Veidlapa Nr. M-3 (8)
Study Course Description
Content Production for Multimedia
Course Code
KF_007
Branch of Science
Media and communications
ECTS
3.00
Target Audience
Information and Communication Science
LQF
Level 6
Study Type And Form
Full-Time; Part-Time
Study Course Implementer
Course Supervisor
Alnis Stakle
Structure Unit Manager
Ieva Puzo
Structural Unit
Faculty of Social Sciences
Contacts
Dzirciema street 16, Rīga, szf@rsu.lv
About Study Course
Objective
To introduce students to the basic principles of production, the versatility of content and the production of different content, according to the different multimedia platforms and their applications in society today. To promote students' understanding of production from an empirical point of view, understanding the diversity of the field today and its demand. Within the course, students will have the opportunity to understand the various aspects of content creation - starting with the idea and ending with the main challenges of running a production company. The course offers a broad insight into modern content trends, an insight into domestic and global content creation processes, its creation from the point of view of both producers and media.
Preliminary Knowledge
Not required
Learning Outcomes
Knowledge
1.As a result of successful completion of the study course, students: • Understand the concepts and differences between media content and formats • Will be able to define what formats are, world trends and their differences in multimedia platforms • Will understand the interests of the media in the field of content
Skills
1.As a result of successful completion of the study course, students will have obtained: • Ability to understand current content trends • Ability to develop a content idea concept • Ability to present the idea of the produced program to media content managers • Content production skills • Ability to understand the differences in content production for different multimedia platforms
Competences
1.As a result of successful completion of the study course, students will have obtained: • Competence to evaluate the content variations of modern multimedia platforms and the ability to understand the interests and needs of the media • Christian attitude towards content, formats, their offer • Competence to present the idea and vision • Competence to evaluate and offer the uniqueness of production services for different content formats
Assessment
Individual work
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Title
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% from total grade
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Grade
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|---|---|---|
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1.
Individual work |
-
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-
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After attending the lecture, for the next class/lecture, the student must prepare a summary of what the teacher/guest lecturer said, supplementing it with information on the specific topic obtained from compulsory literature sources, and a video or audio material in which the student presents the main theses, prepared at such a content level of teaching that could be included in digital media and or TV/radio.
The presentation to be prepared for the second seminar is made in groups, also preparing written material on the idea of the format.
The final thesis is a detailed presentation of the presented idea, based on the feedback obtained in the seminar from the lecturer and fellow students; the final thesis must be submitted as a format application of up to 5 pages; as well as a video presentation to a potential medium.
At the end of the study course, I invite you to fill out the study course evaluation questionnaire, which will provide valuable data for improving the course content and teaching methods.
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Examination
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Title
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% from total grade
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Grade
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|---|---|---|
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1.
Examination |
-
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-
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1. Seminar task – Analysis of formats; Students will be provided with access to databases of international formats, viewing 3-4 formats and analyzing their adaptations - analyzing them based on the knowledge of formats gained in the lectures and an offer in which media and in which time zone to broadcast them.
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2.
Examination |
-
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-
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3.
Examination |
-
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-
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Requirements for abstracts and seminars:
Attending seminars and preparing presentations for seminars is mandatory. During lectures and seminars, assignments may be assigned on the subject of the lecture or seminar, to be completed individually or in small groups.
Attending lectures and guest lectures - 20%.
Attendance and participation in seminars – 25%.
Individual and group works – 35%.
Final thesis – 20%.
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Study Course Theme Plan
FULL-TIME
Part 1
-
Lecture
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Modality
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Location
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Contact hours
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|---|---|---|
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On site
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Auditorium
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2
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Topics
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What is content production for multimedia platforms? Content challenges of the 21st century - what different media and media platforms need. Offer, content topicality, how to generate ideas according to society's media use. Content house – The modern goal that the media strives for.
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-
Lecture
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Modality
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Location
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Contact hours
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|---|---|---|
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On site
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Auditorium
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2
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Topics
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Content genres (2 lectures). What are formats in the field of production, current events, "evergreen" formats; format adaptation. Genres of formats in various media platforms - from commercials to series and podcasts.
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-
Lecture
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Modality
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Location
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Contact hours
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|---|---|---|
|
On site
|
Auditorium
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2
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Topics
|
Content genres (2 lectures). What are formats in the field of production, current events, "evergreen" formats; format adaptation. Genres of formats in various media platforms - from commercials to series and podcasts.
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-
Class/Seminar
|
Modality
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Location
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Contact hours
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|---|---|---|
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On site
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Auditorium
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2
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Topics
|
Seminar – Analysis of formats; comparison of adaptation of several national formats – success formula, biggest failures.
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-
Lecture
|
Modality
|
Location
|
Contact hours
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|---|---|---|
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On site
|
Auditorium
|
2
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Topics
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Selection of programs and their development. How to choose the most appropriate content for the medium; what are the most important factors influencing the choice; which the media pays attention to. The key to the success of presenting the idea is Baiba Zūzena, former manager of TV3 Latvija.
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-
Lecture
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Modality
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Location
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Contact hours
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|---|---|---|
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On site
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Auditorium
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2
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Topics
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Basics of production – idea, scenario, technical scenario, pre-development and post-processing. Radio, TV, digital broadcasts – unifying and different elements. The specifics of commercial media and public media that affect the production process.
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-
Lecture
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Modality
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Location
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Contact hours
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|---|---|---|
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On site
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Auditorium
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2
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Topics
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Producing in practice and managing a production company. Main challenges, opportunities, reality. Ilze Ūdre – head of Latvia's largest production company, has realized such projects as Eņģeļi pār Latviju, X Faktors, Es Mīlu Tevi, Latvija.
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-
Class/Seminar
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Modality
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Location
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Contact hours
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|---|---|---|
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On site
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Auditorium
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2
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Topics
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Workshop: Idea presentation.
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-
Lecture
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Modality
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Location
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Contact hours
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|---|---|---|
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On site
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Auditorium
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2
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Topics
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Advertising and content marketing - what it means today and how it relates to content production.
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-
Lecture
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Modality
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Location
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Contact hours
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|---|---|---|
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On site
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Auditorium
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2
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Topics
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Advertising direction.
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Total ECTS (Creditpoints):
3.00
Contact hours:
20 Academic Hours
Final Examination:
Exam (Written)
PART-TIME
Part 1
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
What is content production for multimedia platforms? Content challenges of the 21st century - what different media and media platforms need. Offer, content topicality, how to generate ideas according to society's media use. Content house – The modern goal that the media strives for.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Content genres (2 lectures). What are formats in the field of production, current events, "evergreen" formats; format adaptation. Genres of formats in various media platforms - from commercials to series and podcasts.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Seminar – Analysis of formats; comparison of adaptation of several national formats – success formula, biggest failures.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Selection of programs and their development. How to choose the most appropriate content for the medium; what are the most important factors influencing the choice; which the media pays attention to. The key to the success of presenting the idea is Baiba Zūzena, former manager of TV3 Latvija.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Workshop: Idea presentation.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Advertising and content marketing - what it means today and how it relates to content production.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Advertising direction.
|
Total ECTS (Creditpoints):
3.00
Contact hours:
16 Academic Hours
Final Examination:
Exam (Written)
Bibliography
Required Reading
1.
Amber B & Plothe, T. (2019). Netflix at the nexus : content, practice, and production in the age of streaming television. New York: Peter Lang, 2019
2.
Collie, C. (2007). The Business of TV Production. Cambridge: Cambridge University Press.
3.
Cho, Mu J., (2020). Media Production Behavior on Smartphones: Time, Content, Structure, and Context.Stanford University, ProQuest Dissertations Publishing, 2020.
4.
Mittell, J. (2015). Complex TV: The Poetics of Contemporary Television Storytelling. New York; London: NYU Press.
5.
Zizza, P & Pena, W. (2019). Save The Writing! Developing a Series with Series Bibles: A Production Guide for Writing Series Bibles for TV, Film and Fiction! Volume 1 of Save the Writing! Series. Secret Legion, Inc.; 1st edition