Veidlapa Nr. M-3 (8)
Study Course Description
Media Economy and Management
Course Code
KSK_158
Branch of Science
Communication Theory; Media and communications
ECTS
6.00
Target Audience
Communication Science
LQF
Level 7
Study Type And Form
Full-Time
Study Course Implementer
Course Supervisor
Anda Rožukalne
Structure Unit Manager
Ieva Puzo
Structural Unit
Faculty of Social Sciences
Contacts
Dzirciema street 16, Rīga, szf@rsu.lv
About Study Course
Objective
To provide understanding and the ability to critically evaluate theoretical approaches to media economy and media management and their manifestations in different media systems and media business segments. The course content offers an analysis of media business models and management models in interaction with the development of different types of media and evaluation of peculiarities of activity in the context of political and economic systems. The course includes solution models for current media economy situations and business dilemmas in operations of different media in Latvia and other EU countries.
Preliminary Knowledge
Course “Analysis of Communication Situations”.
Learning Outcomes
Knowledge
1.• about uniqueness of media economy; • about the dual media market; • about the evaluation of media systems; • about economy of different media segments; • on media management theories.
Skills
1.• to find a solution in media economy and management situations; • to evaluate media economy indicators; • to create creative media products taking into account consequences of media economy and management.
Competences
1.• to analyse challenges in media economy; • to conceive and create research in media economy and management.
Assessment
Individual work
|
Title
|
% from total grade
|
Grade
|
|---|---|---|
|
1.
Individual work |
-
|
-
|
|
• essay on visiting lectures;
• analysis of readings;
• creation of a media product.
|
||
Examination
|
Title
|
% from total grade
|
Grade
|
|---|---|---|
|
1.
Examination |
-
|
-
|
|
Creating an innovative media product. Presentation of innovative media format.
Assignment for students: using the information obtained in the course lectures, literature and seminars, to prepare a presentation and present it in a seminar (15 min each student) on the following issues:
1) Original media product idea application
2) Market factors
3) Business model
4) Content Concept
5) Target audience
6) Product portfolio development
7) Perspectives on implementation.
|
||
|
2.
Examination |
-
|
-
|
|
Analysis of literature on the course topics.
Choose one chapter from the literature file (we will write it down on the day of the lecture) and prepare a presentation on the following issues:
1. Author's main ideas, their evaluation, reasoning, conclusions.
2. Relation of the ideas mentioned by the author to the situation of Latvian / Baltic media economy, analysis of 2 - 3 examples in the context of theoretical view.
3. Submit a literature analysis of 1000 - 1500 words.
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|
3.
Examination |
-
|
-
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|
Essay on guest lecture
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||
|
4.
Examination |
-
|
-
|
|
• work with literature – 20%;
• lectures – 10%;
• creation of a media product – 30%;
• essays on readings – 40%.
|
||
Study Course Theme Plan
FULL-TIME
Part 1
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Public media management; change management.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Social media management. Influencer marketing.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
Off site
|
E-Studies platform
|
2
|
Topics
|
Creativity and innovations in media management. Editorial job.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Media economy. Media ownership. Trends of media consolidation and concentration. Emerging models of alternative media ownership. Mass media and elections.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Foundations of the media system. Media business models. Peculiarities of the Latvian media system.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Social media management. Influencer marketing.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Media economy. Media ownership. Trends of media consolidation and concentration. Emerging models of alternative media ownership. Mass media and elections.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Media economy. Media ownership. Trends of media consolidation and concentration. Emerging models of alternative media ownership. Mass media and elections.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Production and management of the content of an internet news portal.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Media economy. Media ownership. Trends of media consolidation and concentration. Emerging models of alternative media ownership. Mass media and elections.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Menagement of Electronic media.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Public media management; change management.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Media economy. Media ownership. Trends of media consolidation and concentration. Emerging models of alternative media ownership. Mass media and elections.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Media ecosystem, its development trends.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
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|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Publishing management. New media products' development.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Social media management. Influencer marketing.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Menagement of Electronic media.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Publishing management. New media products' development.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Public media management; change management.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Publishing management. New media products' development.
|
Total ECTS (Creditpoints):
6.00
Contact hours:
40 Academic Hours
Final Examination:
Exam (Written)
Bibliography
Required Reading
1.
Albarran, A. (1996) Media Economics. Ames: Iowa State University Press.
2.
Albarran, A.B. (2002) Media Economics. Understanding Markets, Industries and Concepts, 2nd ed. USA: Iowa State Press, A Blackwell Publishing Company.
3.
Albarran, A.B. (2010) The Media Economy. New York: Routledge.
4.
Rožukalne, A. (2013) Kam pieder Latvijas mediji? Rīga: Apgāds Zinātne.
5.
Badikian, B. (2004) The New Media Monopoly. Boston: Beacon Press
6.
Compaine, M. B., Gomery, D. (2000) Who Owns the Media?, London: Lawrence Erlbaum Associates, Inc.
7.
Croteau, D., Hoynes, W. (2006) The Business of Media: Corporate Media and the Public Interest. 2nd ed. London: SAGE Publications.
8.
Cushion, S., Lewis, J., Ramsay G.N., (2012) ‘The impact of interventionist regulation in reshaping news agendas: comparative analysis of public and commercially funded television’ Journalism 13: 831,
9.
Hallin, D.C. and P. Mancini (2004) Comparing Media Systems: Three Models of Media and Politics. Cambridge and New York: Cambridge University Press.
10.
McChesney R.W (2008) The Political Economy of Media. Enduring Issues, Emerging Dilemmas. New York: Monthly Review Press.
11.
Wardle, K. and Derakhshan, H. (2017) Information Disorder: Toward an indisciplinary framework for research and policy making. Council of Europe Reports DGI (2017)09. Iegūts no: https://rm.coe.int/information-disorder-report-version-august-2018/16808c9
12.
Ronkova, N. (2016) International Legal Framework for Media. (JPMNT) Journal of Process Management – New Technologies, 4 (2), 57 - 63.
13.
Psychogiopolou, E., Anagnostou, D., Smith, C.R., and Stolte, Y. (2017) The Freedom and Independence of Public Service Media in Europe: International Standards and Their Domestic Implementation. International Journal of Communication. 11, 1936–1955. Ie
14.
Messenger, A. (2014) A Practical Guide to Media Law. London: Pearson.
15.
Medoff, N. J. and Kaye, B. (2017) Electronic Media: Then, Now, and Later, 3rd ed. London: Routledge.
16.
Klimkiewicz, B. (2010) „Structural Media Pluralism“. International Journal of Communication. 4, 906-913.
17.
Karppinen, Kari. (2013) Rethinking Media Pluralism. New York: Fordham University Press.
18.
Johnston, J. And Wallace, A. (2017) Who is a Journalist? Changing legal definitions in a de-territorialised media space. Digital Journalism, 5 (7), 850 – 867.
Additional Reading
1.
Altschull J. H. (1990) From Milton to McLuhan: The Ideas Behind American Journalism, 1st ed., USA: Allyn & Bacon.
2.
Arnold S. de Beer, John C. Merrill (2008) Global Journalism: Topical Issues and Media Systems, 5th Ed. Pearson.
3.
Balcytiene, A. (2009) ‘Market-led reforms as incentives for media change, development and diversification in the Baltic States’ The International Communication Gazette , 71(1–2): 39–49.
4.
Committee of experts on new media (2011) ‘Draft Recommendation on a new notion of media’, Strasbourg, MC-NM010rev2.pdf, Pp.1-25.
5.
Erjavec, K. and M.Kovačič (2010) ‘Relations with the media: Who are the main actors in an advertorial production process in Slovenia?’ Journalism, 11(1) 91–109.
6.
Kruks, S. (2007) “Daugavpils masu mediju sistēma”/ System of Daugavpils Mass Media, Reinholde, I. (sast.) (2007). Daugavpils kā attīstības ceļvedis. Rīga: Zinātne, 86–99.
7.
Šulmane, I. (2011) Neatrastās identitātes? Latvijas dienas laikrakstu žurnālisti politikas, ekonomikas un kultūras laiku ietekmē. Rīga: LU SPPI. Iegūts no: https://www.szf.lu.lv/fileadmin/user_upload/szf_faili/Petnieciba/sppi/mediji/ilze-sulmane-neatra
8.
Rožukalne, A. (2013b) Editorial independence in the Latvian news media: Ownership interests and journalistic compromises. Media Transformations. 9, 80 -101.
Other Information Sources
1.
Ofcom. (2017) Access and Inclusion in 2016. Outcomes for consumers in vulnerable circumstances. Iegūts no: https://www.ofcom.org.uk/__data/assets/pdf_file/0030/98508/access-inclusion-report-2016.pdf
2.
Nissen, Ch. (2006) Public service media in the information society. Report. Council of Europe’s Group of Specialists on Public Service Broadcasting in the Information Society (MC-S-PSB). Strasbourg: Media Division, Directorate General of Human Rights
3.
Media Pluralism Monitor. (2018) Results. Iegūts no: http://cmpf.eui.eu/media-pluralism-monitor/mpm-2016-results/