Veidlapa Nr. M-3 (8)
Study Course Description
Corporate and Global Strategy
Course Code
KSK_133
Branch of Science
Media and communications
ECTS
3.00
Target Audience
Communication Science
LQF
Level 7
Study Type And Form
Full-Time
Study Course Implementer
Course Supervisor
Ivans Jānis Mihailovs
Structure Unit Manager
Ieva Puzo
Structural Unit
Faculty of Social Sciences
Contacts
Dzirciema street 16, Rīga, szf@rsu.lv
About Study Course
Objective
To develop understanding of the need for a strategic approach, to make an insight into management of strategic matters, planning and implementation of strategies.
Preliminary Knowledge
Basics of Communication.
Learning Outcomes
Knowledge
1.Students know and understand in depth the nature of global and corporate strategy, types, modern approaches and methods for the creation of a global and corporate strategy.
Skills
1.Observing theoretical considerations, students creatively and critically analyse corporate and global strategy, explain its meaning in the implementation of the event or operation of the company.
Competences
1.Students analyse, justify and develop a strategy for the selected company or event, certifying research abilities and understanding, including interdisciplinarily, about modern developments.
Assessment
Individual work
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Title
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% from total grade
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Grade
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|---|---|---|
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1.
Individual work |
-
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-
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Development of a strategy. In coordination with the university lecturer to select an organisation, company or event and to develop a global strategy for it, observing the considerations obtained during the course.
In order to evaluate the quality of the study course as a whole, the student must fill out the study course evaluation questionnaire on the Student Portal.
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Examination
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Title
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% from total grade
|
Grade
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|---|---|---|
|
1.
Examination |
-
|
-
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|
2.
Examination |
-
|
-
|
|
According to a 1 – 10-point grading scale:
20% – participation in classes
40% – development and presentation of a strategy
40% – written examination
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Study Course Theme Plan
FULL-TIME
Part 1
-
Lecture
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Modality
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Location
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Contact hours
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|---|---|---|
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On site
|
Auditorium
|
2
|
Topics
|
Diversity of organisations. Interaction between organisations and society.
|
-
Lecture
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Modality
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Location
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Contact hours
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|---|---|---|
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On site
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Auditorium
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2
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Topics
|
Management of organisations nowadays.
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-
Class/Seminar
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Modality
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Location
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Contact hours
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|---|---|---|
|
On site
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Auditorium
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2
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Topics
|
Organisation strategy nowadays. Overview of topical studies.
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-
Lecture
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Modality
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Location
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Contact hours
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|---|---|---|
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On site
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Auditorium
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2
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Topics
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Strategic planning process.
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-
Class/Seminar
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Modality
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Location
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Contact hours
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|---|---|---|
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On site
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Auditorium
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2
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Topics
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Interaction between theoretical considerations and practice. Case analysis.
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-
Lecture
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Modality
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Location
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Contact hours
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|---|---|---|
|
On site
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Auditorium
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2
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Topics
|
Analysis of corporate and global strategies.
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-
Lecture
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Modality
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Location
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Contact hours
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|---|---|---|
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On site
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Auditorium
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2
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Topics
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Introduction of strategies in a virtual and real environment.
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-
Lecture
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Modality
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Location
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Contact hours
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|---|---|---|
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On site
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Auditorium
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2
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Topics
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Measurement of success.
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-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Development of a strategy for a selected event or company.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Development of a strategy for a selected event or company.
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Total ECTS (Creditpoints):
3.00
Contact hours:
20 Academic Hours
Final Examination:
Exam (Written)
Bibliography
Required Reading
1.
New Media and New Public Governance: The Strategic Communication Approach (Ed. Petersons, A., Matkeviciene, R.), Trnava, 153 p.
2.
Hatch, M., J. (2006). Organization Theory: Modern, symbolic, and postmodern perspectives." 2nd Ed. Oxford University Press
3.
Rumelt, R. (2011) Good strategy Bad Strategy: The Difference and Why It Matters. Currency, 336 p.
4.
Molleda, J., C. (2019). Global and Multicultural Public Relations. John Wiley & Sons. 280 p.
5.
Simerson, K.,B. (2011). Strategic Planning: A Practical Guide to Strategy Formulation and Execution. Praeger, 282 p.
6.
Frankenheimer, J. (2018). Strategic Communication. Routledge. 174 p.
7.
Farwell, J. (2017). Persuasion and Power. The art of Strategic Communication. Georgetown University Press. 306. p.
Additional Reading
1.
Hatch, M., J. (2006). Organization Theory: Modern, symbolic, and postmodern perspectives." 2nd Ed. Oxford University Press
2.
Drucker. P. (2009). Management Challenges for the 21 st Century. Harper Collins. 224 p.
3.
Ristino, R.,J. (2013). Integrated Strategic Communication: Influencing and Changing Public Opinion and Behavior. Create Space Independent Publishing Platform, 188 p.
4.
El-Sherbini, M. (2019). RDA: Strategies for Implementation. Facet Publishing. 464 p
5.
Olivant, S. (2016). Keeping Shtum and Other Communication Strategies: A disruptive look at public relations, reputation and crisis management that redefines communication strategy. CreateSpace Independent Publishing Platform. 474 p.