Veidlapa Nr. M-3 (8)
Study Course Description
Recreation Management and Marketing
Course Code
LSPA_069
Branch of Science
Health sciences
ECTS
2.00
Target Audience
Sports Trainer
LQF
Level 6
Study Type And Form
Full-Time; Part-Time
Study Course Implementer
Course Supervisor
Ingrīda Smukā
Structure Unit Manager
Uģis Ciematnieks
Structural Unit
Department of Sports Theory
Contacts
LSPA, Brīvības gatve 333, Riga, LV-1006
About Study Course
Objective
To provide an opportunity to learn the foundations of business related to recreation, learn the recreation management process, the role of clusters in business in recreation. To provide an opportunity to learn the foundations of recreation marketing, the foundations of branding.
Preliminary Knowledge
Preliminary knowledge of professional Bachelor in general theoretical study courses and basic sector-specific theoretical courses.
Learning Outcomes
Knowledge
1.1. Understands the concept of recreation management and marketing, the supply and demand of recreation services in Latvia, the pricing of recreational services and the creation, management, control of projects related to recreation. 2. Knows the basic principles for creating a company strategy. Knows different marketing theories. Knows the techniques and methods used to promote sales of company services. 3. Understands the theories of motivation and their application in practice for the motivation of employees and the motivation of the target group of the service.
Skills
1.4. Knows how to develop recreational service projects and inform the target audience about the results of personal activities. 5. Knows how to formulate the mission, vision of a recreation company and justify the need to develop a company strategy.
Competences
1.6. Skilfully analyses marketing trends, demand and supply for services in the field of recreation. 7. Skilfully uses the acquired knowledge in the development of recreational service projects. 8. Knows the techniques and methods for developing and improving mutual relations and cooperation skills.
Assessment
Individual work
|
Title
|
% from total grade
|
Grade
|
|---|---|---|
|
1.
Individual work |
-
|
-
|
|
Preparation for the written examination in management;
Preparation for the written examination in marketing;
Additional literature analysis, research in the field of tourism, recreation marketing;
Preparation of an advertising project for the recreation service.
|
||
Examination
|
Title
|
% from total grade
|
Grade
|
|---|---|---|
|
1.
Examination |
-
|
-
|
|
The total assessment is summative.
Examination in management
Examination in marketing
Creation and presentation of an advertisement of a recreation service.
|
||
Study Course Theme Plan
FULL-TIME
Part 1
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Other
|
2
|
Topics
|
Explanation of the concept of “business”, vision and mission of a company, strategic planning of operations of a company. Explanation of the concept of “Management”
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Other
|
2
|
Topics
|
Management theories, factors and functions in recreation, personnel management. Functions and principles of recreation management. (Porter’s 5 Forces) Manager’s personality, authority. Management styles, personnel management in a recreation, active tourism company. Art of communication in a recreation company, conflict resolution. Development and improvement of mutual relations and cooperation skills. Techniques and methods.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Other
|
2
|
Topics
|
Management theories, factors and functions in recreation, personnel management. Functions and principles of recreation management. (Porter’s 5 Forces) Manager’s personality, authority. Management styles, personnel management in a recreation, active tourism company. Art of communication in a recreation company, conflict resolution. Development and improvement of mutual relations and cooperation skills. Techniques and methods.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Other
|
2
|
Topics
|
Explanation of the concept of “marketing” in recreation, concept of marketing in recreation. Marketing environment, market segmentation, supply, demand of recreation services.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Other
|
2
|
Topics
|
Market segmentation, supply, demand, recreation service. Concept of recreation marketing. Specifics of service marketing.
Services and innovations, their types. Pricing of a recreation service; Clustering
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Other
|
2
|
Topics
|
Creating a marketing strategy in recreation. Service price, product (service) lifecycle. Theories about the target audience of a recreation service, the formation of motivation. Marketing perspectives, advertising, its types and peculiarities in advertising. Research, organisation of research, research methods in tourism and recreation marketing.
Cooperation with organisations, institutions, state institutions and local governments, private individuals providing recreation services.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Other
|
2
|
Topics
|
Create an advertisement for a Recreation Service. Presentations: “Revision service offer”.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Other
|
2
|
Topics
|
Create an advertisement for a Recreation Service. Presentations: “Revision service offer”.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Other
|
2
|
Topics
|
Examination in management
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Other
|
2
|
Topics
|
Examination in marketing
|
Total ECTS (Creditpoints):
2.00
Contact hours:
20 Academic Hours
Final Examination:
Exam
PART-TIME
Part 1
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Other
|
2
|
Topics
|
Management theories, factors and functions in recreation, personnel management. Functions and principles of recreation management. (Porter’s 5 Forces) Manager’s personality, authority. Management styles, personnel management in a recreation, active tourism company. Art of communication in a recreation company, conflict resolution. Development and improvement of mutual relations and cooperation skills. Techniques and methods.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Other
|
2
|
Topics
|
Market segmentation, supply, demand, recreation service. Concept of recreation marketing. Specifics of service marketing.
Services and innovations, their types. Pricing of a recreation service; Clustering
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Other
|
2
|
Topics
|
Creating a marketing strategy in recreation. Service price, product (service) lifecycle. Theories about the target audience of a recreation service, the formation of motivation. Marketing perspectives, advertising, its types and peculiarities in advertising. Research, organisation of research, research methods in tourism and recreation marketing.
Cooperation with organisations, institutions, state institutions and local governments, private individuals providing recreation services.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Other
|
2
|
Topics
|
Create an advertisement for a Recreation Service. Presentations: “Revision service offer”.
|
Total ECTS (Creditpoints):
2.00
Contact hours:
12 Academic Hours
Final Examination:
Exam
Bibliography
Required Reading
1.
Celia Burton and Norma Michael. A practical guide to project management : how to make it work in your organisation. Kogan Page, 1992. (akceptējams izdevums)
2.
Kotlers F. Mārketings no A līdz Z. Rīga: Jumava, 2007. (akceptējams izdevums)
3.
Mancini M. Access: Introduction to Travel and Tourism. Chapter 10. Making Connections: How to Marcet, Sell to, and serve the Traveling Public. Delmar: Cengage Learning, 2013.
4.
Pelše G., Ruperte I. Mazā biznesa kurss. Rīga: Jumava, 2009. 328 lpp. (akceptējams izdevums)
5.
Petrova L, Alsiņa L. Esi uzņēmējs. Rīga: „Kamene”, 1999. (akceptējams izdevums)
6.
Praude V. Menedžments. SIA Burtene, 2012. 305 lpp. (akceptējams izdevums)
7.
Valērijs Praude. Mārketings: mācību grāmata. 3. izdevums. 2011. (akceptējams izdevums)
8.
Reņģe V. Mūsdienu organizāciju psiholoģija. Rīga: Zvaigzne ABC, 2007. (akceptējams izdevums)
9.
Templers R. Menedžmenta likumi. Rīga, Zvaigzne ABC, 2007. (akceptējams izdevums)
10.
Veide M. Reklāmas psiholoģija. Rīga: Jumava, 2006. (akceptējams izdevums)
11.
Ārvalstu studentiem/For international students:
12.
Celia Burton and Norma Michael. A practical guide to project management : how to make it work in your organisation. Kogan Page, 1992. (akceptējams izdevums)
13.
Mancini M. Access: Introduction to Travel and Tourism. Chapter 10. Making Connections: How to Marcet, Sell to, and serve the Traveling Public. Delmar: Cengage Learning, 2013.
Additional Reading
1.
Komerclikums
2.
McIntosh R, Goeldner C. Ritchie B. Tourism: Principles, Practices, Philosophies. Chapter 8. Attractions, Recreation, Entertainment, and Other. New York a.o. : Wiley& Sons, 2012.
3.
Reņģe V. Sociālā psiholoģija. 9.nodaļa „Cilvēku uzvedība grupās”. Rīga: Zvaigzne ABC, 2002.
4.
Cuenca Cabeza M. (coord.) Aproximación multidisciplinar a los Estudios de Ocio. Marketing de Organizaciones de ocio. Universidad de Deusto: Deustuko Unibertsitatea, Servicio de Publicaciones, 2006.
5.
Džeimss P.Luiss. Projektu vadīšanas pamati. 4.nodaļa „Struktūrplāna izmantošana planošanā”. Rīga: izdevniecība PUSE PLUS, 1997.
6.
Forands I. Projekta menedžments. 1.nodaļa „Menedžments”, 6.nodaļa „Kontrole”, 8.nodaļa „Vadības organizatoriskās apakšsistēmas”, 15.nodaļa „Riska vadība”. Rīga: Latvijas Izglītības fonds, 2006.
7.
Ārvalstu studentiem/For international students:
8.
McIntosh R, Goeldner C. Ritchie B. Tourism: Principles, Practices, Philosophies. Chapter 8. Attractions, Recreation, Entertainment, and Other. New York a.o. : Wiley& Sons, 2012.
9.
Commercial law
Other Information Sources
1.
Tūrisma likums
2.
Sabiedrības veselības pamatnostādnes 2021.–2027. gadam. [tiešsaiste] [skatīts 2024.gada 18.februārī]
3.
Ārvalstu studentiem/For international students:
4.
Tourism Law