Veidlapa Nr. M-3 (8)
Study Course Description
Business: Turning Ideas into Business
Course Code
SZF_186
Branch of Science
Economics and Business
ECTS
9.00
Target Audience
Civil and Military Defense; Dentistry; Medical Services; Medical Technologies; Medicine; Midwifery; Nursing Science; Pharmacy; Public Health; Rehabilitation
LQF
All Levels
Study Type And Form
Full-Time
Study Course Implementer
Course Supervisor
Ieva Kalve
Structure Unit Manager
Ieva Puzo
Structural Unit
Faculty of Social Sciences
Contacts
Dzirciema Street 16, Riga, szf@rsu.lv
About Study Course
Objective
Provide up-to-date and workable business knowledge and skills, emphasizing innovation and entrepreneurial spirit. Four mandatory modules must be completed during the study course and, two of the four optional modules offered.
Preliminary Knowledge
Not necessary.
Learning Outcomes
Knowledge
1.Understanding how to become an entrepreneur, applying creative processes and tools, and using design thinking to develop business ideas
2.Knowledge of the value building process, market analysis methods and strategy development for choosing and developing a business model
3.Knowledge of necessary start-up activities, business financing opportunities, growth validation and scaling
4.Understanding project management principles and intellectual property protection in the business process
5.Knowledge of the nature and types of corruption, international and national corruption prevention frameworks, as well as methods for identifying and preventing corruption risks
6.Understanding the role of society, media and non-governmental organisations in detecting and reducing corruption by promoting an ethical business environment
Skills
1.Skills in identifying business opportunities and applying creativity tools to brainstorming and developing ideas
2.Skills in using design thinking techniques to solve problems and research user needs
3.Skills to develop a business plan, including targets, resources and economic analysis
4.Skills to conduct market research, analyse competitors and identify the needs of target customers
5.Ability to prepare and convincingly present (pitch) business ideas to different audiences
6.Skills to analyse economic data, create budgets and assess business risks
7.Skills in organising the start-up, including resource management and project management
8.Skills to identify and address corruption risks in organisations and to understand relevant legislative requirements
Competences
1.Readyness to lead creative processes and integrate innovation into business development
2.Competence to analyse complex situations and find structured solutions using design thinking
3.Readyness to build and manage interdisciplinary teams to achieve common business goals
4.Competence to manage business finances and resources through sound decision-making
5.Competence to act in accordance with ethical principles and to comply with national and international legislative requirements in the prevention of corruption
6.Competence to select and adapt appropriate business models according to changing environment and market requirements
7.Readyness to promote public participation in corruption reduction and to maintain confidence in business processes
Assessment
Individual work
|
Title
|
% from total grade
|
Grade
|
|---|---|---|
|
1.
Formative quiz for the acquisition of the module Business and Innovation |
-
|
-
|
|
At the end of each module, the student first takes the formative quiz to test and, if necessary, replenish knowledge or repetition of the module content. |
||
|
2.
Formative quiz for the acquisition of the module “Turning an idea into a business” |
-
|
-
|
|
At the end of each module, the student first takes the formative quiz to test and, if necessary, replenish knowledge or repetition of the module content |
||
|
3.
Formative quiz for the acquisition of the “Start-up” module |
-
|
-
|
|
At the end of each module, the student first takes the formative quiz to test and, if necessary, replenish knowledge or repetition of the module content |
||
|
4.
Formative quiz for the acquisition of the module “Prevention and reduction of corruption” |
-
|
-
|
|
At the end of each module, the student first takes the formative quiz to test and, if necessary, replenish knowledge or repetition of the module content |
||
|
5.
Formative quiz at the end of the first optional module |
-
|
-
|
|
At the end of each module, the student first takes the formative quiz to test and, if necessary, replenish knowledge or repetition of the module content. |
||
|
6.
Formative quiz at the end of the second optional module |
-
|
-
|
|
At the end of each module, the student first takes the formative quiz to test and, if necessary, replenish knowledge or repetition of the module content |
||
Examination
|
Title
|
% from total grade
|
Grade
|
|---|---|---|
|
1.
Final quiz of the Business and Innovation module |
20.00% from total grade
|
10 points
|
|
The student takes a multiple-choice summative quiz at the end of each module |
||
|
2.
Final quiz of “Turning an idea into a business” module |
20.00% from total grade
|
10 points
|
|
The student takes a multiple-choice summative quiz at the end of each module |
||
|
3.
Final quiz for the “Start-up” module |
20.00% from total grade
|
10 points
|
|
The student takes a multiple-choice summative quiz at the end of each module |
||
|
4.
Final quiz of the “Prevention and reduction of corruption” module |
16.00% from total grade
|
10 points
|
|
The student takes a multiple-choice summative quiz at the end of each module |
||
|
5.
Final quiz of the first optional module |
12.00% from total grade
|
10 points
|
|
The student takes a multiple-choice summative quiz at the end of each module |
||
|
6.
Final quiz of the second optional module |
12.00% from total grade
|
10 points
|
|
The student takes a multiple-choice summative quiz at the end of each module |
||
Study Course Theme Plan
FULL-TIME
Part 1
-
Unaided Work
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
Off site
|
E-Studies platform
|
36
|
Topics
|
Mandatory module “Business and Innovation”
Description
How to become an entrepreneur. Creative process and tools. Design thinking. How to turn ideas into business - a glimpse into the process. Development of a business plan. Communication and presentation (pitch). |
-
Test
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
Off site
|
E-Studies platform
|
6
|
Topics
|
Mandatory module “Business and Innovation”
Description
How to become an entrepreneur. Creative process and tools. Design thinking. How to turn ideas into business - a glimpse into the process. Development of a business plan. Communication and presentation (pitch). |
-
Unaided Work
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
Off site
|
E-Studies platform
|
36
|
Topics
|
Mandatory module “Turning an idea into a business”
Description
Value proposition. Market analysis. Strategy development. Business models. Economic and financial analysis. Risk analysis. |
-
Test
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
Off site
|
E-Studies platform
|
6
|
Topics
|
Mandatory module “Turning an idea into a business”
Description
Value proposition. Market analysis. Strategy development. Business models. Economic and financial analysis. Risk analysis. |
-
Unaided Work
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
Off site
|
E-Studies platform
|
36
|
Topics
|
Mandatory module “Launching a start-up”
Description
Steps to create a start-up. Business funding. Growth validation and scaleup. Project management. Intellectual property fundamentals. |
-
Test
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
Off site
|
E-Studies platform
|
6
|
Topics
|
Mandatory module “Launching a start-up”
Description
Steps to create a start-up. Business funding. Growth validation and scaleup. Project management. Intellectual property fundamentals. |
-
Unaided Work
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
Off site
|
E-Studies platform
|
36
|
Topics
|
Mandatory module "Prevention or mitigation of corruption risks"
Description
The nature and types of corruption. International and national anti-corruption frameworks. Identification and prevention of corruption risks in organizations. Investigation and punishment of corruption cases. Public involvement in reducing corruption. |
-
Test
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
Off site
|
E-Studies platform
|
6
|
Topics
|
Mandatory module "Prevention or mitigation of corruption risks"
Description
The nature and types of corruption. International and national anti-corruption frameworks. Identification and prevention of corruption risks in organizations. Investigation and punishment of corruption cases. Public involvement in reducing corruption. |
-
Unaided Work
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
Off site
|
E-Studies platform
|
36
|
Topics
|
Optional module 1: INNOVATION AND ENTREPRENEURSHIP IN HEALTHCARE
Description
OVERVIEW OF HEALTHCARE INNOVATION AND ENTREPRENEURSHIP. Innovations in medical devices, products, technologies, and treatments. Innovations in drug development. Artificial Intelligence, Augmented & Virtual Reality in healthcare. |
|
Optional module 2: IT AND DIGITALISATION BASICS FOR YOUNG ENTREPRENEURS
Description
OVERVIEW OF CURRENT IT AND DIGITALISATION TRENDS. Digital business models. SEO and Google Suite as basic tools in small business. What are front-end and back-end data (information). New tools (3D scanning, 3D printing, etc.). Big data and data-based decisions. Low-code and no-code tools for entrepreneurs. Different kinds of Artificial Intelligence (ChatGPT and similar tools). Different kinds of Extended Reality: Virtual, Augmented, and Mixed Reality. Basic info about the European Union Regulation "Single Market For Digital Services" and amending Directive "Digital Services Act”. |
-
Test
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
Off site
|
E-Studies platform
|
6
|
Topics
|
Optional module 1: INNOVATION AND ENTREPRENEURSHIP IN HEALTHCARE
Description
OVERVIEW OF HEALTHCARE INNOVATION AND ENTREPRENEURSHIP. Innovations in medical devices, products, technologies, and treatments. Innovations in drug development. Artificial Intelligence, Augmented & Virtual Reality in healthcare. |
|
Optional module 2: IT AND DIGITALISATION BASICS FOR YOUNG ENTREPRENEURS
Description
OVERVIEW OF CURRENT IT AND DIGITALISATION TRENDS. Digital business models. SEO and Google Suite as basic tools in small business. What are front-end and back-end data (information). New tools (3D scanning, 3D printing, etc.). Big data and data-based decisions. Low-code and no-code tools for entrepreneurs. Different kinds of Artificial Intelligence (ChatGPT and similar tools). Different kinds of Extended Reality: Virtual, Augmented, and Mixed Reality. Basic info about the European Union Regulation "Single Market For Digital Services" and amending Directive "Digital Services Act”. |
-
Unaided Work
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
Off site
|
E-Studies platform
|
36
|
Topics
|
Optional module 3: SOCIAL ENTREPRENEURSHIP AND SOCIAL INNOVATION
Description
CONTEXTUAL FRAMEWORK FOR SOCIAL ENTREPRENEURSHIP AND SOCIAL INNOVATION. Social Innovation – concept and the use cases. Social Entrepreneurship - concept and sustainable business development. Social Impact Assessment – concept, the reasons to evaluate impact and 5 steps of assessing impact. |
|
Optional module 4: Practical mentoring and business incubation
Description
Business ecosystem and support mechanisms. Business incubation process. Mentoring as a development tool. Practical application of mentoring methods. |
-
Test
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
Off site
|
E-Studies platform
|
6
|
Topics
|
Optional module 3: SOCIAL ENTREPRENEURSHIP AND SOCIAL INNOVATION
Description
CONTEXTUAL FRAMEWORK FOR SOCIAL ENTREPRENEURSHIP AND SOCIAL INNOVATION. Social Innovation – concept and the use cases. Social Entrepreneurship - concept and sustainable business development. Social Impact Assessment – concept, the reasons to evaluate impact and 5 steps of assessing impact. |
|
Optional module 4: Practical mentoring and business incubation
Description
Business ecosystem and support mechanisms. Business incubation process. Mentoring as a development tool. Practical application of mentoring methods. |
Total ECTS (Creditpoints):
9.00
Contact hours:
0 Academic Hours
Final Examination:
Exam
Bibliography
Required Reading
1.
Molakal, G. 2022. The Foundation Pillars of Successful Entrepreneurship: Focus and Tenacity. Independently publishedSuitable for English stream
2.
Ščeulovs, D., Plēgmans, N. 2022. Atspēriena punkts veiksmīgai uzņēmējdarbībai. Rīga: RTU izdevniecība
3.
Skadiņa, H., Zvirgzdiņa, R. 2024. Pārrobežu biznesa modeļa vadība. Rīga: Biznesa augstskola Turība
4.
Schoenmaker, D., Schramade, W. 2019. Principles of Sustainable Finance. Oxford University PressSuitable for English stream
5.
Bader, M.A., Suzeroglu-Melchiors, S. 2023. Intellectual Property Management for Start-ups. Enhancing Value and Leveraging the Potential. Springer ChamSuitable for English stream
6.
KNAB. 2022. Kā atpazīt korupciju. Praktisks informatīvais materiāls ar piemēriem un pazīmēm, kas var liecināt par korupciju.
Additional Reading
1.
Osterwalder, A., Pigneur, et.al 2014. Value Proposition Design: How to Create Products and Services Customers Want.Suitable for English stream
2.
Kalve, I., 2005. Apseglot pārmaiņu vējus. Stratēģiskā un pārmaiņu vadība. Rīga: Biznesa augstskola Turība
3.
Džounss, R., 2008. Projektu vadības pamati: praktisks ceļvedis projektu vadībā un izpildē. Rīga: Lietišķās informācijas dienests
4.
Thompson C., Hopkin P. 2021. Fundamentals of Risk Management: Understanding, Evaluating and Implementing Effective Enterprise RiskManagement. Kogan PageSuitable for English stream
5.
Anticorruption in Transition. A Contribution to the Policy Debate. Washington, D.C.: The World Bank, 2000Suitable for English stream
6.
Conflict of Interest in Medical Research, Education, and Practice by Institute of Medicine. National Academies Press, 2009Suitable for English stream
7.
Kārkliņa, R., 2006. Korupcija postkomunisma valstīs. Rīga: Valters un Rapa
8.
KORUPCIJAS RISKI VESELĪBAS APRŪPĒ: RISKU MAZINĀŠANAS UN NOVĒRŠANAS IESPĒJAS UN RĪCĪBA
9.
Herzlinger, R.E. Innovating in healthcare creating breakthrough services, products, and business models. Hoboken, NJ: Wiley, 2023.Suitable for English stream
10.
European Innovation Council. 2021. Finance your social innovation. Funding toolkit for early-stage social innovatorsSuitable for English stream
11.
Regulation (EU) 2022/2065 on a Single Market For Digital Services and amending Directive 2000/31/EC (Digital Services Act)Suitable for English stream
12.
European Commission. Social Economy Action PlanSuitable for English stream
Other Information Sources
1.
Ārstniecības likums
2.
Korupcijas novēršanas un apkarošanas biroja likums
3.
Par interešu konflikta novēršanu valsts amatpersonu darbībā
4.
Krimināllikums
5.
Law on Corruption Prevention and Combating BureauSuitable for English stream
6.
Medical Treatment LawSuitable for English stream
7.
On Prevention of Conflict of Interest in Activities of Public OfficialsSuitable for English stream
8.
Criminal LawSuitable for English stream
9.
KNAB informatīvie un metodiskie materiāli
10.
CPBP (KNAB) sources of information about corruption etc.Suitable for English stream
11.
Fraunhofer IIS. Data-driven business modelsSuitable for English stream
12.
McKinsey. Insights on Artificial IntelligenceSuitable for English stream