Professional English

Students do individual and pair work: they deliver presentations, perform written tasks, design questionnaires, draw up questions for a press conference, write reports, work with monolingual dictionaries (definitions/explanations of the terms). Students are obliged to fill in the course evaluation questionnaire at the end of the course.

Each student to their own choice selects one of the suggested themes, individually makes crisis case analyses and delivers a presentation according to all power point presentation requirements. Information is provided on the background of the crisis: 1. The crisis 2. Negative fallout 3. Going public 4. Internal audiences 5. Rebuilding public confidence At the end of the presentation a speech is delivered that • explains the actions the company has already taken and is going to take • makes a conclusion in which you justify your actions. In order to • minimize the damage caused by the crisis • preserve and protect the reputation and credibility of the company. • rebuild public confidence in a company. Company report is submitted taking into consideration all company report writing guidelines. Each student presentation evaluation is made by their group mates based on worked out criteria.

Active participation in classes; timely submitted written tasks of high quality; presentations made in accordance with the topics covered during the course; successfully written vocabulary tests. At the end of the course: the examination consisting of a written part and a presentation. The written part of the examination assesses the knowledge of terminology and its practical use, comprehension of a general text and specific information and the use of the written language. In presentation, students demonstrate their speaking skills and general understanding: prepared monologue (summarising information, expressing opinion), and dialogue (asking/answering questions). Total grade consists of: Compulsory tests – 1. motivational speech, 2. company SWOT analysis, 3. report on innovative product/service or management process, 4. the concept of high/low context cultures, 5. research on leadership skills and Emotional Intelligence and data presentation, 6. Harvard Business Review article summary, 7. report on customer satisfaction, 8. crisis communication conference simulation, 9. Business Ethics/Corporate social responsibility presentation, 10. company message on CSR for the internet home page – 50%. Other tests (classroom activities: role plays, business case analyses, academic writing) – 20%. Final Project (crisis case study analysis, presentation and written company report submission) – 30%.