Veidlapa Nr. M-3 (8)
Study Course Description
Management of Corporate Reputation and Social Responsibility
Course Code
KF_042
Branch of Science
Economics and Business; Marketing
ECTS
3.00
Target Audience
Communication Science; Marketing and Advertising
LQF
Level 7
Study Type And Form
Full-Time
Study Course Implementer
Course Supervisor
Renāte Cāne
Structure Unit Manager
Ieva Puzo
Structural Unit
Faculty of Social Sciences
Contacts
Dzirciema street 16, Rīga, szf@rsu.lv
About Study Course
Objective
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Preliminary Knowledge
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Learning Outcomes
Knowledge
1.-
Skills
1.-
Competences
1.-
Assessment
Individual work
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Title
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% from total grade
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Grade
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1.
Individual work |
-
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-
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Examination
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Title
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% from total grade
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Grade
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|---|---|---|
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1.
Examination |
-
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-
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Study Course Theme Plan
FULL-TIME
Part 1
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Lecture
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Modality
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Location
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Contact hours
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On site
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Auditorium
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2
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Topics
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-
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Lecture
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Modality
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Location
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Contact hours
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|---|---|---|
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On site
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Auditorium
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2
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Topics
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-
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Lecture
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Modality
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Location
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Contact hours
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|---|---|---|
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On site
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Auditorium
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2
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Topics
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-
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Lecture
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Modality
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Location
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Contact hours
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|---|---|---|
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On site
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Auditorium
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2
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Topics
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Class/Seminar
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Modality
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Location
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Contact hours
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On site
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Auditorium
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2
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Topics
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Class/Seminar
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Modality
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Location
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Contact hours
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On site
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Auditorium
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2
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Topics
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Lecture
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Modality
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Location
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Contact hours
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|---|---|---|
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On site
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Auditorium
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2
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Topics
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-
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Lecture
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Modality
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Location
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Contact hours
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|---|---|---|
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On site
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Auditorium
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2
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Topics
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-
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-
Class/Seminar
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Modality
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Location
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Contact hours
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|---|---|---|
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On site
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Auditorium
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2
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Topics
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-
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Class/Seminar
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Modality
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Location
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Contact hours
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|---|---|---|
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On site
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Auditorium
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2
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Topics
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-
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Total ECTS (Creditpoints):
3.00
Contact hours:
20 Academic Hours
Final Examination:
Exam (Written)
Bibliography
Required Reading
1.
Langham, T. (2018). Reputation Management: The Future of Corporate Communications and Public Relations. Emerald Publishing Limited, PRCA Practice Guides, 312 p.
2.
Doorley, J., Garcia, H.F. (2020). Reputation management: the key to successful public relations and corporate communication. New York; London: Rutledge, 432 p.
3.
The Oxford handbook of corporate reputation. Edited by Barnett, M. L. & Pollock, T. G. (2012).
4.
Weber, J., Wasieleski, D. M. (2018). Corporate Social Responsibility. Emerald Publishing, 343 p.
5.
Kapferer, J.-N. (2008). The New strategic brand management: creating and sustaining brand equity long term. London; Philadelphia: Kogan Page, 560 p.
6.
Wang, Q., Dou, J., Jia, Sh. (2016). A Meta-Analytic Review of Corporate Social Responsibility and Corporate Financial Performance: The Moderating Effect of Contextual Factors. Business & society, 2016-11, Vol.55 (8), pp.1083-1121.
Additional Reading
1.
Grifins, E. (2008). Reputācijas vadības stratēģijas: situāciju, krīžu un korporatīvās sociālās atbildības vadīšana. Rīga: Lietišķās informācijas dienests, 220 lpp.
2.
Haywood, R. (2005). Corporate reputation, the brand and the bottom line: powerful proven communication strategies for maximizing value. London and Sterling: Kogan Page, 320 p.
3.
Fombrun, Ch. J. (2012). The Building Blocks of Corporate Reputation: Definitions, Antecedents, Consequences. The Oxford Handbook of Corporate Reputation. Oxford University Press.
4.
Ball Dwayne, C., Machas, A. (2004). The Role of Communication and Trust in Explaining Customer Loyalty: An Extension to the ECSI Model. Eurpean Journal of Marketing, Vol. 38, Nos. 9/10, pp. 1272-1293.
5.
Alsop, R. (2013). The 18 immutable laws of corporate reputation: creating, protecting, and repairing your most valuable asset. New York: Free Press, 320 p.
6.
Baudot, L., Johnson, J. A., Roberts, A., Roberts, R. W. (2019). Is Corporate Tax Aggressiveness a Reputation Threat? Corporate Accountability, Corporate Social Responsibility, and Corporate Tax Behavior. Journal of business ethics, 2019-06-08, Vol.163 (2), pp.197-215.
Other Information Sources
1.
Ētikas kodekss Latvijas sabiedrisko attiecību profesionāļiem (2018).
2.
AS “Latvijas Balzams” ētiskas mārketinga komunikācijas kodekss (2013).
3.
Jones, D., Willness, Ch. (2013). 3 Reasons Job Seekers Prefer Sustainable Companies.