Veidlapa Nr. M-3 (8)
Study Course Description
Analysis of Communication Situations
Course Code
KSK_126
Branch of Science
Media and communications
ECTS
6.00
Target Audience
Communication Science
LQF
Level 7
Study Type And Form
Full-Time
Study Course Implementer
Course Supervisor
Līga Ozoliņa
Structure Unit Manager
Ieva Puzo
Structural Unit
Faculty of Social Sciences
Contacts
Dzirciema street 16, Rīga, szf@rsu.lv
About Study Course
Objective
To familiarise with basic theoretical elements of communication, models and methods of practical analysis of communication, using examples of individual actual communication situations, as well as to provide elementary skills in the analysis of communication situations. The main task is to mobilise and reinforce preliminary knowledge of students in communication theories and research updating it in the context of applied communication study challenges and solutions and academic research.
Preliminary Knowledge
General understanding of communication processes, participants, channels and messages (at the level of Bachelor's study programme).
Learning Outcomes
Knowledge
1.After mastering the course students understand in detail different approaches to communication research and analysis, identifying communication structure, latest problems, place in the life of society and in culture.
Skills
1.After mastering the course students analyse and critically evaluate different types of communication situations, explain their ideas and the insights obtained from the analysis of situations using terminology learned during communication studies.
Competences
1.After mastering the course students shape and analyse communication situations of different types and levels.
Assessment
Individual work
|
Title
|
% from total grade
|
Grade
|
|---|---|---|
|
1.
Individual work |
-
|
-
|
|
Studies of literature, practical tasks, diploma paper – report.
|
||
Examination
|
Title
|
% from total grade
|
Grade
|
|---|---|---|
|
1.
Examination |
-
|
-
|
|
Report, examination, 3 analysis tasks, attendance of lectures and seminars and quality of answers.
|
||
Study Course Theme Plan
FULL-TIME
Part 1
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Communication theories and basics of communication analysis.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Media audience studies.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Semiotics. Modality and codes. Analysis of an advertising message.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Agenda research in mass media communication research.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Media audience studies.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Introduction. What is communication? Communication elements and models.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Political communication. Discourse analysis.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Media policy and (self)regulation in Latvia - status quo and emerging regulation.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Media literacy.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Computer room
|
2
|
Topics
|
Media quantitative analysis.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Analysis of a communication situation. Presentations and discussion of final project.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Masses and Mass Communication. News fatigue, misinformation.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Masses and Mass Communication. News fatigue, misinformation.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Media effects in communication.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Introduction. What is communication? Communication elements and models.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Communication theories and basics of communication analysis.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Media policy and (self)regulation in Latvia - status quo and emerging regulation.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Computer room
|
2
|
Topics
|
Media quantitative analysis.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Political communication. Discourse analysis.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Analysis of a communication situation. Presentations and discussion of final project.
|
Total ECTS (Creditpoints):
6.00
Contact hours:
40 Academic Hours
Final Examination:
Exam (Written)
Bibliography
Required Reading
1.
McQuail, D. (2010). McQuail’s Mass Communication Theory. Los Angeles, California (USA) ;London: Sage Publications, p. 621.
2.
Hanson, R. E. (2019). Mass Communication: living in a media world. Los Angeles: SAGE Publications, p. 493.
3.
Hallin, D.C. and Mancini, P. (2004). Comparing media systems: Three models of media and politics, Cambridge, Cambridge University Press.
4.
Dobek-Ostrowska, B., Glowacki, M. (eds.). (2015). Democracy and media in Central and Eastern Europe 25 years on. Frankfurt am Main; New York: Peter Lang Edition.
5.
Chilton, P. Lakoff, G. Foreign Policy by Metaphor. In: Language and Peace. ed.by Schaeffner, C., Wenden, A.L. – London, NY: Routledge, 1995/ 2004., pp.37 – 60.
6.
Booth.T.A. Organisational Communication; A Case Study
7.
Daniel M. Shea. (1999). All Scandal Politics Is Local Ethical Lapses, the Media and Congressional Elections. Harvard International Journal of Press/Politics 4, no. 2. 45-62.
8.
Haidar, J. & Rodriguez L. (1995/ 2004). Power and Ideology in Different Discursive Practices. In: Language and Peace. ed.by Schaeffner, C., Wenden, A.L. – London, NY: Routledge, pp.119 – 135.
9.
Ijabs, I. un S. Kruks (2008) Saeima, vārdi un demokrātija. Rīga: Sorosa Fonds – Latvija.
10.
Drotner K. Differenc, K. ((2000). Difference and Diversity: trends in young Dane’s media uses. Media, Culture & Society 22, no. 2: 149-166.
11.
Mats Ekström. ((2002). Sweden Epistemologies of TV journalism :A theoretical framework. Journalism 3, no. 3: 259-282.
12.
McNamara, C. Basics in Internal Organizational Communications.
13.
Saussure, F. de (1918) Course in General Linguistics - Курс общей лингвистики. (II nodaļas 4., 5., 6 daļas).
14.
Silvio R. Waisbord Academy for Educational Development, Scandals, Media, and Citizenship in Contemporary Argentina
15.
van Dijk, T.S. Discourse Anlysis as Ideology Analysis. In: Language and Peace. ed.by Schaeffner, C., Wenden, A.L. – London, NY: Routledge, 1995/ 2004. , pp.17 – 36.
16.
Vitgenšteins, L. Filosofiskie pētījumi. – Rīga: Minerva, 1997. 11.- 21.lpp.
17.
Vološinovs, V. (1929) Марксизм и философия языка – Marxism and philosophy of language. (I un II daļas)
18.
Baldwin-Philippi, J., The technological performance of populism. New Media & Society,2019., 21(2), pp.376-397.
19.
De Cleen, B., Glynos, J. and Mondon, A., 2018. Critical research on populism: Nine rules of engagement. Organization, 25(5), pp.649-661.
20.
Ernst, N., Blassnig, S., Engesser, S., Büchel, F. and Esser, F., Populists prefer social media over talk shows: An analysis of populist messages and stylistic elements across six countries. Social Media+ Society,2019 5(1), p.1-14
21.
Danesi, M. Semiotics of the Mass Media. In International Handbook of Semiotics Springer, Dordrecht, 2015 pp. 485-502
22.
Tomasello, M., 2008. Origins of human communication. MIT press.
23.
Xi, H., Emotional Expression and Communication of Netizens in Specific Event Situations. Argos, 2019., 36(72).
24.
Riffe, D., Lacy, S., Watson, B.R., & Fico, F. (2019). Analyzing Media Messages: Using Quantitative Content Analysis in Research (4th ed.). Routledge.
25.
Neuendorf, K. A. (2002). The content analysis guidebook. Thousand Oaks, Calif: Sage Publications.
26.
Shoemaker, P.J. and T. Vos. (2009), Gatekeeping theory, London, Routledge.
27.
McCombs, M. (2004). Setting the agenda: The mass media and public opinion, Cambridge, UK, Polity Press.
28.
Dearing, J.W. and E. Rogers. (1996), Communication concept 6: Agenda-setting, Thousand Oaks, CA, Sage publications.
29.
Juzefovičs, J. (2017) Broadcasting and National Imagination in Post-Communist Latvia: Defining the Nation, Defining Public Television. Bristol, Chicago: Intellect.
30.
M. Wijermars, K. Lehtisaari (eds.). (2019). Freedom of Expression in Russia’s New Mediasphere. London: Routledge.
Additional Reading
1.
Barts, R. Runas veidu iedalījums. // Kentaurs, XXI, 1999 Nr. 18, 108. – 120.lpp.
2.
Bourdieu, P. The Linguistic Market. In: Sociology in Question. – London, SAGE Publications, 1994., pp. 78- 87.
3.
Ostins, Dž. Performatīvie izteikumi. // Literatūra un Māksla, 1992., nr. 46/47, 27. XI/4.XIII
4.
Guo, L. and M.E. McCombs. (2011). Network agenda setting: A third level of media effects. Paper presented at the annual conference of the International Communication Association, Boston, MA.
5.
Scheufele, D.A. (2000). 'Agenda-setting, priming, and framing revisited: Another look at cognitive effects of political communication', Mass Communication & Society, vol. 3, no 2–3, pp. 297–316.