Veidlapa Nr. M-3 (8)

Course Description Status: Approved

Course Description Version: 24/25.P.1.00

Description Period: 2024./25 academic year pavasara semestris

Study Course Accepted: -

Study Course Description

Introduction to Studies and Practical Entrepreneurship

Main Study Course Information

Course Code
SBUEK_168
Branch of Science
Economics and Business
ECTS
6.00
Target Audience
Business Management; Management Science; Marketing and Advertising
LQF
Level 6
Study Type And Form
Full-Time; Part-Time

Study Course Implementer

Course Supervisor
Kristaps Zaļais
Structure Unit Manager
Karina Palkova
Structural Unit
Faculty of Social Sciences
Contacts

Dzirciema street 16, Rīga, szf@rsu.lv

About Study Course

Objective

To get acquainted with the study process. To study business theories and create a business plan. To be able to find opportunities to attract financing for starting a business.

Preliminary Knowledge

Knowledge in mathematics.

Learning Outcomes

Knowledge

1.In the introduction of the course, students will gain knowledge about the study process at the university, formulation and selection of references, use of the library for a successful study process, etc. Students gain knowledge of business theories, the peculiarities of modern business that are related to environmental changes; as well as the role of emotional intelligence in entrepreneurship and teamwork. In addition, upon completing the course, students learn the basics of writing business plans.

Skills

1.Upon successful completion of the course, students are able to evaluate the market potential of their business idea, are able to assess the needs of potential buyers in relation to the new product or service, as well as orient themselves in the most important financial indicators of start-ups.

Competences

1.Within the course, students acquire competences related to teamwork, are able to provide justification based on analysis and facts, to prove the value of their business idea to a wider audience.

Assessment

Individual work

Title
% from total grade
Grade
1.
Individual work
-
-
Literature analysis, development of summaries, creation of business plan sections, group work and independent work. In order to evaluate the quality of the study course as a whole, the student must fill out the study course evaluation questionnaire on the Student Portal.

Examination

Title
% from total grade
Grade
1.
Examination
-
-
Accumulated grade and final work – developed business plan. The percentage of the accumulated grade consists of the following: activity in seminars (20%); homework (40%); development and presentation of a business plan (40%).

Study Course Theme Plan

FULL-TIME
Part 1

  1. Introductory lecture: what do studies at RSU mean?

EventType
Modality
Location
Contact hours
1.
Lecture
On site
Auditorium
2

  1. Student handbook sections.

EventType
Modality
Location
Contact hours
1.
Lecture
On site
Auditorium
2

  1. E-studies environment and library options at RSU.

EventType
Modality
Location
Contact hours
1.
Lecture
On site
Auditorium
2

  1. References and use thereof.

EventType
Modality
Location
Contact hours
1.
Lecture
On site
Auditorium
2

  1. Introduction. Business theories (introduction to business).

EventType
Modality
Location
Contact hours
1.
Class/Seminar
On site
Auditorium
2
2.
Class/Seminar
On site
Auditorium
2

  1. Changes in the international business environment today.

EventType
Modality
Location
Contact hours
1.
Class/Seminar
On site
Auditorium
2
2.
Class/Seminar
On site
Auditorium
2

  1. The most important qualities of an entrepreneur and their development opportunities.

EventType
Modality
Location
Contact hours
1.
Class/Seminar
On site
Auditorium
2
2.
Class/Seminar
On site
Auditorium
2

  1. The most important aspects of team work. Empathy and conflict resolution.

EventType
Modality
Location
Contact hours
1.
Class/Seminar
On site
Auditorium
2
2.
Class/Seminar
On site
Auditorium
2

  1. Generating business ideas. The essence and significance of a business plan. As well as a part of the business plan – an overview of the company and product / service descriptions.

EventType
Modality
Location
Contact hours
1.
Class/Seminar
On site
Auditorium
2
2.
Class/Seminar
On site
Auditorium
2

  1. Parts of a business plan – marketing plan and market analysis.

EventType
Modality
Location
Contact hours
1.
Class/Seminar
On site
Auditorium
2
2.
Class/Seminar
On site
Auditorium
2

  1. Financial part of the business plan and risk analysis. Drawing up a business plan.

EventType
Modality
Location
Contact hours
1.
Class/Seminar
On site
Auditorium
2
2.
Class/Seminar
On site
Auditorium
2

  1. Development of presentation skills. The difference between business presentations and academic presentations.

EventType
Modality
Location
Contact hours
1.
Class/Seminar
On site
Auditorium
2
2.
Class/Seminar
On site
Auditorium
2

  1. Case analysis of successful business start-ups.

EventType
Modality
Location
Contact hours
1.
Class/Seminar
On site
Auditorium
2
2.
Class/Seminar
On site
Auditorium
2

  1. Creating a market segmentation and marketing strategy – group work to develop one’s business idea.

EventType
Modality
Location
Contact hours
1.
Class/Seminar
On site
Auditorium
2

  1. Opportunities to attract financing. Creating a presentation for investors.

EventType
Modality
Location
Contact hours
1.
Class/Seminar
On site
Auditorium
2
Total ECTS (Creditpoints):
6.00
Contact hours:
48 Academic Hours
Final Examination:
Exam (Written)
PART-TIME
Part 1

  1. Introductory lecture: what do studies at RSU mean?

EventType
Modality
Location
Contact hours
1.
Lecture
On site
Auditorium
2

  1. Student handbook sections.

EventType
Modality
Location
Contact hours
1.
Lecture
On site
Auditorium
2

  1. E-studies environment and library options at RSU.

EventType
Modality
Location
Contact hours
1.
Lecture
On site
Auditorium
2

  1. References and use thereof.

EventType
Modality
Location
Contact hours
1.
Lecture
On site
Auditorium
2

  1. Introduction. Business theories (introduction to business).

EventType
Modality
Location
Contact hours
1.
Class/Seminar
On site
Auditorium
2

  1. Changes in the international business environment today.

EventType
Modality
Location
Contact hours
1.
Class/Seminar
On site
Auditorium
2

  1. The most important qualities of an entrepreneur and their development opportunities.

EventType
Modality
Location
Contact hours
1.
Class/Seminar
On site
Auditorium
2

  1. The most important aspects of team work. Empathy and conflict resolution.

EventType
Modality
Location
Contact hours
1.
Class/Seminar
On site
Auditorium
2

  1. Generating business ideas. The essence and significance of a business plan. As well as a part of the business plan – an overview of the company and product / service descriptions.

EventType
Modality
Location
Contact hours
1.
Class/Seminar
On site
Auditorium
2

  1. Parts of a business plan – marketing plan and market analysis.

EventType
Modality
Location
Contact hours
1.
Class/Seminar
On site
Auditorium
2

  1. Financial part of the business plan and risk analysis. Drawing up a business plan.

EventType
Modality
Location
Contact hours
1.
Class/Seminar
On site
Auditorium
2

  1. Development of presentation skills. The difference between business presentations and academic presentations.

EventType
Modality
Location
Contact hours
1.
Class/Seminar
On site
Auditorium
2
Total ECTS (Creditpoints):
6.00
Contact hours:
24 Academic Hours
Final Examination:
Exam (Written)

Bibliography

Required Reading

1.

Goleman, D. Emotional Intelligence: Why it Can Matter More then IQ, Bantam. 2005.

2.

Heath, D., Heath C. Made to Stick. Random House, 2007.

3.

Barrow, C., Barrow, P., Brown, R. The business plan workbook. Kogan Page, 9th edition, 2018.

4.

Osterwalder, A., Pigneur, Y. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. John Wiley and Sons, 2013.

5.

Rurāne, M. Finanšu pārvaldība un analīze. Avots, 2019.

Additional Reading

1.

McGrath, R. G. The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business. 2013.

2.

Stutely, R. The Definitive Business Plan: The Fast Track to Intelligent Planning for Executives and Entrepreneurs. 3rd edition, 2012.

3.

Zacharakis, A., Spinelli, S., Timmons, A. J. Business Plans that Work: A Guide for Small Business. 2nd edition, 2011.

4.

Hilton, R. W. Managerial Accounting: Creating Value in a Dynamic Business Environment. 9th edition, 2010.

5.

Pauli, G. Zilā ekonomika 3.0. Zvaigzne ABC, 2018.

6.

Driņķe, Z. Kvalitātes vadības sistēmas Latvijas mazo un vidējo uzņēmumu konkurētspējas paaugstināšanai. Biznesa augstskola Turība, 2019.

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