Veidlapa Nr. M-3 (8)
Study Course Description
Practical Entrepreneurship
Course Code
SBUEK_162
Branch of Science
Economics and Business
ECTS
3.00
Target Audience
Business Management
LQF
All Levels
Study Type And Form
Full-Time; Part-Time
Study Course Implementer
Course Supervisor
Kristaps Zaļais
Structure Unit Manager
Ieva Puzo
Structural Unit
Faculty of Social Sciences
Contacts
Dzirciema street 16, Rīga, szf@rsu.lv
About Study Course
Objective
To acquire business theories, to be able to find opportunities to attract financing for starting a business.
Preliminary Knowledge
Mathematics, Theory of Microeconomics.
Learning Outcomes
Knowledge
1.Students gain knowledge of business theories, the peculiarities of modern business that are related to environmental changes; as well as the role of emotional intelligence in entrepreneurship and teamwork. In addition, upon completing the course, students learn the basics of writing business plans.
Skills
1.Upon successful completion of the course, students are able to evaluate the market potential of their business idea, are able to assess the needs of potential buyers in relation to the new product or service, as well as orient themselves in the most important financial indicators of start-ups.
Competences
1.Within the course, students acquire competences related to teamwork, are able to provide justification based on analysis and facts, to prove the value of their business idea to a wider audience.
Assessment
Individual work
|
Title
|
% from total grade
|
Grade
|
|---|---|---|
|
1.
Individual work |
-
|
-
|
|
Literature analysis, development of summaries, creation of business plan sections, group work and independent work.
|
||
Examination
|
Title
|
% from total grade
|
Grade
|
|---|---|---|
|
1.
Examination |
-
|
-
|
|
Accumulated grade and final work – developed business plan. The percentage of the accumulated grade consists of the following: activity in seminars (20%); homework (40%); development and presentation of a business plan (40%).
|
||
Study Course Theme Plan
FULL-TIME
Part 1
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Introduction. Business theories (introduction to business).
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Changes in the international business environment today.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
The most important qualities of an entrepreneur and their development opportunities.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
The most important aspects of team work. Empathy and conflict resolution.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Generating business ideas. The essence and significance of a business plan. As well as a part of the business plan – an overview of the company and product / service descriptions.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Parts of a business plan – marketing plan and market analysis.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Financial part of the business plan and risk analysis. Drawing up a business plan.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Development of presentation skills. The difference between business presentations and academic presentations.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Case analysis of successful business start-ups.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Learning from own mistakes as a foundation for successful entrepreneurship.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Creating a market segmentation and marketing strategy – group work to develop one’s business idea.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Opportunities to attract financing. Creating a presentation for investors.
|
Total ECTS (Creditpoints):
3.00
Contact hours:
24 Academic Hours
Final Examination:
Exam (Written)
PART-TIME
Part 1
Total ECTS (Creditpoints):
3.00
Contact hours:
12 Academic Hours
Final Examination:
Exam (Written)
Bibliography
Required Reading
1.
Goleman, D., Working with Emotional Intelligence, Bantam, 1999.
2.
Heath, D., Heath C., Made to Stick, Random House, 2007.
3.
Barrow C. Barrow P, Brown R., The business plan workbook, Kogan Page, 5th edition, 2005
Additional Reading
1.
Ulwick, A., Turn Customer Input into Innovation, Harvard Business Review, January 2002.
2.
McGrath R.G, The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business,. 2013
3.
Flanagan W., Smith J.L., Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your competitors, Harward Business School Publishing, 2006
4.
Hilton R.W. Managerial Accounting: Creating Value in a Dynamic Business Environment, 9th edition, 2010
5.
Stutely R., The Definitive Business Plan: The Fast Track to Intelligent Planning for Executives and Entrepreneurs, 3rd edition, 2012
6.
Zacharakis A., Spinelli S., Timmons A.J., Business Plans that Work: A Guide for Small Business, 2nd edition, 2011