Veidlapa Nr. M-3 (8)
Study Course Description
Management of Corporate Reputation and Social Responsibility
Course Code
KF_042
Branch of Science
Economics and Business; Marketing
ECTS
3.00
Target Audience
Communication Science; Marketing and Advertising
LQF
Level 7
Study Type And Form
Full-Time
Study Course Implementer
Course Supervisor
Renāte Cāne
Structure Unit Manager
Ieva Puzo
Structural Unit
Faculty of Social Sciences
Contacts
Dzirciema street 16, Rīga, szf@rsu.lv
About Study Course
Objective
To develop an understanding of reputation as an essential intangible asset of the organisation, its role and opportunities in the development of the organisation, to provide knowledge of reputation building and management strategies and corporate social responsibility as one of them, as well as to develop professional competences in communication of reputation and social responsibility within organisations.
Preliminary Knowledge
Foundations of corporate communication, PR theory and practice, management of organisations.
Learning Outcomes
Knowledge
1.-
Skills
1.-
Competences
1.-
Assessment
Individual work
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Title
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% from total grade
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Grade
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1.
Individual work |
-
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-
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Examination
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Title
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% from total grade
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Grade
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|---|---|---|
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1.
Examination |
-
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10 points
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• both independent articles of the study course have been submitted and successfully completed – essays (60% of the total score); • successful written exam on study course topics (40% of total assessment). |
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Study Course Theme Plan
FULL-TIME
Part 1
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Lecture
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Contact hours
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On site
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Auditorium
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2
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Topics
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Lecture
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Contact hours
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On site
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Auditorium
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2
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Topics
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Lecture
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Modality
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Contact hours
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On site
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Auditorium
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2
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Topics
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Lecture
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Modality
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Location
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Contact hours
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On site
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Auditorium
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2
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Topics
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Class/Seminar
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Modality
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Contact hours
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On site
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Auditorium
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2
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Topics
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Class/Seminar
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Contact hours
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On site
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Auditorium
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2
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Topics
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Lecture
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On site
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Auditorium
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2
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Topics
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Lecture
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On site
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Auditorium
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2
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Topics
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Class/Seminar
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Auditorium
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2
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Topics
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Class/Seminar
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On site
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2
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Topics
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Lecture
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On site
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Study room
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2
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Topics
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Lecture
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Location
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Contact hours
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On site
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Study room
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2
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Topics
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Consultation
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Total ECTS (Creditpoints):
3.00
Contact hours:
24 Academic Hours
Final Examination:
Exam (Written)
Bibliography
Required Reading
1.
Langham, T. (2018). Reputation Management: The Future of Corporate Communications and Public Relations. Emerald Publishing Limited, PRCA Practice Guides, 312 p.
2.
Doorley, J., Garcia, H.F. (2020). Reputation management: the key to successful public relations and corporate communication. New York; London: Rutledge, 432 p.
3.
The Oxford handbook of corporate reputation. Edited by Barnett, M. L. & Pollock, T. G. (2012).
4.
Weber, J., Wasieleski, D. M. (2018). Corporate Social Responsibility. Emerald Publishing, 343 p.
5.
Kapferer, J.-N. (2008). The New strategic brand management: creating and sustaining brand equity long term. London; Philadelphia: Kogan Page, 560 p.
6.
Wang, Q., Dou, J., Jia, Sh. (2016). A Meta-Analytic Review of Corporate Social Responsibility and Corporate Financial Performance: The Moderating Effect of Contextual Factors. Business & society, 2016-11, Vol.55 (8), pp.1083-1121.
Additional Reading
1.
Grifins, E. (2008). Reputācijas vadības stratēģijas: situāciju, krīžu un korporatīvās sociālās atbildības vadīšana. Rīga: Lietišķās informācijas dienests, 220 lpp.
2.
Haywood, R. (2005). Corporate reputation, the brand and the bottom line: powerful proven communication strategies for maximizing value. London and Sterling: Kogan Page, 320 p.
3.
Fombrun, Ch. J. (2012). The Building Blocks of Corporate Reputation: Definitions, Antecedents, Consequences. The Oxford Handbook of Corporate Reputation. Oxford University Press.
4.
Ball Dwayne, C., Machas, A. (2004). The Role of Communication and Trust in Explaining Customer Loyalty: An Extension to the ECSI Model. Eurpean Journal of Marketing, Vol. 38, Nos. 9/10, pp. 1272-1293.
5.
Alsop, R. (2013). The 18 immutable laws of corporate reputation: creating, protecting, and repairing your most valuable asset. New York: Free Press, 320 p.
6.
Baudot, L., Johnson, J. A., Roberts, A., Roberts, R. W. (2019). Is Corporate Tax Aggressiveness a Reputation Threat? Corporate Accountability, Corporate Social Responsibility, and Corporate Tax Behavior. Journal of business ethics, 2019-06-08, Vol.163 (2), pp.197-215.
Other Information Sources
1.
Ētikas kodekss Latvijas sabiedrisko attiecību profesionāļiem (2018).
2.
AS “Latvijas Balzams” ētiskas mārketinga komunikācijas kodekss (2013).
3.
Jones, D., Willness, Ch. (2013). 3 Reasons Job Seekers Prefer Sustainable Companies.