Veidlapa Nr. M-3 (8)
Study Course Description
Sustainable International Marketing
Course Code
SZF_306
Branch of Science
Economics and Business
ECTS
6.00
Target Audience
Business Management; Management Science; Marketing and Advertising
LQF
Level 7
Study Type And Form
Full-Time; Part-Time
Study Course Implementer
Course Supervisor
Santa Bormane
Structure Unit Manager
Ieva Puzo
Structural Unit
Faculty of Social Sciences
Contacts
Kuldigas Street 9C, Riga, szf@rsu.lv
About Study Course
Objective
To provide knowledge of the essence of sustainable international marketing, to justify its necessity in today’s international business, to demonstrate the specifics of international marketing environment, to teach how to analyse practical situations in the development and implementation of an international marketing strategy.
Preliminary Knowledge
Knowledge of economics (including mathematics and statistics), business management (including in marketing and intercultural business relations).
Learning Outcomes
Knowledge
1.After the completion of the course, students acquire knowledge and develop an understanding of the necessity and essence of sustainable international marketing, its environment, and methods of implementation in today’s international competitive environment.
Individual work and tests
Sustainable marketing risk assessment system (measures, evaluation, matrix)
2.Knowledge of the scope, opportunities and challenges of sustainable development, influencing factors.
Individual work and tests
Modelling of future scenarios - spotlight/problem or innovation/issue to be addressed
3.Critical understanding of the inclusion of sustainability issues in corporate social responsibility.
Individual work and tests
Sustainable marketing risk assessment system (identification, evaluation)
Skills
1.Students will be able to apply the theoretical knowledge acquired in practice: to study the international marketing environment, to use segmentation and positioning, to develop a strategy for entering foreign markets. Ability to apply marketing tools to achieve marketing goals.
Individual work and tests
Purchase decision-making model in product/service lifecycle context (objectives of sustainable marketing, characteristics, values, roles of purchasers - driving methodology, etc.)
2.Skills to use theory and methods independently to solve problems.
Individual work and tests
Sustainable marketing risk assessment system (measures, evaluation, matrix)
3.Skills to explain and discuss difficult issues in the scientific sector and practice in a reasoned manner.
Individual work and tests
Modelling of future scenarios - assumptions/probations/predicts/knowledge and skills/digital technologies
4.Ability to apply knowledge in different fields, to take responsibility.
Individual work and tests
Business simulation. Applied, Business learning game I (practical part) • Business simulation. Applied, Business learning game II (step 2) • Business simulation. Applied, Business learning game III (B)
5.After the completion of the course, students will be able to apply a systematic approach to dealing with marketing issues, to orientate themselves in today’s complex international business and international marketing environment, and to suggest appropriate analysis and tools to support marketing decision making in the context of sustainable international marketing.
Individual work and tests
Purchase decision-making model in product/service lifecycle context (objectives of sustainable marketing, characteristics, values, roles of purchasers - driving methodology, etc.)
Competences
1.Able to independently formulate and critically analyse complex scientific and professional problems, justify decisions and, if necessary, carry out further analysis.
Individual work and tests
Purchase decision-making model in product/service lifecycle context (objectives of sustainable marketing, characteristics, values, roles of purchasers - driving methodology, etc.)
2.Able to demonstrate understanding and ethical responsibility for the potential impact of professional activity on the economy, environment, society or governance.
Individual work and tests
Business simulation. Applied, Business learning game I (instruction) • Business simulation. Applied, Business learning game III (A) • Business simulation. Applied, Business learning game II (step 1)
Assessment
Individual work
|
Title
|
% from total grade
|
Grade
|
|---|---|---|
|
1.
Business simulation. Applied, Business learning game I (instruction) |
5.00% from total grade
|
Test
|
|
Teamwork, modeling a specific business situation, problem solving in a simulated business environment |
||
|
2.
Business simulation. Applied, Business learning game I (practical part) |
5.00% from total grade
|
Test
|
|
Teamwork, modeling a specific business situation, problem solving in a simulated business environment |
||
|
3.
Business simulation. Applied, Business learning game II (step 1) |
5.00% from total grade
|
Test
|
|
Teamwork, modeling a specific business situation, problem solving in a simulated business environment |
||
|
4.
Business simulation. Applied, Business learning game II (step 2) |
5.00% from total grade
|
Test
|
|
Teamwork, modeling a specific business situation, problem solving in a simulated business environment |
||
|
5.
Business simulation. Applied, Business learning game III (A) |
5.00% from total grade
|
Test
|
|
Teamwork, modeling a specific business situation, problem solving in a simulated business environment |
||
|
6.
Business simulation. Applied, Business learning game III (B) |
5.00% from total grade
|
Test
|
|
Teamwork, modeling a specific business situation, problem solving in a simulated business environment |
||
Examination
|
Title
|
% from total grade
|
Grade
|
|---|---|---|
|
1.
Modelling of future scenarios - spotlight/problem or innovation/issue to be addressed |
10.00% from total grade
|
10 points
|
|
Working in groups. Practical application of theoretical knowledge in practice in case-by-case analysis (problem formulation, solution development, evaluation of results) |
||
|
2.
Modelling of future scenarios - assumptions/probations/predicts/knowledge and skills/digital technologies |
10.00% from total grade
|
10 points
|
|
Working in groups. Practical application of theoretical knowledge in practice in case-by-case analysis (problem formulation, solution development, evaluation of results) |
||
|
3.
Sustainable marketing risk assessment system (identification, evaluation) |
10.00% from total grade
|
10 points
|
|
Working in groups with independent critical analysis |
||
|
4.
Sustainable marketing risk assessment system (measures, evaluation, matrix) |
10.00% from total grade
|
10 points
|
|
Working in groups with independent critical analysis |
||
|
5.
Purchase decision-making model in product/service lifecycle context (objectives of sustainable marketing, characteristics, values, roles of purchasers - driving methodology, etc.) |
30.00% from total grade
|
10 points
|
|
Individual work providing for in-depth analysis of a specific (optional) problem in the sector. |
||
Study Course Theme Plan
FULL-TIME
Part 1
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
The concept and objectives of sustainable development.
|
|
The problem of the concept of sustainable development
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Trends and challenges in interaction between environmental and governance aspects.
|
|
Trends and challenges in interaction between social and economic aspects.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Regulatory framework, development strategies, management documents. Quality standards.
Description
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Sustainability as a strategy. Corporate social governance.
|
|
Sustainable business.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Sustainable marketing concept.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Marketing complex in 21P frame.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Specific activities and tools for sustainable marketing. Marketing communication.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
The risks, causes and sources of sustainable marketing.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Methods for identifying, evaluating and analysing sustainable marketing risks.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Marketing research methods.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Practical application of marketing methods and techniques.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Factors influencing consumer behaviour, understanding and values.
|
|
The behaviour of buyers in the market and the decision-making process. Marketing goals.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Business simulation. Business learning game I.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Business simulation. Business learning game I.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Business simulation. Business learning game II
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Business simulation. Business learning game II
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Business simulation. Business learning game III
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Business simulation. Business learning game III
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Modelling of future scenarios - spotlight/problem or innovation/issue to be addressed
|
|
Modelling of future scenarios - assumptions/probations/predicts/knowledge and skills/digital technologies
|
-
Test
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Modelling of future scenarios - spotlight/problem or innovation/issue to be addressed
|
|
Modelling of future scenarios - assumptions/probations/predicts/knowledge and skills/digital technologies
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Practical presentation. Discussion.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Sustainable marketing risk assessment system (identification, evaluation)
|
|
Sustainable marketing risk assessment system (measures, evaluation, matrix)
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Practical presentation. Discussion.
|
-
Test
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Sustainable marketing risk assessment system (identification, evaluation)
|
|
Sustainable marketing risk assessment system (measures, evaluation, matrix)
|
-
Unaided Work
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Select information - (study results, scientific literature, secondary data, case analysis, etc.)
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Purchase decision-making model in product/service lifecycle context (objectives of sustainable marketing, characteristics, values, roles of purchasers - driving methodology, etc.)
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Purchase decision-making model in product/service lifecycle context (objectives of sustainable marketing, characteristics, values, roles of purchasers - driving methodology, etc.)
|
-
Test
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Purchase decision-making model in product/service lifecycle context (objectives of sustainable marketing, characteristics, values, roles of purchasers - driving methodology, etc.)
|
|
Exam
|
Total ECTS (Creditpoints):
6.00
Contact hours:
48 Academic Hours
Final Examination:
Exam (Written)
PART-TIME
Part 1
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
The concept and objectives of sustainable development.
|
|
The problem of the concept of sustainable development
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Trends and challenges in interaction between environmental and governance aspects.
|
|
Trends and challenges in interaction between social and economic aspects.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Regulatory framework, development strategies, management documents. Quality standards.
Description
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Sustainability as a strategy. Corporate social governance.
|
|
Sustainable business.
|
|
Sustainable marketing concept.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Practical presentation. Discussion.
|
|
Sustainable marketing risk assessment system (identification, evaluation)
|
|
Sustainable marketing risk assessment system (measures, evaluation, matrix)
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Purchase decision-making model in product/service lifecycle context (objectives of sustainable marketing, characteristics, values, roles of purchasers - driving methodology, etc.)
|
Total ECTS (Creditpoints):
6.00
Contact hours:
12 Academic Hours
Final Examination:
Exam (Written)
Bibliography
Required Reading
1.
Tiunčika, L., Bormane, S., & Sumilo, E. (2025). Driving factors for the transformation to sustainable entrepreneurship in small and medium production companies. In New Trends in Contemporary Economics, Business and Management : Selected Proceedings of the 15th International Scientific Conference “Business and Management 2025" (Vol. 3: III. BUSINESS TECHNOLOGIES AND SUSTAINABLE ENTREPRENEURSHIP, pp. 286-294). Vilnius Gediminas Technical University.Suitable for English stream
2.
Rozenšteina, D., & Bormane, S. (2024). SUSTAINABLE MARKETING: CHALLENGES AND OPPORTUNITIES IN CONTEXT OF CONSUMER BEHAVIOUR. In Annual 30th International Scientific Conference "Research for Rural Development 2024": Proceeding (Vol. 39, pp. 179-186). (RESEARCH FOR RURAL DEVELOPMENT; Vol. 39). Latvia University of Life Sciences and Technologies.Suitable for English stream
3.
Bormane, S., & Tiunčika, L. (2024). MEASUREMENT OF SUSTAINABLE ENTREPRENEURSHIP – BENEFITS IN A BREEZE: A REVIEW. In Annual 30th International Scientific Conference "Research for Rural Development 2024": Proceeding (Vol. 39, pp. 101-107). (RESEARCH FOR RURAL DEVELOPMENT; Vol. 39). Latvia University of Life Sciences and Technologies.Suitable for English stream
4.
Gurtina, P., & Bormane, S. (2024). Managing Social Responsibility for Health: Challenges in Using Digital Marketing for the Promotion of Paid Services of Healthcare Institutions. In M. Zipperling (Ed.), Eurasian Business and Economics Perspectives: Proceedings of the 41st Eurasia Business and Economics Society Conference (pp. 95-108). (Eurasian Studies in Business and Economics; Vol. 28). Springer.Suitable for English stream
5.
Gurtina, P., & Bormane, S. (2023). THE DIGITAL MARKETING AS A MARKETING COMMUNICATION TOOL FOR SUSTAINABLE PROMOTION OF PAID SERVICES OF HEALTHCARE INSTITUTIONS IN LATVIA. In A. Auziņa (Ed.), 24th International Scientific Conference "Economic Science for Rural Development": Proceedings (Vol. 57, pp. 528-535). (Economic Science for Rural Development; Vol. 57). Latvia University of Life Sciences and Technologies.Suitable for English stream
6.
Bormane, S., Sloka, B., & Skiltere, D. (2023). Sustainable consumption and waste management. In L. Malinovska (Ed.), 22nd International Scientific Conference "Engineering for Rural Development" : Proceedings (Vol. 22, pp. 937-942). (Engineering for Rural Development). Latvia University of Life Sciences and Technologies.Suitable for English stream
7.
Czinkota M. R., Ronkainen I.A., International Marketing. 11th edition, Cengage Learning, 2023, 604 pp.Suitable for English stream
8.
Bormane, S. (2021). The role of integrated marketing communication for sustainable development in food production. In A. Auzina (Ed.), 22nd International Scientific Conference "ECONOMIC SCIENCE FOR RURAL DEVELOPMENT 2021": Proceedings (Vol. 55, pp. 83-89). (ECONOMIC SCIENCE FOR RURAL DEVELOPMENT ; Vol. 55). Latvia University of Life Sciences and Technologies.Suitable for English stream
9.
Chandler, D. Sustainable Value Creation (2nd ed.). Taylor and Francis, 2020. 128 pp.Suitable for English stream
10.
The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader: The iconic articles by bestselling authors W. Chan Kim and Renée Mauborgne. 2017, 224 pp.Suitable for English stream
11.
Belz Fr.-M., Peattie K., Sustainability Marketing: A Global Perspective. 3rd edition, Wiley, 2025, 352 pp.Suitable for English stream
12.
Graham J., Cateora Ph., Gilly M., International Marketing. 19th edition, Business and Economics, 2023, 466 pp.Suitable for English stream
13.
Doole I., Lowe R., International Marketing Strategy. Analysis, development and implementation. 10th edition, Thomson Learning 2025, 480 pp.Suitable for English stream
14.
Kotler P., Keller K.L., Marketing Management. 16th edition. New Jersey: Prentice Hall, 2022. 657 pp.Suitable for English stream
15.
Martin D., Schouten J., Sustainable Marketing. Prentice Hall, 2011, 264 pp. (akceptējams izdevums)Suitable for English stream
16.
Albaum G., Duerr E., International Marketing and Export Management. 8th edition, Prentice Hall, 2016, 1024 pp.Suitable for English stream
17.
Hitchcock D., Willard M., The Business Guide to Sustainability: Practical Strategies and Tools for Organizations. 2nd edition, Routledge, 2015, 320 pp. (akceptējams izdevums)Suitable for English stream
18.
Epstain M.J., Making Sustainability Work: Best Practices in Managing & Measuring Corporate Social, Environmental and Economic Impacts (Business). 2nd edition. Berrett-Koehler Publishers, 2014, 288 pp. (akceptējams izdevums)Suitable for English stream
Additional Reading
1.
Bormane, S., & Urbane, M. (2023). The factors influencing legal and ethical digital marketing communication. In A. Auziņa (Ed.), 24th International Scientific Conference "Economic Science for Rural Development": Proceedings (Vol. 57, pp. 188-196). (Economic Science for Rural Development; Vol. 57). Latvia University of Life Sciences and Technologies.Suitable for English stream
2.
Bormane, S., & Urbane, M. (2022). THE USE OF INFLUENCER MARKETING SERVICES FOR UNFAIR COMMERCIAL PRACTICE IN THE EU AND LATVIA. In 23rd International Scientific Conference "Economic Science for Rural Development": Proceedings (Vol. 56, pp. 416-423). (Economic Science for Rural Development; Vol. 56). Latvia University of Life Sciences and Technologies.Suitable for English stream
3.
Koller T. (2017) When sustainability becomes a factor in valuation. McKinsey, March 2017. [Access online]Suitable for English stream
4.
Van Wassenhove L., Van Loon P. (2017) How Companies Can Assess Their Readiness for the Circular Economy. Insead Knowlege, August 17, 2017. [Access online]Suitable for English stream
5.
Adele K. Sweetwood. (2016) 4 Roles Every Marketing Organization Needs Now. Harvard Business Review, October 2016. [Access online]Suitable for English stream
6.
Porter, M. & Kramer, M. (2011) Creating Shared Value. Harvard Business Review, January 2011. [Access online]Suitable for English stream
7.
Wayne Visser. The age of responsibility. CSR 2.0 and the new DNA of Buisness. 2011. Chichester, West Sussex, UK: John Wiley & Sons Ltd.Suitable for English stream