Veidlapa Nr. M-3 (8)
Study Course Description
Sustainable International Marketing
Course Code
SBUEK_097
Branch of Science
Economics and Business
ECTS
3.00
Target Audience
Business Management; Management Science; Marketing and Advertising
LQF
Level 7
Study Type And Form
Full-Time; Part-Time
Study Course Implementer
Course Supervisor
Santa Bormane
Structure Unit Manager
Ieva Puzo
Structural Unit
Faculty of Social Sciences
Contacts
Dzirciema street 16, Rīga, szf@rsu.lv
About Study Course
Objective
To provide knowledge of the essence of sustainable international marketing, to justify its necessity in today’s international business, to demonstrate the specifics of international marketing environment, to teach how to analyse practical situations in the development and implementation of an international marketing strategy.
Preliminary Knowledge
Knowledge of the basic principles of management science, marketing, and peculiarities of intercultural business relationships.
Learning Outcomes
Knowledge
1.After the completion of the course, students acquire knowledge and develop an understanding of the necessity and essence of sustainable international marketing, its environment, and methods of implementation in today’s international competitive environment.
Skills
1.Students will be able to apply the theoretical knowledge acquired in practice: to study the international marketing environment, to use segmentation and positioning, to develop a strategy for entering foreign markets. Ability to apply marketing tools to achieve marketing goals.
Competences
1.After the completion of the course, students will be able to apply a systematic approach to dealing with marketing issues, to orientate themselves in today’s complex international business and international marketing environment, and to suggest appropriate analysis and tools to support marketing decision making in the context of sustainable international marketing.
Assessment
Individual work
|
Title
|
% from total grade
|
Grade
|
|---|---|---|
|
1.
Individual work |
-
|
-
|
|
Individual work, submitted in the form of an essay. Vision of implementation of sustainability principles in the company, their application. The course lecturer advises the students during the writing process; students select either a particular company in Latvia or the one where the student currently works at.
|
||
Examination
|
Title
|
% from total grade
|
Grade
|
|---|---|---|
|
1.
Examination |
-
|
-
|
|
Individual project – 30%, participation in seminars – 20%, exam – 50%.
|
||
Study Course Theme Plan
FULL-TIME
Part 1
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
The essence of sustainable international marketing. The importance of marketing and marketing research, methods.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
The essence of sustainable international marketing. The importance of marketing and marketing research, methods.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
The challenges of today’s entrepreneurship in the context of sustainability theory and consumer understanding and values.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
The challenges of today’s entrepreneurship in the context of sustainability theory and consumer understanding and values.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
International market segmentation, product/ brand development.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
International market segmentation, product/ brand development.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
The importance of international marketing research. Intercultural and macroeconomic context. Pricing policy in international marketing.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
The importance of international marketing research. Intercultural and macroeconomic context. Pricing policy in international marketing.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Setting marketing goals, planning the strategy and communication, evaluating results.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Setting marketing goals, planning the strategy and communication, evaluating results.
|
Total ECTS (Creditpoints):
3.00
Contact hours:
20 Academic Hours
Final Examination:
Exam (Written)
PART-TIME
Part 1
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
The essence of sustainable international marketing. The importance of marketing and marketing research, methods.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
The essence of sustainable international marketing. The importance of marketing and marketing research, methods.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
The challenges of today’s entrepreneurship in the context of sustainability theory and consumer understanding and values.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
International market segmentation, product/ brand development.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
The importance of international marketing research. Intercultural and macroeconomic context. Pricing policy in international marketing.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Setting marketing goals, planning the strategy and communication, evaluating results.
|
Total ECTS (Creditpoints):
3.00
Contact hours:
12 Academic Hours
Final Examination:
Exam (Written)
Bibliography
Required Reading
1.
Tiunčika, L., Bormane, S., & Sumilo, E. (2025). Driving factors for the transformation to sustainable entrepreneurship in small and medium production companies. In New Trends in Contemporary Economics, Business and Management : Selected Proceedings of the 15th International Scientific Conference “Business and Management 2025" (Vol. 3: III. BUSINESS TECHNOLOGIES AND SUSTAINABLE ENTREPRENEURSHIP, pp. 286-294). Vilnius Gediminas Technical University.Suitable for English stream
2.
Rozenšteina, D., & Bormane, S. (2024). SUSTAINABLE MARKETING: CHALLENGES AND OPPORTUNITIES IN CONTEXT OF CONSUMER BEHAVIOUR. In Annual 30th International Scientific Conference "Research for Rural Development 2024": Proceeding (Vol. 39, pp. 179-186). (RESEARCH FOR RURAL DEVELOPMENT; Vol. 39). Latvia University of Life Sciences and Technologies.Suitable for English stream
3.
Bormane, S., & Tiunčika, L. (2024). MEASUREMENT OF SUSTAINABLE ENTREPRENEURSHIP – BENEFITS IN A BREEZE: A REVIEW. In Annual 30th International Scientific Conference "Research for Rural Development 2024": Proceeding (Vol. 39, pp. 101-107). (RESEARCH FOR RURAL DEVELOPMENT; Vol. 39). Latvia University of Life Sciences and Technologies.Suitable for English stream
4.
Gurtina, P., & Bormane, S. (2024). Managing Social Responsibility for Health: Challenges in Using Digital Marketing for the Promotion of Paid Services of Healthcare Institutions. In M. Zipperling (Ed.), Eurasian Business and Economics Perspectives: Proceedings of the 41st Eurasia Business and Economics Society Conference (pp. 95-108). (Eurasian Studies in Business and Economics; Vol. 28). Springer.Suitable for English stream
5.
Gurtina, P., & Bormane, S. (2023). THE DIGITAL MARKETING AS A MARKETING COMMUNICATION TOOL FOR SUSTAINABLE PROMOTION OF PAID SERVICES OF HEALTHCARE INSTITUTIONS IN LATVIA. In A. Auziņa (Ed.), 24th International Scientific Conference "Economic Science for Rural Development": Proceedings (Vol. 57, pp. 528-535). (Economic Science for Rural Development; Vol. 57). Latvia University of Life Sciences and Technologies.Suitable for English stream
6.
Bormane, S., Sloka, B., & Skiltere, D. (2023). Sustainable consumption and waste management. In L. Malinovska (Ed.), 22nd International Scientific Conference "Engineering for Rural Development" : Proceedings (Vol. 22, pp. 937-942). (Engineering for Rural Development). Latvia University of Life Sciences and Technologies.Suitable for English stream
7.
Czinkota M. R., Ronkainen I.A., International Marketing. 11th edition, Cengage Learning, 2023, 604 pp.Suitable for English stream
8.
Bormane, S. (2021). The role of integrated marketing communication for sustainable development in food production. In A. Auzina (Ed.), 22nd International Scientific Conference "ECONOMIC SCIENCE FOR RURAL DEVELOPMENT 2021": Proceedings (Vol. 55, pp. 83-89). (ECONOMIC SCIENCE FOR RURAL DEVELOPMENT ; Vol. 55). Latvia University of Life Sciences and Technologies.Suitable for English stream
9.
Chandler, D. Sustainable Value Creation (2nd ed.). Taylor and Francis, 2020. 128 pp.Suitable for English stream
10.
The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader: The iconic articles by bestselling authors W. Chan Kim and Renée Mauborgne. 2017, 224 pp.Suitable for English stream
11.
Belz Fr.-M., Peattie K., Sustainability Marketing: A Global Perspective. 2nd edition, Wiley, 2012, 352 pp.Suitable for English stream
12.
Graham J., Cateora Ph., Gilly M., International Marketing. 16th edition, Business and Economics, 2012, 466 pp.Suitable for English stream
13.
Doole I., Lowe R., International Marketing Strategy. Analysis, development and implementation. 5th edition, Thomson Learning 2012, 480 pp.Suitable for English stream
14.
Kotler P., Keller K.L., Marketing Management. 14th edition. New Jersey: Prentice Hall, 2012. 657 pp.Suitable for English stream
15.
Martin D., Schouten J., Sustainable Marketing. Prentice Hall, 2011, 264 pp.Suitable for English stream
16.
Albaum G., Duerr E., International Marketing and Export Management. 7th edition, Prentice Hall, 2011, 1024 pp.Suitable for English stream
17.
Hitchcock D., Willard M., The Business Guide to Sustainability: Practical Strategies and Tools for Organizations. 2nd edition, Routledge, 2009, 320 pp.Suitable for English stream
18.
Epstain M.J., Making Sustainability Work: Best Practices in Managing & Measuring Corporate Social, Environmental and Economic Impacts (Business). Berrett-Koehler Publishers, 2008, 288 pp.Suitable for English stream
Additional Reading
1.
Bormane, S., & Urbane, M. (2023). The factors influencing legal and ethical digital marketing communication. In A. Auziņa (Ed.), 24th International Scientific Conference "Economic Science for Rural Development": Proceedings (Vol. 57, pp. 188-196). (Economic Science for Rural Development; Vol. 57). Latvia University of Life Sciences and Technologies.Suitable for English stream
2.
Bormane, S., & Urbane, M. (2022). THE USE OF INFLUENCER MARKETING SERVICES FOR UNFAIR COMMERCIAL PRACTICE IN THE EU AND LATVIA. In 23rd International Scientific Conference "Economic Science for Rural Development": Proceedings (Vol. 56, pp. 416-423). (Economic Science for Rural Development; Vol. 56). Latvia University of Life Sciences and Technologies.Suitable for English stream
3.
Koller T. (2017) When sustainability becomes a factor in valuation. McKinsey, March 2017. [Access online]Suitable for English stream
4.
Van Wassenhove L., Van Loon P. (2017) How Companies Can Assess Their Readiness for the Circular Economy. Insead Knowlege, August 17, 2017. [Access online]Suitable for English stream
5.
Adele K. Sweetwood. (2016) 4 Roles Every Marketing Organization Needs Now. Harvard Business Review, October 2016. [Access online]Suitable for English stream
6.
Porter, M. & Kramer, M. (2011) Creating Shared Value. Harvard Business Review, January 2011. [Access online]Suitable for English stream
7.
Wayne Visser. The age of responsibility. CSR 2.0 and the new DNA of Buisness. 2011. Chichester, West Sussex, UK: John Wiley & Sons Ltd.Suitable for English stream