Veidlapa Nr. M-3 (8)
Study Course Description
Lobbying and Advocacy in Health Communication
Course Code
KSK_222
Branch of Science
Library Science; Media and communications
ECTS
3.00
Target Audience
Information and Communication Science
LQF
Level 7
Study Type And Form
Full-Time
Study Course Implementer
Course Supervisor
Vita Savicka
Structure Unit Manager
Ieva Puzo
Structural Unit
Faculty of Social Sciences
Contacts
Dzirciema street 16, Rīga, szf@rsu.lv
About Study Course
Objective
The aim of the course is to improve the graduate students’ understanding of the nature and methods of advocacy, to develop understanding of the advocacy as an instrument of democracy that allows various interest groups to access decision-makers and to influence political decisions at different levels. An insight is provided as to how the lobbying is used in settling social problems and in health communication within the framework of the use of ecological models.
Preliminary Knowledge
“Public Administration” or “Public Communication” at Bachelor’s level.
Learning Outcomes
Knowledge
1.• Knowledge and understanding of advocacy, its nature and methods. • Knowledge of democratic instruments for advocacy as to how access decision-makers and influence political processes. • Knowledge of lobbying theory and methods, use of lobbying in solving social problems and health communication.
Skills
1.• Identify and critically analyse problem situations. • Recognise and analyse the features of advocacy or lobbying techniques in social problems and health communication process. • Choose the most suitable advocacy or lobbying approaches and methods in accordance with the problem situation and explain its choice in a reasoned way. • Develop an advocacy strategy and draw up a lobbying campaign.
Competences
1.Analyse and evaluate complicated practical cases in the field of advocacy / lobbying; identify the interests of each stakeholder, conflicts between different points of view and interests and their impact on social or political processes. Using advocacy and lobbying methods, develop a lobbying campaign for health communication to achieve specific goals.
Assessment
Individual work
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Title
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% from total grade
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Grade
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|---|---|---|
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1.
Individual work |
-
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-
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Prepare the analysis of two cases and develop a lobbying campaign for settling a social problem that was identified and chosen by them.
In order to evaluate the quality of the study course as a whole, the student must fill out the study course evaluation questionnaire on the Student Portal.
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Examination
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Title
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% from total grade
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Grade
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|---|---|---|
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1.
Examination |
-
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-
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1. lecture and seminar attendance – 20%;
2. participation in seminar discussions – 30%;
3. group or individual presentation – 50%.
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Study Course Theme Plan
FULL-TIME
Part 1
-
Lecture
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Modality
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Location
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Contact hours
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|---|---|---|
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On site
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Auditorium
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2
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Topics
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Legal basis of lobbying and ethics.
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-
Lecture
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Modality
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Location
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Contact hours
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|---|---|---|
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On site
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Auditorium
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2
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Topics
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Culture and ethics of political communication. Code of ethics in health care and pharmaceutical industry.
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-
Lecture
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Modality
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Location
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Contact hours
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|---|---|---|
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On site
|
Auditorium
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2
|
Topics
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History of lobbying and development of the understanding of the concept.
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-
Lecture
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Modality
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Location
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Contact hours
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|---|---|---|
|
On site
|
Auditorium
|
2
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Topics
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Public choice theory. The capture theory and the theory of economic regulation.
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-
Lecture
|
Modality
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Location
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Contact hours
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|---|---|---|
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On site
|
Auditorium
|
2
|
Topics
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Patterns of behaviour in corporate policy. Impact function and control acquisition, bargaining and auction strategy.
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-
Lecture
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Modality
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Location
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Contact hours
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|---|---|---|
|
On site
|
Auditorium
|
2
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Topics
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Persuasion rivalry and innovation competition. The basis of lobbying – information, communication and reputation. Lobbying channels and phases.
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-
Class/Seminar
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Modality
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Location
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Contact hours
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|---|---|---|
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On site
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Auditorium
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2
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Topics
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Factors determining lobbying outcomes. Their research and forecasting.
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-
Class/Seminar
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Modality
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Location
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Contact hours
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|---|---|---|
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On site
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Auditorium
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2
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Topics
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Analysis of theoretical approaches.
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-
Class/Seminar
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Modality
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Location
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Contact hours
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|---|---|---|
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On site
|
Auditorium
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2
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Topics
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Analysis of advocacy strategy.
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-
Class/Seminar
|
Modality
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Location
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Contact hours
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|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Analysis of advocacy strategy.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Development of advocacy strategies.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Development of advocacy strategies.
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Total ECTS (Creditpoints):
3.00
Contact hours:
24 Academic Hours
Final Examination:
Exam (Written)
Bibliography
Required Reading
1.
Bruce I. Newman and Dejan, Vercic. Communication of Politics: Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing, 2003.
2.
David L. Swanson, Dan Nimmo. New Directions In Political Communication. A Resource Book., 1997.
3.
Schneider, Maik T. "Interest-group size and legislative lobbying." Journal of Economic Behavior & Organization, 2014. 106: 29-41. doi:10.1016/j.jebo.2017.05.007.
4.
Shaw, Jane S. "Public Choice Theory, by Jane S. Shaw: The Concise Encyclopedia of Economics." Library of Economics and Liberty, 2002. Skatīts 13.05.2017.
5.
Stephenson, Matthew C., un Howell E. Jackson. [b.g.] "Lobbyists as imperfect agents: implications for public policy in a pluralist system." Harvard Journal on Legislation 47. Skatīts: 27.04.2017.
6.
Victor, Jennifer N. "Strategic LobbyingDemonstrating How Legislative Context Affects Interest Groups' Lobbying Tactics." 2007. American Politics Research 35 (6): 826-845. doi:10.1177/1532673X07300681.
7.
Ward, Hugh. "A Game-Theoretical Investigation of Lobbying and the Measurement of Power." 2004. Journal of Theoretical Politics 16 (1): 31-52. doi:10-1177/0951629804038901.