Veidlapa Nr. M-3 (8)
Study Course Description
Social Communication
Course Code
LUSDK_111
Branch of Science
Communication Theory; Media and communications
ECTS
3.00
Target Audience
Medical Services
LQF
Level 6
Study Type And Form
Full-Time; Part-Time
Study Course Implementer
Course Supervisor
Ārija Baltiņa
Structure Unit Manager
Liāna Deklava
Structural Unit
Department of Rehabilitation
Contacts
Riga, 26a Anniņmuižas boulevard, socdk@rsu.lv, +371 67061575
About Study Course
Objective
To provide an understanding of the social communication role and importance in the global social space as well as practical and theoretical analysis of the different social communication models in Latvia.
Preliminary Knowledge
None
Learning Outcomes
Knowledge
1.Students have knowledge of communication theories, social communication purposes, modeling, organizational and ethical principles. Have knowledge of methods and technologies to be used social communication.
Skills
1.Students are able to work in a team or group, to assess the results of their work, motivate different groups of society to build social campaigns and forums using a variety of technologies. Students have the ability to develop and criticize new ideas, to listen, watch and read with a creative attitude, and be able to creatively structure their work.
Competences
1.Students will be able to manage a team or working group, analyze, systematize and integrate the information obtained, capable of creative and innovative change to push the idea to develop it, as well as to build and maintain a positive atmosphere in the group.
Assessment
Individual work
|
Title
|
% from total grade
|
Grade
|
|---|---|---|
|
1.
Individual work |
-
|
-
|
|
independent work, project development of a social campaign
|
||
Examination
|
Title
|
% from total grade
|
Grade
|
|---|---|---|
|
1.
Examination |
-
|
-
|
|
Project drafting of a social campaign; independent works; exam.
|
||
Study Course Theme Plan
FULL-TIME
Part 1
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Introduction to communication theories
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Principles of social communication and goal-making.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Organizational principle of social communication.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Organizational principle of social communication.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Organizational principle of social communication.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Organizational principle of social communication.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Methods and technologies used in a social communication.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Methods and technologies used in a social communication.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Methods and technologies used in a social communication.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Methods and technologies used in a social communication.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Social communication skills with different audiences.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Social communication skills with different audiences.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Social communication skills with different audiences.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Social communication skills with different audiences.
|
Total ECTS (Creditpoints):
3.00
Contact hours:
32 Academic Hours
Final Examination:
Exam
PART-TIME
Part 1
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Introduction to communication theories
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Principles of social communication and goal-making.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Organizational principle of social communication.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Organizational principle of social communication.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Organizational principle of social communication.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Organizational principle of social communication.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Methods and technologies used in a social communication.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Methods and technologies used in a social communication.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Methods and technologies used in a social communication.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Methods and technologies used in a social communication.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Social communication skills with different audiences.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Social communication skills with different audiences.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Social communication skills with different audiences.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Social communication skills with different audiences.
|
Total ECTS (Creditpoints):
3.00
Contact hours:
32 Academic Hours
Final Examination:
Exam
Bibliography
Required Reading
1.
Katlips Skots M., Sabiedriskās attiecības – Avots, 2002. (akceptējams izdevums)
2.
Herbsts Dīters, Sabiedriskās attiecības - Rīga: Zvaigzne ABC, 2006. (akceptējams izdevums)
3.
Filipss Deivids, Jangs Filips, Sabiedriskās attiecības tiešsaistē – Rīga: Lietišķās informācijas dienests, 2010. (akceptējams izdevums)
4.
Olivera Sandra, Sabiedrisko attiecību stratēģija - Rīga: Lietišķās informācijas dienests, 2009. (akceptējams izdevums)
5.
Inta Brikše, Komunikācija. Mēdiji – LU Akadēmiskais apgāds, 2016.
6.
Skaidrīte Lasmane, Komunikācijas ētika – LU Akadēmiskais apgāds 2012.
Additional Reading
1.
Gregorija Anne (red). Sabiedriskās attiecības praksē, Rīga: Lietišķās informācijas dienests 2007.
2.
Blythe Jim 100 Great PR Ideas: From leading companies around the world, England: Marshall Cavendish Book, 2009.
3.
Grīns Endijs, Radošas sabiedriskās attiecības, Rīga: Lietišķās informācijas dienests, 2008.