Veidlapa Nr. M-3 (8)
Study Course Description
Communication Theories, Principles and Ethics
Course Code
KSK_219
Branch of Science
Media and communications
ECTS
3.00
Target Audience
Information and Communication Science
LQF
Level 7
Study Type And Form
Full-Time
Study Course Implementer
Course Supervisor
Ilva Skulte
Structure Unit Manager
Ieva Puzo
Structural Unit
Faculty of Social Sciences
Contacts
Dzirciema street 16, Rīga, szf@rsu.lv
About Study Course
Objective
Provide an in-depth overview of the most important communication models and theories, ethical aspects, as well as the different possibilities offered by theories in interpreting and analysing health communication issues in order to develop the ability of students to think more abstractly, broadly and independently, to analyse and express their views about communication processes and their role in the context of health.
Preliminary Knowledge
Not applicable.
Learning Outcomes
Knowledge
1.• Knowledge of the nature and problems of communication, its elements, basic principles and laws, the variety of theories and classification. • Understanding of the interaction between a sign, message and medium in communication. • Understanding of the linguistic and psycho-cognitive fundamentals of communication theory and sociological approaches of communication theories. • In-depth knowledge and understanding of communication ethics.
Skills
1.Ability to analyse the interaction between a sign, message and medium in communication.
Competences
1.Critically analyse practical communication situations, identify and define problem situations and their causes, provide recommendations for handling communication problems on the basis of communication theories, complying with the communication ethics.
Assessment
Individual work
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Title
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% from total grade
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Grade
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1.
Individual work |
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Students read the literature concurrently with the thematic development of the course and prepare for carrying out practical analysis tasks in the class, as well as prepare for submission of: 1) analysis of a communication situation and 2) an essay on one of the theoretical traditions.
In order to evaluate the quality of the study course as a whole, the student must fill out the study course evaluation questionnaire on the Student Portal.
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Examination
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Title
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% from total grade
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Grade
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1.
Examination |
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-
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Cumulative assessment system:
• participation and activity in lectures and seminars;
• quality of answers and comments (depth of theoretical comprehension, integration of the factual material, level of reasoning);
• ability and accuracy in fulfilling tasks and settling problems;
• quality of written work (depth of theoretical comprehension, logic, argumentation, structure and academic style);
• quality of the presentation (presentation and public speaking) and answers to the questions.
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Study Course Theme Plan
FULL-TIME
Part 1
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Lecture
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Modality
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Location
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Contact hours
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On site
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Auditorium
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2
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Topics
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The nature and problems of communication: a definition, elements, basic principles and laws.
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Lecture
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Modality
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Location
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Contact hours
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On site
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Auditorium
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2
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Topics
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Sign, message, medium and interaction in communication.
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-
Class/Seminar
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Modality
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Location
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Contact hours
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On site
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Auditorium
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2
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Topics
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Analysis of the communication situation.
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Lecture
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Modality
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Location
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Contact hours
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On site
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Auditorium
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2
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Topics
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Variety of theoretical approaches and classification possibilities. History of communication theory. Basics of the communication theory information.
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Lecture
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Modality
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Location
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Contact hours
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On site
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Auditorium
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2
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Topics
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Linguistic foundation of communication theory (rhetoric, semiotics, discourse).
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Class/Seminar
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Modality
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Location
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Contact hours
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On site
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Auditorium
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2
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Topics
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Principles and basics of discourse analysis.
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Lecture
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Modality
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Location
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Contact hours
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On site
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Auditorium
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2
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Topics
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Sociological approaches to communication theory (mass communication theories in the social networks era).
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Class/Seminar
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Modality
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Location
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Contact hours
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On site
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Auditorium
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2
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Topics
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Psycho-cognitive basics of communication theory: perception, understanding, persuasion, lies.
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Class/Seminar
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Modality
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Location
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Contact hours
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On site
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Auditorium
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2
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Topics
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Application of theoretical approaches in analysis and comparison.
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Lecture
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Modality
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Location
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Contact hours
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On site
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Auditorium
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2
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Topics
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Communication ethics I: values, principles and standards.
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Class/Seminar
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Modality
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Location
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Contact hours
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On site
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Auditorium
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2
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Topics
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Communication ethics II: case studies.
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Class/Seminar
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Modality
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Location
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Contact hours
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On site
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Auditorium
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2
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Topics
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Presentation of the end-of-course assignments.
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Total ECTS (Creditpoints):
3.00
Contact hours:
24 Academic Hours
Final Examination:
Exam (Written)
Bibliography
Required Reading
1.
Aristotle. Rhetoric.
2.
Borch, C. Systemic Power : Luhmann, Foucault, and Analytics of Power // Acta Sociologica 48 / 2005, pp. 155 – 167
3.
Castells, M. A Network Theory of Power. //International Journal of Communication 5, 2011, pp. 773–787
4.
De Saussure, F. Saussure's Third Course of Lectures on General Linghuistics (1910-1911).
5.
Foucault, M. The Archæology of Knowledge Chapter 1. The Unities of Discourse, 1969
6.
Habermas, J. Political Communication in Media Society: Does Democracy Still Enjoy an Epistemic Dimension? The Impact of Normative Theory on Empirical Research // Communication Theory 16 (2006) 411–426
7.
Hall, S. Encoding, decoding.
8.
Lasmane, S. Komunikācijas ētika. – LU Akadēmiskais apgāds, 2012.
9.
Leydesdorff, L. A Sociological Theory of Communication: The Self-Organization of the Knowledge-Based Society. – Universal Publishers: USA, 2001
10.
Luhman, N. The reality of the mass media. – Cambridge; Polity Press, 2000.
11.
Lyotard, J.F. The Postmodern Condition.A Report on Knowledge, 1979
12.
Manovich, L. The Practice of Everyday Media Life.
13.
McQuail, D. Windahl, S. Communication Models for Study of Mass Communication. - London: Longman, 1993.
14.
McQuail, D. McQuail's mass communication theory. Sage publications, 2010.
15.
Mulligan, K. The Essence of Language: Wittgenstein’s Builders and Buhler’s Bricks. In: Revue de Métaphysique Et de Morale, 1997
16.
Ostins, Dž.L. Kā ar vārdiem darīt lietas. – Rīga: Liepnieks un Rītups, 2011.
17.
Scheufele, D., Tewksbury, D. Framing, Agenda Setting, and Priming: The Evolution of Three Media Effects Models. In: Journal of Communication, 2007, nr. 57, pp.9-20.
18.
Scolari, C. Mapping conversations about new media: the theoretical field of digital communication // New Media & Society, 2009, 11, pp. 943 – 963
19.
Weaver, W. Recent Contributions to The Mathematical Theory of Communication.
Additional Reading
1.
Habermas, J. Communicative Ethics. 1998
2.
Liotārs, Ž.F. Postmodernais stāvoklis. Pārskats par zināšanām. - Rīga, LMC, 2008.
3.
Williams. D. Virtual Cultivation: Online Worlds, Offline Perceptions.// Journal of Communication, 56, 2006, pp. 69–87
4.
Zizek, Slavoj. Censorship Today: Violence, or Ecology as a New Opium for the Masses.