Veidlapa Nr. M-3 (8)
Study Course Description
Advertising and Branding
Course Code
KSK_041
Branch of Science
Economics and Business; Marketing
ECTS
3.00
Target Audience
Communication Science
LQF
Level 7
Study Type And Form
Full-Time
Study Course Implementer
Course Supervisor
Deniss Hanovs
Structure Unit Manager
Ieva Puzo
Structural Unit
Faculty of Social Sciences
Contacts
Dzirciema street 16, Rīga, szf@rsu.lv
About Study Course
Objective
-
Preliminary Knowledge
-
Learning Outcomes
Knowledge
1.-
Skills
1.-
Competences
1.-
Assessment
Individual work
|
Title
|
% from total grade
|
Grade
|
|---|---|---|
|
1.
Individual work |
-
|
-
|
Examination
|
Title
|
% from total grade
|
Grade
|
|---|---|---|
|
1.
Examination |
-
|
-
|
Study Course Theme Plan
FULL-TIME
Part 1
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
History of brands. Perspective
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
History of brands. Perspective
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Theories of brands management
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Theories of brands management
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Consumer society
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Consumer society
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Critics of globalisation process
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Critics of globalisation process
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Excursion. Politics of Latvian brands
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Excursion. Politics of Latvian brands
|
Total ECTS (Creditpoints):
3.00
Contact hours:
12 Academic Hours
Final Examination:
Exam (Written)
Bibliography
Required Reading
1.
• Klein N. No Logo. – OxfordPress, 2011.
2.
• ChevalierM.,Mazzalovo G. Pro Logo. Brandsas a Factorof Progress. – Macmillan, 2014, newedition
3.
• Schmitt B., Simonson A. MarketingAesthetics. TheStrategicManagementofBrands, IdentityandImage. – FreePress, 2007
4.
• Holt D. HowBrandsBecomeIcons. ThePrinciplesofCulturalBranding. – HarvardUniversity, 2010
5.
• Kapferer J. – N. TheNewStrategicBrandManagement. – Kogan, 2011
6.
• Atkin D. TheCultingBrands. TurnYourCustomersintoTrueBelievers. – Portfolio, 2011
7.
• Simmons J., Cliffon R. BrandsandBranding. – TheEconomist, 2013.
Additional Reading
1.
• Bonn, IngridandJosieFisher, (2011) Sustainability: themissingingredientinstrategy, JournalofBusinessStrategy, Vol. 32 (1).
2.
• Burt, SteveandKeriDavies (2010), Fromtheretailbrand to theretail-eras a brand: themesandissuesinretailbrandingresearch, InternationalJournalofRetail&DistributionManagement, Vol. 38 (11/12).
3.
• KimChan W andRenéeMauborgne (2009), HowStrategyShapesStructure, HarvardBusinessReview, September.
4.
• Leavy, Brian (2010) Designthinking – a newmentalmodelofvalueinnovation, StrategyandLeadership, Vol. 38 (3).
5.
• Norman, Sheehan, TandNicolai J. Foss (2009), ExploringtherootsofPorter'sactivity-basedview, JournalofStrategyandManagement, Vol. 2 (3).
Other Information Sources
1.
• interneta portālu materiāli, forumu materiāli, izstāžu un konferenču materiāli.