Veidlapa Nr. M-3 (8)
Study Course Description
Police and Media Relations
Course Code
JF_502
Branch of Science
Media and communications
ECTS
3.00
Target Audience
Civil and Military Defense; Juridical Science; Person and Property Defence
LQF
Level 6
Study Type And Form
Full-Time; Part-Time
Study Course Implementer
Course Supervisor
Evija Jansone
Structure Unit Manager
Ieva Puzo
Structural Unit
Faculty of Social Sciences
Contacts
Dzirciema street 16, Rīga, szf@rsu.lv
About Study Course
Objective
The course is designed to enhance students' ability to communicate effectively with the media, particularly in high-pressure situations. The course will equip students with the skills to identify the needs of different audiences and determine the most appropriate communication solutions. Students will learn how to prepare for press conferences, interviews, and other public speaking events, as well as how to create and deliver impactful messages. Additionally, practical lessons will provide students with the opportunity to develop their public speaking and media interview skills.
Preliminary Knowledge
Not acquired
Learning Outcomes
Knowledge
1.After completing the study courses, the student will be familiar with the main principles of media relations, their role and importance in the successful operation of the organization. Students will be able to describe the principles of media operation and methods of communication in different media platforms.
Skills
1.After completing the course, the student will be able to apply communication skills in a practical media interaction environment, their cooperation skills, ability to adapt to changes and cope with challenges under increased stress will also be strengthened; ability to make independent decisions as well as analytical skills.
Competences
1.After completing the course, the student will be able to evaluate information, prepare and direct communication messages in different media platforms; the ability to prepare to speak in public and use the prepared public communication materials, according to the specifics of the specific situation.
Assessment
Individual work
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Title
|
% from total grade
|
Grade
|
|---|---|---|
|
1.
Individual work |
-
|
-
|
|
The evaluation of the course consists of participation in seminars and lectures, involvement in seminars and lectures, homework, simulation. Literature materials should be studied independently.
|
||
Examination
|
Title
|
% from total grade
|
Grade
|
|---|---|---|
|
1.
Examination |
-
|
-
|
|
Exam - group work.
-Each group is given a specific description of the case and a task to be performed in the context of the case.
-The group shares work internally, constantly. The total score of the group will also be the individual score of each.
-Each group will have 7 minutes to present their main message and approach in communication. + 5 minutes of questions.
-The grade will consist of content, form + individual reflection on the group's solution.
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||
|
2.
Examination |
-
|
10 points
|
|
The course evaluation consists of: 1. participation in seminars and lectures – 10% 2. involvement in seminars and lectures – 10% 3. homework – 30% 4. simulation – 20% 5. exam – 30% |
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Study Course Theme Plan
FULL-TIME
Part 1
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
1. Lecture. Introductory lecture. Media relations as part of public relations. Media relations and direct communication with the public as a prerequisite for confidence building. Communication on social media.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Lecture. Public speech, preparation of presentations and use of communication materials during presentations
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Lesson – seminar. Analysis of communication situations: analysis of organisations and publics as building blocks for communication. Case analysis: creating messages for specific audiences.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Lecture. Creating communication messages for audiences: audience, target, message. Communication under high stress/crisis communication.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Lesson. Public speaking - working with the media, preparing for interviews
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Practical class - simulation: Media interviews
|
Total ECTS (Creditpoints):
3.00
Contact hours:
12 Academic Hours
Final Examination:
Exam (Written)
PART-TIME
Part 1
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
1. Lecture. Introductory lecture. Media relations as part of public relations. Media relations and direct communication with the public as a prerequisite for confidence building. Communication on social media.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Lecture. Public speech, preparation of presentations and use of communication materials during presentations
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Lesson – seminar. Analysis of communication situations: analysis of organisations and publics as building blocks for communication. Case analysis: creating messages for specific audiences.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Lecture. Creating communication messages for audiences: audience, target, message. Communication under high stress/crisis communication.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Practical class - simulation: Media interviews
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Lesson. Public speaking - working with the media, preparing for interviews
|
Total ECTS (Creditpoints):
3.00
Contact hours:
12 Academic Hours
Final Examination:
Exam (Written)
Bibliography
Required Reading
1.
Lawrence, R. G., Richardson, A.V. (2014). The Politics of Force: Media and the Construction of Police Brutality. New York: Oxford Academic
2.
Clobrana, M. (2014). Media Representations of Police and Crime: Shaping the Police Television Drama. Londond: Palgrave Macmmillan
3.
Marsh, I., & Melville, G. (2019). Crime, Justice and the Media (3rd ed.). Routledge.
4.
Cuddy, A. (2015). Presence. Bringing Your Boldest Self to Tour Biggest Challenges. Little, Brown Spark
5.
Lerbinger, O. (2011). The Crisis Manager: Facing Risk and Responsibility. Mawah, New Jersey: Lawrence Erlbaum Associates, Publishers (akceptējams izdevums)
6.
Hornmoen, H., Backholm K. (2018). Social Media Use in Crisis and Risk Communication
7.
Fink, S. (2013). Crisis communications: The Definitive Guide to Managing the Message. New York et al.: Mc Grw Hill Education
8.
Gregorija, A. (2007). Sabiedriskās attiecības praksē. Rīga: Lietišķās informācijas dienests (akceptējams izdevums)
Additional Reading
1.
Anderson, C. (2016). Ted Talks: The Official TED Guide to Public Speaking
2.
Keigals, T.Dž. (2008). Uzstāšanās māksla : droši paņēmieni, kā pārliecināt auditoriju un patikt klausītājiem. Rīga, Atēna;
3.
Bredberijs, E. (2008). Izcilas prezentācijas prasmes: ko teikt un kā izturēties prezentācijā, lai panāktu vēlamo rezultātu. Rīga, Zvaigzne ABC
4.
Mendziņa, D. (2004). Vārds, doma, runa. Rīga, Sol Vita.
5.
Apele, A. (2011). Prasme runāt publiski. Rīga, Zvaigzne ABC
6.
Kursīte, J. (2016). Zīmju valoda: latviešu žesti. LU Akadēmiskais apgāds