Veidlapa Nr. M-3 (8)
Study Course Description
Producer's Work
Course Code
KSK_018
Branch of Science
Media and communications
ECTS
3.00
Target Audience
Communication Science; Information and Communication Science
LQF
Level 6
Study Type And Form
Full-Time; Part-Time
Study Course Implementer
Course Supervisor
Alnis Stakle
Structure Unit Manager
Ieva Puzo
Structural Unit
Faculty of Social Sciences
Contacts
Dzirciema street 16, Rīga, szf@rsu.lv
About Study Course
Objective
To create understanding of producer’s work in different media industries: television, movies, etc., as well as the idea of music production. To obtain knowledge to be able to professionally evaluate the situation in the media industry, analysing practical aspects of projects.
When mastering the course, students are familiarised with real television projects, offering possibilities to study and analyse their technical, human, time and financial resources. During the course students will get the opportunity to develop their projects, starting from the idea to planning, which includes technical specification, flow of finances, etc. A detailed analysis of audio-visual works of public and commercial televisions will create an idea about the situation in the local media environment, existing competition, real project implementation possibilities and dilemmas of the industry in Latvia. The main goal of the course is to theoretically familiarise with different aspects of producer’s work and to practically develop strategies and plans of implementation of a specific video project.
Preliminary Knowledge
None.
Learning Outcomes
Knowledge
1.As a result of mastering the course students gain understanding about: • the nature of production work and producer’s work in different media industries; • production as an important component of media management; • team work when implementing an audio-visual project.
Skills
1.As a result of mastering the course students obtain: • skills to analyse diverse media production aspects; • skills to create an audio-visual work ideas for further production and to implement them; • ability to independently produce and develop an audio-visual project; • ability to evaluate the production task and the resources it needs; • ability to theoretically develop a small audio-visual project production cycle documentation and resource planning: financial, technical and other plans; • ability to plan the budget, knowledge to control its fulfilment and fulfilment of the audio-visual project in general from its different aspects; • ability to work in a management team led by a producer.
Competences
1.As a result of mastering the course students obtain: • ability to evaluate the capacity of the audio-visual work production process; • ability to evaluate the scope of resources involved in an audio-visual project; • ability to define the genre and the format of an audio-visual project; • ability to identify specific details of a project in the course of its practical implementation
Assessment
Individual work
|
Title
|
% from total grade
|
Grade
|
|---|---|---|
|
1.
Individual work |
-
|
-
|
|
To approbate the knowledge obtained during lectures and seminars, to be able to critically analyse peculiarities of producer’s work and to be able to discuss in a group and write an analytically-critical discussion essay.
|
||
Examination
|
Title
|
% from total grade
|
Grade
|
|---|---|---|
|
1.
Examination |
-
|
-
|
|
Participation in lectures.
Activity at seminars.
Quality of prepared written works (essays about readings).
Quality of the project drafted at seminars (creative, financial and technical aspects) and its compliance with the learned material.
Quality of prepared written work – examination.
|
||
Study Course Theme Plan
FULL-TIME
Part 1
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Introduction to production. Definitions. Work of a TV producer in public media and commercial media. Production of audio-visual work. Work principles and structure of Latvian television.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Basic principles of TV production. Stages of the production process (project development, preparation, production (filming), post-processing, distribution and project end). Practical examples.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Creation of a creative and a technical workgroup. TV staff in a project: professions, structure and role in the filming process. Team work. Basic functions of project management. Understanding of cultural management.
Planning (time, equipment, human resources). Project documentation. Budget, preparation of cost estimates.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Conditions for preparation of presentations and projects. Different facets of producer’s work. Importance of decision-making in producer’s work. Analysis of non-traditional situations in producer’s work.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Diversity of audio-visual genres. Ratings. Examples of television formats. Latest trends in development of TV formats. Analysis of audio-visual work. Practical examples.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Situation in Latvian film production and the role of the National Film Centre in it. Basic principles of film production: from idea to a movie. Specifics of documentary films. Conditions of production of a feature film. Staff in a film project: professions, structure and role in the filming process. Production of films and shows in practice.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Work in a group ~ 4 students. Development of a cycle of shows or a show project. Substantiation of the idea, target audience, fitness for specific media. Presentation, answers to the questions.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Work in a group ~ 4 students. To create a technical and financial plan of filming. Presentation, answers to the questions.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Familiarising with examples of development of film and TV projects.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Visit to a Latvian television or a private film studio or presence, when a movie is filmed. Home assignment: essay about the role of the specified profession in the observed process.
|
Total ECTS (Creditpoints):
3.00
Contact hours:
20 Academic Hours
Final Examination:
Exam (Written)
PART-TIME
Part 1
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Introduction to production. Definitions. Work of a TV producer in public media and commercial media. Production of audio-visual work. Work principles and structure of Latvian television.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Basic principles of TV production. Stages of the production process (project development, preparation, production (filming), post-processing, distribution and project end). Practical examples.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Creation of a creative and a technical workgroup. TV staff in a project: professions, structure and role in the filming process. Team work. Basic functions of project management. Understanding of cultural management.
Planning (time, equipment, human resources). Project documentation. Budget, preparation of cost estimates.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Conditions for preparation of presentations and projects. Different facets of producer’s work. Importance of decision-making in producer’s work. Analysis of non-traditional situations in producer’s work.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Diversity of audio-visual genres. Ratings. Examples of television formats. Latest trends in development of TV formats. Analysis of audio-visual work. Practical examples.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Work in a group ~ 4 students. Development of a cycle of shows or a show project. Substantiation of the idea, target audience, fitness for specific media. Presentation, answers to the questions.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Work in a group ~ 4 students. To create a technical and financial plan of filming. Presentation, answers to the questions.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Familiarising with examples of development of film and TV projects.
|
Total ECTS (Creditpoints):
3.00
Contact hours:
16 Academic Hours
Final Examination:
Exam (Written)
Bibliography
Required Reading
1.
Autortiesību brošūra // www.tornis.lv/at/
2.
Autortiesību likums // www.likumi.lv
3.
Elektronisko plašsaziņas līdzekļu likums // www.likumi.lv
4.
Kellison C., Producing for TV and New Media, 2nd Edition: A Real-World Approach for Producers, Focal Press; 2 edition, 2008.
5.
Towse R., A Textbook of Cultural Economics, Cambridge, University Press, 2010.
Additional Reading
1.
Bendiksens P., Ievads kultūras un mākslas menedžmentā. Rīga: Jāņa Rozes apgāds, 2008.
2.
Bērziņš, I., Nēbels, P.K. Cilvēku, zīmolu, mediju un kultūras menedžments. Rīga: Jāņa Rozes apgāds, 2006.
3.
Kleins A., Kultūrpolitika. Rīga: Jāņa Rozes apgāds, 2008.
4.
Platpere I. Izpildītāju un fonogrammu producentu tiesības – izd. Sorosa fonds Latvija, ISBN 9984-528-30-8, 2000.g. 20 lpp.
5.
Rozenfelds J., Intelektuālais īpašums, -R : Zvaigzne ABC, 2004. -288 lpp.
6.
Rožukalne A., Kas? Kur? Kāda? Mūsdienu mediju auditorija. Rīga: Biznesa augstskola Turība, 2011.
7.
Veinberga S. Masmediji. Prese, radio un televīzija. – Rīga: Zvaigzne ABC, 2005.
8.
Box H., Set Lighting Technician's Handbook, Fourth Edition: Film Lighting Equipment, Practice, and Electrical Distribution.
9.
Essany M., Reality Check. The Business and Art of Producing Reality TV, Focal Press, 2008.
10.
Howard J. Blumenthal, Oliver R. Goodenough, This business of television. The Standard Guide to the Television Industry, 3rd Edition; Billboard Boks, 2006.
Other Information Sources
1.
Citi informācijas avoti: LTV, TV3, PBK, LNT, BBC un citu Eiropas televīziju raidījumi, filmu treileri u.c. audiovizuāli darbi.