Veidlapa Nr. M-3 (8)
Study Course Description
Public Communication
Course Code
KSK_077
Branch of Science
Media and communications
ECTS
3.00
Target Audience
Communication Science
LQF
Level 6
Study Type And Form
Full-Time
Study Course Implementer
Course Supervisor
Ruta Siliņa
Structure Unit Manager
Ieva Puzo
Structural Unit
Faculty of Social Sciences
Contacts
Dzirciema street 16, Rīga, szf@rsu.lv
About Study Course
Objective
To give insight into the structure, goals and tasks of public communication as a complex process; to discover the role of each national communicator in creating a single official communicative space.
Preliminary Knowledge
Basic knowledge of communication and structure of the state.
Learning Outcomes
Knowledge
1.On public communication, public affairs, stakeholders and the legal framework for public communication, new trends in this area.
Skills
1.Students critically analyse public communication and produce a speech and/or reports for the purpose of public communication.
Competences
1.To recognise and critically analyse public communication messages from other types of news, to develop and evaluate lobbying offer, identify relevant arguments for different target groups.
Assessment
Individual work
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Title
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% from total grade
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Grade
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|---|---|---|
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1.
Individual work |
-
|
-
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Seminars and independent assignments. Please see course description (in Word) in e-studies with a detailed description of tasks.
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||
Examination
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Title
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% from total grade
|
Grade
|
|---|---|---|
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1.
Examination |
-
|
-
|
|
2.
Examination |
-
|
-
|
|
Analysis, application of theory, conclusions and suggestions according to RSU regulations and exact description of the given task.
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Study Course Theme Plan
FULL-TIME
Part 1
-
Lecture
|
Modality
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Location
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Contact hours
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|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Introduction to public communication, terminology and definitions.
|
-
Lecture
|
Modality
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Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Public administration and media relations.
|
-
Lecture
|
Modality
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Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Informing the public as a public obligation (in the context of good governance).
|
-
Lecture
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Modality
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Location
|
Contact hours
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|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
State, protocol and common identity.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
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|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Public diplomacy.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
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|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Lobbying and interest representation.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
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|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Seminars.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Seminars.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Seminars.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Seminars.
|
Total ECTS (Creditpoints):
3.00
Contact hours:
20 Academic Hours
Final Examination:
Exam (Written)
Bibliography
Required Reading
1.
Dearman P., Greenfield C., et al (2018) Media and the Government of Populations: Communication, Technology, Power. - Palgrave Macmillan;
2.
Thomson S. (2017) Public Affairs: A Global Perspective. - Urbane Publications Limited
3.
Harris P., Fleisher C.S. (2017) The SAGE Handbook of International Corporate and Public Affairs. - SAGE Publications Ltd
Additional Reading
1.
Valdības komunikācija
2.
Government communication