Veidlapa Nr. M-3 (8)
Study Course Description
Communication of Behavioural Change
Course Code
KSK_274
Branch of Science
Library Science; Media and communications
ECTS
3.00
Target Audience
Communication Science; Health Management; Public Health; Social Welfare and Social Work; Sports Trainer
LQF
Level 6
Study Type And Form
Full-Time; Part-Time
Study Course Implementer
Course Supervisor
Vita Savicka
Structure Unit Manager
Ieva Puzo
Structural Unit
Faculty of Social Sciences
Contacts
Dzirciema street 16, Rīga, szf@rsu.lv
About Study Course
Objective
To develop understanding of social and health communication. To acquire knowledge about theories that describe the process of changing human behaviour.
Preliminary Knowledge
Principles and methods of public relations, ethics of public relations, communication theories.
Learning Outcomes
Knowledge
1.As a result of completing the study course, students are familiar with the concepts, definitions and basic principles of theory.
Skills
1.As a result of completing the study course, students are able to select social and health communication approaches and theories appropriate to the purpose of communication.
Competences
1.As a result of completing the study course, students are able to integrate theoretical knowledge in the development of communication strategies aimed at changing the behaviour of society and individuals.
Assessment
Individual work
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Title
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% from total grade
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Grade
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|---|---|---|
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1.
Individual work |
-
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-
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Essays using the references. The essay should summarise the main conclusions from the literature. They should be interpreted using specific examples or observations.
Campaign analysis.
In order to evaluate the quality of the study course as a whole, the student must fill out the study course evaluation questionnaire on the Student Portal.
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Examination
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Title
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% from total grade
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Grade
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|---|---|---|
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1.
Examination |
-
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-
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2.
Examination |
-
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-
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Ability to understand theory and integrate it into practical tasks – up to 7 points.
Ability to understand theory and integrate it into practical tasks, developing one’s own approach to developing a communication strategy – from 7 to 10 points.
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Study Course Theme Plan
FULL-TIME
Part 1
-
Class/Seminar
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Modality
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Location
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Contact hours
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|---|---|---|
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On site
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Auditorium
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2
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Topics
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Behavioral economics. Application of behavioral models in communication
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-
Class/Seminar
|
Modality
|
Location
|
Contact hours
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|---|---|---|
|
On site
|
Auditorium
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2
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Topics
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Mechanisms of action and behaviour models
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-
Class/Seminar
|
Modality
|
Location
|
Contact hours
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|---|---|---|
|
On site
|
Auditorium
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2
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Topics
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Mechanisms of action and behaviour models
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-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Behavioral economics. Application of behavioral models in communication
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Behavioral economics. Application of behavioral models in communication
|
-
Lecture
|
Modality
|
Location
|
Contact hours
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|---|---|---|
|
On site
|
Auditorium
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2
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Topics
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Theoretical basis of behavior change. Strategic communication, behaviorism and social cognitive theory. Community level theories. Interpersonal level theories.
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-
Lecture
|
Modality
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Location
|
Contact hours
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|---|---|---|
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On site
|
Auditorium
|
2
|
Topics
|
Mechanisms of action and behaviour models
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Mechanisms of action and behaviour models
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Behavioral economics. Application of behavioral models in communication
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Theoretical basis of behavior change. Strategic communication, behaviorism and social cognitive theory. Community level theories. Interpersonal level theories.
|
Total ECTS (Creditpoints):
3.00
Contact hours:
20 Academic Hours
Final Examination:
Exam (Written)
PART-TIME
Part 1
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Mechanisms of action and behaviour models
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Behavioral economics. Application of behavioral models in communication
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Behavioral economics. Application of behavioral models in communication
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Behavioral economics. Application of behavioral models in communication
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Theoretical basis of behavior change. Strategic communication, behaviorism and social cognitive theory. Community level theories. Interpersonal level theories.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Mechanisms of action and behaviour models
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Theoretical basis of behavior change. Strategic communication, behaviorism and social cognitive theory. Community level theories. Interpersonal level theories.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Mechanisms of action and behaviour models
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Behavioral economics. Application of behavioral models in communication
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Mechanisms of action and behaviour models
|
Total ECTS (Creditpoints):
3.00
Contact hours:
20 Academic Hours
Final Examination:
Exam (Written)
Bibliography
Required Reading
1.
Donavan, Rob and Nadine Henley. (2010). Principles and Practice of Social Marketing: An International Perspective. Cambridge University Press;
2.
Ewing T., Michael. (2010). Social Marketing. New York, Routledge
3.
Philip Kotler. (2002). Ned Roberto Nancy Lee. Social marketing: Improving the quality of life. SAGE Publication
4.
Renata Schiavo. (2013). Health communication: from theory to practice. San Francisco. Jossey-Bass
5.
Alan R., Andreasen. (2006). Social marketing in 21st century. London. SAGE Publication
6.
Golden, S. D., & Earp, J. A. L. (2012). Social Ecological Approaches to Individuals and Their Contexts: Twenty Years of Health Education & Behavior Health Promotion Interventions. Health Education and Behavior, 39(3), 364–372.
7.
Fischer-Kowalski, M. (2015). Social Ecology. International Encyclopedia of the Social & Behavioral Sciences: Second Edition, 254–262.
8.
Allegrante, J. P. (2015). Policy and Environmental Approaches in Health Promotion. Health Education & Behavior, 42(1_suppl), 5S–7S.
9.
Mārtinsone, K., & Sudraba, V. (2016). Veselības psiholoģija.
10.
Joseph, R. P., Daniel, C. L., Thind, H., & Benitez, T. J. (2016). Applying Psychological Theories to Promote Long-Term Maintenance of Health Behaviors. (Cld).
11.
Evans, W. D., & Mccormack, L. (2008). in Health Care : Communicating Evidence to Change Consumer Behavior. 781–792.
12.
Singaiah, G., & Laskar, S. R. (2015). Understanding of Social Marketing : A Conceptual Perspective. 16(2), 213–235.
13.
Mary, K. (1996). Bringing order to chaos : Communication and health. Communication studies, Vol.47 (3), p.229-242
14.
Lee, C., & Kam, J. A. (2015). Why Does Social Capital Matter in Health Communication Campaigns? Communication research, Vol.42 (4), p.459-481
Additional Reading
1.
Ruben, B. D. (2016). Communication Theory and Health Communication Practice : The More Things Change , the More They Stay the Same 1. 1–11.
2.
McGill, B., O’Hara, B. J., Bauman, A., Grunseit, A. C., & Phongsavan, P. (2019). Are Financial Incentives for Lifestyle Behavior Change Informed or Inspired by Behavioral Economics? A Mapping Review. American Journal of Health Promotion, 33(1), 131–1
3.
Golden, S. D., McLeroy, K. R., Green, L. W., Earp, J. A. L., & Lieberman, L. D. (2015). Upending the Social Ecological Model to Guide Health Promotion Efforts Toward Policy and Environmental Change. Health Education and Behavior, 42(7440), 8–14. http
4.
Mullainathan, S., & Thaler, R. H. (2015). Behavioral Economics. International Encyclopedia of the Social & Behavioral Sciences: Second Edition, 437–442.
5.
Dutta-Bergman, M. J. (2005). Theory and practice in health communication campaigns. Health Communication, 18(2)
6.
Leigh, A. (2015). How behavioural economics does and can shape public policy. Economic and Labour Relations Review, 26(2), 339–346.
7.
Noar, S. M., Grant Harrington, N., Van Stee, S. K., & Shemanski Aldrich, R. (2011). Tailored Health Communication to Change Lifestyle Behaviors. American Journal of Lifestyle Medicine, 5(2), 112–122.
8.
Walter, N., Ball-Rokeach, S. J., Xu, Y., & Broad, G. M. (2018). Communication Ecologies: Analyzing Adoption of False Beliefs in an Information-Rich Environment. Science Communication, 40(5), 650–668.
9.
Crawshaw, P. (2014). Changing Behaviours, Improving Outcomes? Governing Healthy Lifestyles Through Social Marketing. 9, 1127–1139.
10.
Prochaska, J. O. (2008). Decision Making in the Transtheoretical Model of Behavior Change. 845–849.
11.
Cickusic, V., & Salihbegovic, E. M. (n.d.). Health Communication. (5), 219–222.