Final Examination:
Exam (Written)
Bibliography
Required Reading
1.
Social Media: A Critical Introduction. Christian Fuchs. 2014.
2.
The Tipping Point: How Little Things Can Make a Big Difference. Malcolm Gladwell. 2002.
3.
The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power. Shoshana Zuvboff. 2019.
4.
Made to Stick. Chip Heath, Dan Heath. 2007.
Other Information Sources
1.
Journalism, media, and technology trends and predictions 2021. Nic Newman. University of Oxford, Reuters Institute. 2021.
2.
The Top 15 Public Relations Insights of 2020. Olivia Kresic. 2021
3.
Digital News Report. Reuters Institute - Nic Newman with Richard Fletcher, Anne Schulz, Simge Andı, and Rasmus Kleis Nielsen. 2021.
4.
State of Mobile 2021. App Annie. 2021.
5.
Videolekciju sērija: Social media for journalists (Tamara Baluja, Toronto universitāte, CBC Canada producente)