Veidlapa Nr. M-3 (8)
Study Course Description
Ethics of Communication and Public Relations: Concepts and Current Issues
Course Code
HZK_056
Branch of Science
Media and communications; Psychology and Ethics of Communication
ECTS
3.00
Target Audience
Communication Science; Information and Communication Science
LQF
Level 7
Study Type And Form
Full-Time
Study Course Implementer
Course Supervisor
Vija Sīle
Structure Unit Manager
Ieva Puzo
Structural Unit
Faculty of Social Sciences
Contacts
Dzirciema street 16, Rīga, szf@rsu.lv
About Study Course
Objective
To form a theoretically grounded, unified idea about the main principles of communication and public relations ethics: basic principles, values and norms, their application in practice. To develop an ethical attitude towards colleagues and clients that meets the criteria of professional competence.
Preliminary Knowledge
Correspondence to a bachelor's degree in social sciences or humanities.
Learning Outcomes
Knowledge
1.• on the specifics of communication and public relations ethics; • for making ethical decisions; • the dialectic of truth and falsehood; • on the application of communication and public relations ethics in practice; • on the impact of globalization and multiculturalism on public relations and communication ethics. • on current issues of public relations and communication in public administration.
Skills
1.• to analyze moral dilemma situations; • to find a morally adequate solution to cases from practice, using the basic principles of public relations and communication ethics; • use morally correct arguments to substantiate opinion; • evaluate the basic principles defined in the codes of ethics.
Competences
1.• to develop axiological competence; • to develop critical thinking skills and apply them in solving current problems; • analytical approach in the analysis of public administration activities.
Assessment
Individual work
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Title
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% from total grade
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Grade
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|---|---|---|
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1.
Individual work |
-
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-
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• report on the chosen topic (10 pages with bibliography, 12 point font Times New Roman, line spacing 1.5);
• presentation on the chosen topic of the report and preparation of the discussion;
• literature analysis on the chosen topic of the report.
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Examination
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Title
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% from total grade
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Grade
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|---|---|---|
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1.
Examination |
-
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-
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2.
Examination |
-
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-
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• work with literature - 10%
• report - 20%
• presentation - 20%
• exam (written) - 50%
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Study Course Theme Plan
FULL-TIME
Part 1
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Lecture
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Modality
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Location
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Contact hours
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|---|---|---|
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Off site
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E-Studies platform
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2
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Topics
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Specifics of professional ethics, communication and public relations ethics.
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-
Lecture
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Modality
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Location
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Contact hours
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|---|---|---|
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Off site
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E-Studies platform
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2
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Topics
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Ethical decision making.
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-
Lecture
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Modality
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Location
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Contact hours
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|---|---|---|
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Off site
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E-Studies platform
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2
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Topics
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Moral dilemmas: dialectics of truth and falsehood.
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-
Lecture
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Modality
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Location
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Contact hours
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|---|---|---|
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Off site
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E-Studies platform
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2
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Topics
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Ethics of communication and public relations: theory and practice.
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-
Lecture
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Modality
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Location
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Contact hours
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|---|---|---|
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Off site
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E-Studies platform
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2
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Topics
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Current problems of public relations and communication in public administration.
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-
Lecture
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Modality
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Location
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Contact hours
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|---|---|---|
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Off site
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E-Studies platform
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2
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Topics
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Communication ethics in the context of globalization and multiculturalism.
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Class/Seminar
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Modality
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Location
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Contact hours
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|---|---|---|
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Off site
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E-Studies platform
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2
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Topics
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Presentations and discussion on selected topics - Part 1.
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-
Class/Seminar
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Modality
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Location
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Contact hours
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|---|---|---|
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Off site
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E-Studies platform
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2
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Topics
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Presentations and discussion on selected topics - Part 2.
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-
Class/Seminar
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Modality
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Location
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Contact hours
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|---|---|---|
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Off site
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E-Studies platform
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2
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Topics
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Presentations and discussion on selected topics - Part 3.
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Class/Seminar
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Modality
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Location
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Contact hours
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|---|---|---|
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Off site
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E-Studies platform
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2
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Topics
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Presentations and discussion on selected topics - Part 4.
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Total ECTS (Creditpoints):
3.00
Contact hours:
20 Academic Hours
Final Examination:
Exam (Written)