Veidlapa Nr. M-3 (8)
Study Course Description
Crisis Communication Management and Leadership
Course Code
SZF_215
Branch of Science
Other social sciences
ECTS
3.00
Target Audience
Communication Science; Information and Communication Science; Public Health; Social Welfare and Social Work
LQF
Level 7
Study Type And Form
Full-Time; Part-Time
Study Course Implementer
Course Supervisor
Lāsma Šķestere
Structure Unit Manager
Ieva Puzo
Structural Unit
Faculty of Social Sciences
Contacts
Kudliga Street 9C, Riga
About Study Course
Objective
The course aims to deepen students’ understanding of crisis communication management. The course provides practical experience in developing communication strategies, fosters critical thinking and problem-solving skills essential for effective crisis management and restoration of reputation.
Preliminary Knowledge
Knowledge of communication with target audiences, basic principles of crisis communication.
Learning Outcomes
Knowledge
1.Will be familiar with: • Theoretical models of crisis communication, their application; • Strategic Communication planning principles in crisis situations; • The importance of leadership in the communication process and decision-making, in times of crisis; • Understanding the role of media and society in times of crisis; • Basic principles of reputation management and long-term impact factors.
Skills
1.• Analysis of crisis situations and choice of communication solutions in the context of social work • Developing strategic communication plans tailored to a specific organisation and situation • Implementation of cooperation with media, society and internal audience segments • Effective management communication and decision-making in pressure situations • Identifying problem situations and developing constructive solutions
Competences
1.• Ability to manage communication processes in crisis situations within an organisation or the public sector • Ability to make responsible, data and experience-based decisions in communication management • Ability to critically evaluate the effectiveness of the communication strategy and the necessary improvements • Ability to represent an organization in a public space with compelling and reliable communication • Ability to lead an interdisciplinary team and coordinate communication across different channels
Assessment
Individual work
|
Title
|
% from total grade
|
Grade
|
|---|---|---|
|
1.
Preparation for the final examination; study of literature |
-
|
-
|
Examination
|
Title
|
% from total grade
|
Grade
|
|---|---|---|
|
1.
Written exam |
-
|
10 points
|
|
Use of knowledge gained from lectures and seminars in practical lessons, conducting case studies, finding out the most up-to-date research in crisis communication, forming crisis communication strategies. |
||
Study Course Theme Plan
FULL-TIME
Part 1
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Crisis communication management
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Leadership in crisis communication
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Case analysis
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Strategic crisis communication planning
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Stakeholder analysis
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Media relations, media work
|
Total ECTS (Creditpoints):
3.00
Contact hours:
24 Academic Hours
Final Examination:
Exam
PART-TIME
Part 1
Total ECTS (Creditpoints):
3.00
Contact hours:
24 Academic Hours
Final Examination:
Exam
Bibliography
Required Reading
1.
Coombs, W. T. (2023). Ongoing Crisis Communication: Planning, Managing, and Responding. 6th ed. Sage Publications.Suitable for English stream
2.
Seeger, M. W., Sellnow, T. L., & Ulmer, R. R. (2023). Effective Crisis Communication: Moving From Crisis to Opportunity. SAGESuitable for English stream
3.
Heath RL., O’Hair H.D. (2015) Handbook of Risk and Crisis Communication.- Routledge; 1 ed.Suitable for English stream
4.
Fink S. (2013). Crisis communications : the definitive guide to managing the message. New York et al.: Mc Grw Hill Education (akceptējams izdevums)Suitable for English stream
5.
Fearn-Banks K. (2024). Crisis communications : a casebook approach / Kathleen Fearn-Banks. – 6th ed. – New York, London : Routledge Taylor & Francis group.Suitable for English stream
6.
Jindal, B., Schweizer, P., & Anderson, C. (2010). Leadership and Crisis. Regnery Publishing. (akceptējams izdevums)Suitable for English stream
Additional Reading
1.
The Handbook of Crisis Communication (2023) / edited by W. Timothy Coombs and Sherry J. HolladaySuitable for English stream
2.
Managing Crisis: Risk Management and Crisis Response PlanningSuitable for English stream
3.
OECD Risk Management: STRATEGIC CRISIS MANAGEMENT // Charles BaubionSuitable for English stream
4.
Crisis Management and CommunicationsSuitable for English stream
5.
ICM Annual Crisis ReportSuitable for English stream
Other Information Sources
1.
Lang S., Fewtrell L., Bartram J. Risk communicationSuitable for English stream
2.
Communicating Risk in Public Health Emergencies: A WHO Guideline for Emergency Risk Communication (ERC) policy and practice. -2018Suitable for English stream
3.
Communication for behavioural impact (COMBI): A toolkit for behavioural and social communication in outbreak response. -2012Suitable for English stream
4.
Communication for behavioural impact: field workbook: Field workbook for COMBI planning steps in outbreak response. – 2012Suitable for English stream