Veidlapa Nr. M-3 (8)
Study Course Description
Product and Service Development and Management
Course Code
SZF_163
Branch of Science
Economics and Business
ECTS
6.00
Target Audience
Business Management; Management Science
LQF
Level 7
Study Type And Form
Full-Time
Study Course Implementer
Course Supervisor
Romāns Putāns
Structure Unit Manager
Ieva Puzo
Structural Unit
Faculty of Social Sciences
Contacts
Dzirciema street 16, Rīga, szf@rsu.lv
About Study Course
Objective
The goal of this course is for students acquire knowledge and skills in order to manage and innovate in product development, align products with evolving market needs, identify business opportunities using various discovery techniques, and strategically plan the entire development process from conception to market readiness.
Preliminary Knowledge
Students should have general business awareness, experience working in teams, basic analytical skills, and familiarity with market research concepts.
Learning Outcomes
Knowledge
1.Justify the key product management concepts, strategies, and innovative approaches in product and service innovation.
2.Describe companies through frameworks like the Business Model Canvas, Value Proposition Canvas, and Jobs To Be Done (JTBD).
3.Explain how to align products and services with evolving market needs to ensure relevance in a dynamic business environment.
Individual work and tests
Group Work 2
4.Identify prioritization frameworks (such as MoSCoW, RICE, and Kano) and know how to apply them when developing product features.
Individual work and tests
Individual Work 2
Skills
1.Apply discovery techniques to explore business opportunities and translate them into product requirements.
Individual work and tests
Group Work 3
2.Use frameworks like the Business Model Canvas and Value Proposition Canvas to build customer-centric products.
Individual work and tests
Group Work 1 • Individual Work 1
3.Plan product development strategies, including gathering requirements, prioritizing features, and creating roadmaps.
Individual work and tests
Group Work 2
4.Work collaboratively to develop and communicate product ideas through effective group interactions.
Individual work and tests
Attendance and participation in class exercises
Competences
1.Lead and manage key phases of product development, from concept to strategic planning.
Individual work and tests
Group Work 3
2.Resolve complex product management challenges using both qualitative and quantitative techniques.
3.Work effectively in groups to develop product strategies that align with both customer needs and business goals.
Individual work and tests
Group Work 3 • Attendance and participation in class exercises
4.Anticipate and mitigate risks across the product development lifecycle to ensure resilience in planning.
Assessment
Individual work
|
Title
|
% from total grade
|
Grade
|
|---|---|---|
|
1.
Group Work 1 |
10.00% from total grade
|
10 points
|
|
Business Model Canvas and Value Proposition Canvas presentation (based on the company that each team chooses for the entire course) |
||
|
2.
Individual Work 1 |
10.00% from total grade
|
10 points
|
|
Guest company analysis (to map out Business Model Canvas and Value Proposition Canvas based on individually assigned company) |
||
|
3.
Group Work 2 |
10.00% from total grade
|
10 points
|
|
KPI tree mapping (to outline key metrics for evaluating product or company success) |
||
|
4.
Individual Work 2 |
10.00% from total grade
|
10 points
|
|
Prioritization framework application (to organize features in a spreadsheet based on one of the four assigned models) |
||
|
5.
Group Work 3 |
30.00% from total grade
|
10 points
|
|
Final pitch presentation (to introduce a solution based on the discovered needs of customers) |
||
Examination
|
Title
|
% from total grade
|
Grade
|
|---|---|---|
|
1.
Attendance and participation in class exercises |
30.00% from total grade
|
10 points
|
|
The course is interactive and students will be evaluated by attendance and level of involvement in the class sessions. |
||
Study Course Theme Plan
FULL-TIME
Part 1
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Foundations of product development
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Foundations of product development
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Business model development
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Business model development
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Market research and insights
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Market research and insights
|
-
Unaided Work
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
Off site
|
-
|
0
|
Topics
|
Group Work 1: Business Model Canvas and Value Proposition Canvas presentation
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
Off site
|
-
|
2
|
Topics
|
Video Lectures
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
Off site
|
-
|
2
|
Topics
|
Video Lectures
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Validating product market alignment
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Validating product market alignment
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Ideation & pivoting
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Ideation & pivoting
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Advanced understanding of user needs
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Advanced understanding of user needs
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Advanced understanding of user needs
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Advanced understanding of user needs
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Guest company exploration and analysis
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Guest company exploration and analysis
|
-
Unaided Work
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
Off site
|
-
|
0
|
Topics
|
Individual Work 1: Guest company analysis
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Measuring product success
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Measuring product success
|
-
Unaided Work
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
Off site
|
-
|
0
|
Topics
|
Group Work 2: KPI tree mapping
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Gathering and defining product requirements
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Gathering and defining product requirements
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Setting priorities and creating a roadmap
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Setting priorities and creating a roadmap
|
-
Unaided Work
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
Off site
|
-
|
0
|
Topics
|
Individual Work 2: Prioritization framework application
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Storytelling techniques for gaining buy-in
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Storytelling techniques for gaining buy-in
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
Off site
|
-
|
2
|
Topics
|
Consultations
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
Off site
|
-
|
2
|
Topics
|
Consultations
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
Off site
|
-
|
2
|
Topics
|
Consultations
|
-
Unaided Work
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
Off site
|
-
|
0
|
Topics
|
Group Work 3: Final pitch presentation
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
Off site
|
-
|
2
|
Topics
|
Final Presentation Peer Review
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
Off site
|
-
|
2
|
Topics
|
Final Presentation Peer Review
|
Total ECTS (Creditpoints):
6.00
Contact hours:
62 Academic Hours
Final Examination:
Exam
Bibliography
Required Reading
1.
Osterwalder, Alexander, and Pigneur, Yves (2010). Business Model Generation. John Wiley & Sons, Inc. (akceptējams izdevums)Suitable for English stream
2.
Blank, Steve, and Mullaney, Kathleen (2022). How to Build a Startup. UdacitySuitable for English stream
3.
Osterwalder, Alexander, and Yves Pigneur (2015). Value Proposition Design. John Wiley & Sons, Inc.Suitable for English stream
4.
Ulwick, Anthony. (2017) Whitepaper: What is Outcome-Driven Innovation® (ODI)? Strategyn.Suitable for English stream
Additional Reading
1.
Ries, E. (2017). The Startup Way. Crown Currency.Suitable for English stream
2.
Perri, M. (2018). Escaping the build trap. O'Reilly Media.Suitable for English stream
Other Information Sources
1.
Strategyzer.Suitable for English stream