Veidlapa Nr. M-3 (8)
Study Course Description
Risk and Crisis Communication
Course Code
KSK_045
Branch of Science
Media and communications
ECTS
3.00
Target Audience
Communication Science
LQF
Level 7
Study Type And Form
Full-Time
Study Course Implementer
Course Supervisor
Ruta Siliņa
Structure Unit Manager
Ieva Puzo
Structural Unit
Faculty of Social Sciences
Contacts
Dzirciema street 16, Rīga, szf@rsu.lv
About Study Course
Objective
To familiarise students with the theoretical basis affecting crisis management and crisis communication, identification and evaluation of potential crisis situations, preparation for them, action and communication in a crisis situation, public opinion and cooperation with mass media.
Preliminary Knowledge
General knowledge on the communication process and management principles.
Learning Outcomes
Knowledge
1.On risk and crisis management and risk and crisis communication, risk and crisis communication messages, cooperation with media in case of an issue and crisis situation.
Skills
1.To recognise and evaluate risks and crises, to prepare crisis management and crisis communication plans, to develop a crisis communication message and to select the most appropriate strategy for crisis communication.
Competences
1.To advise customers and leaders on risk and crisis management and risk and crisis communication and to be able to practically ensure risk and crisis communication.
Assessment
Individual work
|
Title
|
% from total grade
|
Grade
|
|---|---|---|
|
1.
Individual work |
-
|
-
|
|
Independent research paper.
|
||
Examination
|
Title
|
% from total grade
|
Grade
|
|---|---|---|
|
1.
Examination |
-
|
10 points
|
|
Research paper and final examination – analysis, offered solution, its link to the theory, argumentation of the solution. |
||
Study Course Theme Plan
FULL-TIME
Part 1
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Introduction to crisis communication. Concept, definitions. Strategic PR model of J. E. Grunig and F. J. Rapper.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Crisis anatomy or what to do in each phase of a crisis.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Types of crisis: Crisis typologies by O. Lerbinger, S. Albrecht, T. Coombs. Identification of a vulnerability.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Types of crisis: Crisis typologies by O. Lerbinger, S. Albrecht, T. Coombs. Identification of a vulnerability.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Preparation for crisis situations. Crisis communication and crisis management plan.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Practical class.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Crisis situation management or what to do and say in a crisis situation.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Public thought. Actions and role of mass media in a crisis situation.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Ethical aspects and the role of a leader in a crisis situation.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Group work presentation and examination.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Group work presentation and examination.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Practical class.
|
Total ECTS (Creditpoints):
3.00
Contact hours:
24 Academic Hours
Final Examination:
Exam (Written)
Bibliography
Required Reading
1.
Coombs W. T. Ongoing crisis communication : Planning, Managing, and Responding / 5th ed. -SAGE Publications, Inc; 2019
2.
Hornmoen H., Backholm K., Social Media Use in Crisis and Risk Communication: Emergencies, Concerns and Awareness.- Emerald Publishing Limited, 2018
3.
Heath RL., O’Hair H.D., Handbook of Risk and Crisis Communication.- Routledge; 1 ed, 2015
4.
Fink S., Crisis Management: The Definitive Guide to Managing the Message. -New York et al.: Mc Grw Hill Education, 2013
5.
Fearn-Banks K. Crisis communications : a casebook approach / Kathleen Fearn-Banks. – 4th ed. – New York, London : Routledge Taylor & Francis group., 2010
6.
Lehtonens J, Siliņa R., Ābelniece B. Riska un krīze komunikācija. - Rīga: SIA Biznesa Augstskola Turība, 2011.
Additional Reading
1.
Cutlip S.M., Center A.H., Broom G.M., Effective public relation, 9th ed., - Uppers Saddle River, New Jersey: Pearson Education Inc., 2006
2.
Grifins E. Reputācijas vadības stratēģija : situāciju, krīžu un korporatīvās sociālās atbildības vadīšana. - Rīga : Lietišķās informācijas dienests, 2008.
3.
Mitroff I., Pearson Chr., Crisis Management, - Jossey: Bass Publisher, 1993
4.
Fink S., Crisis Management: Planning for the Inevitable, -New York: iUniverse, 2002
5.
Griffin A. New strategies for reputation management : gaining control of issues, crises & corporate social responsibility / Andrew Griffin. - London ; Philadelphia : Kogan Page, 2008
6.
Lerbinger O., The Crisis Manager: Facing Risk and Responsibility, - Mawah, New Jersey: Lawrence Erlbaum Associates, Publishers, 1997
7.
Ulmer R.R. Effective crisis communication : moving from crisis to opportunity / Robert R. Ulmer, Timothy L. Sellnow, Matthew W. Seeger. - Thousand Oaks : SAGE Publications, 2007
Other Information Sources
1.
Jaunākie zinātniskie raksti, kas pieejami RSU Bibliotēkas abonētajās zinātnisko rakstu datubāzēs (piemēram, EBSCO, SAGE Publications, Science Direct, Scopus u.c.).