Veidlapa Nr. M-3 (8)
Study Course Description
Research, Management and Marketing in Recreation
Course Code
LSPA_497
Branch of Science
Health sciences; Other Sub-Branches of Health and Sports Science; Sport Pedagogy; Theory and History of Sports
ECTS
3.00
Target Audience
Pedagogy; Sports Science; Sports Trainer
LQF
Level 6
Study Type And Form
Full-Time; Part-Time
Study Course Implementer
Course Supervisor
Kalvis Ciekurs
Structure Unit Manager
Renārs Līcis
Structural Unit
Department of Individual and Team Sports
Contacts
LSPA, Brīvības gatve 333, Riga, LV-1006
About Study Course
Objective
The goal of the course is to provide the opportunity to master and apply qualitative research methods in recreation, to acquire theoretical knowledge, and to practically apply the selection of training tools and methods for students. To provide the opportunity to learn the basics of entrepreneurship related to recreation, to master the management processes associated with recreation management, and to understand the importance of clusters in recreation business. To provide the opportunity to learn the fundamentals of marketing related to the recreation sector and the basic principles of brand building.
Preliminary Knowledge
In the professional Bachelor’s programme of sports science, students need knowledge of human functioning, which gives students the opportunity to understand the movements to be made, in the physical activities of leisure time. Knowledge of English is required at a sufficient level to read industry literature and guide course terminology in English.
Learning Outcomes
Knowledge
1.Students shall analyse the qualitative methods used in recreational research, their application.
Individual work and tests
Qualitative research - pedagogical observation
2.Students understand the training process, its significance in recreation.
Individual work and tests
Video analysis - assessment of sporting activities
3.Describe the concept of recreation management and marketing, the supply and demand of recreation services in Latvia, the formation of prices for recreation services and the creation, management, control of projects related to recreation.
Individual work and tests
Inspection work in management
4.Students compare the basic principles of building the company’s strategy, different marketing theories, methods and methods of promoting the sale of the company’s services.
Individual work and tests
Inspection job in marketing
5.Students describe motivation theories and their application in practice to motivation of employees and motivation of the service target group.
Individual work and tests
Inspection work in management • Create and present a recreation service ad
Skills
1.Is able to choose the methods appropriate to the study and organise the research in recreation.
Individual work and tests
Qualitative research - pedagogical observation • Video analysis - assessment of sporting activities
2.Analyses the results obtained with video analysis programs (e.g. Kinovea).
Individual work and tests
Video analysis - assessment of sporting activities
3.Develop recreation service projects and inform the target audience of their performance.
Individual work and tests
Inspection job in marketing
4.Formulates the mission, vision of the recreational enterprise and justifies the need for the development of the enterprise strategy.
Individual work and tests
Inspection work in management • Create and present a recreation service ad
Competences
1.Students are able to organise research in recreation, analyse the results of the research using qualitative data processing programmes.
Individual work and tests
Qualitative research - pedagogical observation
2.Students analyse issues related to research in recreation and the training process.
Individual work and tests
Video analysis - assessment of sporting activities
3.Students perform pedagogical biomechanical video analysis of sports using video analysis programmes.
Individual work and tests
Video analysis - assessment of sporting activities
4.Students analyse marketing trends, demand and supply for services in the field of recreation.
Individual work and tests
Inspection job in marketing
5.Students are able to apply the acquired knowledge in the development of recreation service projects.
Individual work and tests
Inspection job in marketing • Create and present a recreation service ad
6.Students shall analyse the methods and methods for developing and developing mutual relations and cooperation skills.
Individual work and tests
Create and present a recreation service ad • Inspection job in marketing • Inspection work in management
Assessment
Individual work
|
Title
|
% from total grade
|
Grade
|
|---|---|---|
|
1.
Video analysis - assessment of sporting activities |
20.00% from total grade
|
Test
|
|
Video analysis for biomechanical evaluation of athletic activities with the Kinovea program. When students complete a laboratory work form, a sport of their choice - determining at least 3 different angles during movement execution at generous cycle phases (e.g. stroke and shove). Looking at the technical performance and evaluating it with a sample to provide analysis of movement performance deficiencies. |
||
|
2.
Qualitative research - pedagogical observation |
20.00% from total grade
|
Test
|
|
Acquisition (observation), interpretation and processing of data under THE qualitative research programme ATLAS. Ti analysis of results. The pec pedagogical observation to fill out the presentation form with the necessary information when drawing conclusions. Interpret the data obtained during the presentation against data from other studies. |
||
Examination
|
Title
|
% from total grade
|
Grade
|
|---|---|---|
|
1.
Inspection work in management |
20.00% from total grade
|
Test
|
|
During the examination, the student chooses one or more answers in the test, as well as completes the written answers to the questions in one or more words in the test. |
||
|
2.
Inspection job in marketing |
20.00% from total grade
|
Test
|
|
During the examination, the student chooses one or more answers in the test and completes the written answers to the questions in one or more words in the test. |
||
|
3.
Create and present a recreation service ad |
20.00% from total grade
|
Test
|
|
Creating a service ad and presentation are in small groups 2-3 students, who are given 30-40 minutes to develop an ad for their offer for one of the activities while also presenting it. Evaluation and analysis after presentation. |
||
Study Course Theme Plan
FULL-TIME
Part 1
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Research Process in Recreation, Observation, Planning and Organizing Observations, Choosing Techniques. Conducting Observations in Recreational Events.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Video Forum, analysis of the NELL observation of video film.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Observation planning, documentation preparation, protocol.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Qualitative Research Paradigms. Data Collection through Observation, Observation Coding, and Quotation (Positive, Negative Codes, Verbal and Non-Verbal Codes).
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Observation progress
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Analysis, encoding of observation data.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Presentation of observation data
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Presentation of observation data
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Video analysis with a computer program and production of scientific presentations - development
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Video analysis with a computer program and production of scientific presentations - development
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Video analysis in selected sport, motion selection for analysis
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Video analysis in selected sport, motion selection for analysis
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Video analysis results and interpretation
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Explanation of the term "entrepreneurship," company vision and mission, strategic planning of company operations. Explanation of the term "management."
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Management theories, factors and functions in recreation, personnel management.
Functions and principles of recreational management. (5 Porter Force) The personality, authority of the manager.
Management styles, personnel management in a recreational, active tourism company.
Art of communication in recreational enterprises, conflict resolution. Development and development of mutual relations and cooperation skills. Techniques and methods.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
A recreation of the concept of “marketing”, an explanation, a recreation of the concept of marketing. Marketing environment, market segmentation, provision of recreational services, demand.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Market segmentation, supply, demand, recreation service. Recreational marketing concept. Specifics of service marketing. Services and innovations, types thereof. Price formation for recreation service;
Cluster formation.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Creating a marketing strategy in recreation. Service price, product (service) lifecycle.
Theories about the target lecture theatre of recreational service, the formation of motivation. Marketing perspectives, advertising, its types and specificities in recreation.
Research, organisation of studies, research methods in the marketing of tourism and recreation. Cooperation with organisations providing recreational services, institutions, public authorities and local governments, private individuals
|
Total ECTS (Creditpoints):
3.00
Contact hours:
36 Academic Hours
Final Examination:
Exam
PART-TIME
Part 1
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Research Process in Recreation, Observation, Planning and Organizing Observations, Choosing Techniques. Conducting Observations in Recreational Events.
|
|
Video Forum, analysis of the NELL observation of video film.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Observation planning, documentation preparation, protocol.
|
|
Qualitative Research Paradigms. Data Collection through Observation, Observation Coding, and Quotation (Positive, Negative Codes, Verbal and Non-Verbal Codes).
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Observation progress
|
|
Analysis, encoding of observation data.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Presentation of observation data
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Video analysis with a computer program and production of scientific presentations - development
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Video analysis in selected sport, motion selection for analysis
|
|
Video analysis results and interpretation
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Explanation of the term "entrepreneurship," company vision and mission, strategic planning of company operations. Explanation of the term "management."
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Management theories, factors and functions in recreation, personnel management.
Functions and principles of recreational management. (5 Porter Force) The personality, authority of the manager.
Management styles, personnel management in a recreational, active tourism company.
Art of communication in recreational enterprises, conflict resolution. Development and development of mutual relations and cooperation skills. Techniques and methods.
|
-
Test
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
1
|
Topics
|
A recreation of the concept of “marketing”, an explanation, a recreation of the concept of marketing. Marketing environment, market segmentation, provision of recreational services, demand.
|
|
Market segmentation, supply, demand, recreation service. Recreational marketing concept. Specifics of service marketing. Services and innovations, types thereof. Price formation for recreation service;
Cluster formation.
|
-
Test
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
1
|
Topics
|
Creating a marketing strategy in recreation. Service price, product (service) lifecycle.
Theories about the target lecture theatre of recreational service, the formation of motivation. Marketing perspectives, advertising, its types and specificities in recreation.
Research, organisation of studies, research methods in the marketing of tourism and recreation. Cooperation with organisations providing recreational services, institutions, public authorities and local governments, private individuals
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Creating a marketing strategy in recreation. Service price, product (service) lifecycle.
Theories about the target lecture theatre of recreational service, the formation of motivation. Marketing perspectives, advertising, its types and specificities in recreation.
Research, organisation of studies, research methods in the marketing of tourism and recreation. Cooperation with organisations providing recreational services, institutions, public authorities and local governments, private individuals
|
Total ECTS (Creditpoints):
3.00
Contact hours:
18 Academic Hours
Final Examination:
Exam
Bibliography
Required Reading
1.
Dombrova E. (2008) Radošais mārketings. Biznesa augstskola Turība. (akcpetējams izdevums)
2.
Freijers V. (2011) Tūrisma mārketings. Biznesa augstskola Turība. (akcpetējams izdevums)
3.
Internal customer in the management of sports and recreation company
4.
Administered marketing for public recreation: A redistribution-based conceptualization
5.
Management of Recreation Land: Development Prospects
Additional Reading
1.
Mārtinsone K. (2011) Ievads pētniecībā. Stratēģijas, dizaini, metodes. Rīga: RaKa.
2.
Špona A., Cehlova Z. (2004) Pētniecība pedagoģijā. Rīga: Raka.
3.
„Komerclikums”.
4.
Kroplijs A., Raščevska M. (2010) Kvalitatīvās pētniecības metodes sociālajās zinātnēs. Rīga: Raka.
5.
Casey A., Goodyear V.A., Armour K.A. (2014) Digital Technologies and Learning in Physical Education: Pedagogical cases. 949. lpp. (akcpetējams izdevums)
6.
Hurd A.R., BarcelonaJ., Zimmerman J., Ready J. (2023) Leisure Services Management. 2nd Edición. Human Kinetics.
7.
Kmenta R. (2023) Stop selling, start asking - The most powerful psychological questioning techniques to boost your sales success: A practical sales guide for managers, ... and salespeople (Business in a nutshell), VoV media, 181.lpp.