Veidlapa Nr. M-3 (8)
Study Course Description
Semiotics
Course Code
KF_030
Branch of Science
Media and communications
ECTS
3.00
Target Audience
Communication Science
LQF
Level 7
Study Type And Form
Full-Time; Part-Time
Study Course Implementer
Course Supervisor
Sergejs Kruks
Structure Unit Manager
Ieva Puzo
Structural Unit
Faculty of Social Sciences
Contacts
Dzirciema street 16, Rīga, szf@rsu.lv
About Study Course
Objective
To teach the basic concepts of semiotics and the techniques of visual analysis.
Preliminary Knowledge
Introduction to communication theories.
Learning Outcomes
Knowledge
1.As a result of the course, students understand the essence of message formation and meaning, know the basic terms of semiotics and the main concepts of visual semiotics (Peirce, Bart, Eco).
Skills
1.As a result of the course, students are able to interpret visual messages (advertising and photography).
Competences
1.As a result of the course, students are able to judge the structure of media photography and advertising, as well as the contextualized actualization of meaning.
Assessment
Individual work
|
Title
|
% from total grade
|
Grade
|
|---|---|---|
|
1.
Individual work |
-
|
-
|
|
Literary studies and application of knowledge in the analysis of visual advertising or photographic messages.
|
||
Examination
|
Title
|
% from total grade
|
Grade
|
|---|---|---|
|
1.
Examination |
-
|
-
|
|
2.
Examination |
-
|
-
|
|
Individual work - a semiotic interpretation of a visual message.
|
||
Study Course Theme Plan
FULL-TIME
Part 1
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
The concept of semiotics. Visual perception.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Definitions of the mark. Peirce and Saussure sign model.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Definitions of the mark. Peirce and Saussure sign model.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Paradigm and syntagma. Code. Social, technical, representation codes.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Rhetorical figures. Plastic signs.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Denotation, connotation, myth.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Denotation, connotation, myth.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Methodology of analysis of visual advertising messages.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Interpretation of visual messages.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Interpretation of visual messages.
|
Total ECTS (Creditpoints):
3.00
Contact hours:
20 Academic Hours
Final Examination:
Exam (Written)
PART-TIME
Part 1
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
The concept of semiotics. Visual perception.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Definitions of the mark. Peirce and Saussure sign model.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Paradigm and syntagma. Code. Social, technical, representation codes.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Rhetorical figures. Plastic signs.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Denotation, connotation, myth.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Denotation, connotation, myth.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Methodology of analysis of visual advertising messages.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Interpretation of visual messages.
|
Total ECTS (Creditpoints):
3.00
Contact hours:
16 Academic Hours
Final Examination:
Exam (Written)
Bibliography
Required Reading
1.
Chandler, Daniel. (2017). Semiotics. The Basics. London: Routledge.
2.
Barthes, Roland. (1997). Image/Music/Text. Fontana Press. pp. 32-51.
4.
Kruks, Sergejs. (2011). Ārtelpas skulptūras semiotika, ekonomika un politika. Neputns. 21-45.lpp.
Additional Reading
1.
Floch, J.-M. (2000). Visual Identities. New York: Continuum.
2.
Kress, G., T. Van Leeuwen. (2006). Reading Images. London: Routledge.
3.
Kruks, S. (2012). “Semiozes izpratne latviešu avotos: Valodnieku un mākslas zinātnieku zīmes koncepciju kritika”, Letonica 23:52-66.
4.
Danesi, M. (2004). Messages, signs and meanings. Toronto: Canadian Scholars’ Press.
Other Information Sources
1.
Nöth, W. (1990). Handbook of Semiotics. Bloomington. In: Indiana University Press.