Veidlapa Nr. M-3 (8)
Study Course Description
Business Communication and Ethics
Course Code
LSPA_508
Branch of Science
Health sciences; Sport Pedagogy; Theory and History of Sports
ECTS
4.00
Target Audience
Marketing and Advertising; Pedagogy; Sports Trainer
LQF
Level 6
Study Type And Form
Full-Time; Part-Time
Study Course Implementer
Course Supervisor
Renāte Cāne
Structure Unit Manager
Uģis Ciematnieks
Structural Unit
Department of Sports Theory
Contacts
LSPA, Brīvības gatve 333, Riga, LV-1006, renate.cane@gmail.com
About Study Course
Objective
To provide knowledge and develop competence in communication nature and its types, internal and external communication of an organisation (a company, institution), communication development and management in business, and the basic ethical principles that determine communication between individuals, organisations, and society as a whole. On completion of the course the students will have acquired both knowledge and practical skills required for developing and managing ethical business communication within organisations.
Preliminary Knowledge
Basics of business environment, organisational management and communication theory.
Learning Outcomes
Knowledge
1.On completion of this study course, students will gain an understanding of the process of modern business communication, its interactions and impact on work within an organisation; they will know the principles and methods for developing and managing internal and external communication within an organisation; understand the foundations of ethics, principles of individual and professional ethics, and the necessity for adherence to ethical standards within a business environment.
Skills
1.On completion of this study course, students will be able to use theoretical knowledge of business communication and ethics by performing an analysis of the business environment; will be able to assess and determine appropriate methods for carrying out internal and external communication in an organisation; will be able to critically assess entrepreneurial situations from a business ethics perspective; to identify and analyse problems caused by lack of adherence to ethical standards in business and business communication.
Competences
1.On completion of this study course, the students will be able to analyse and interpret internal and external communication codes, channels, and tools within an organisation; to determine areas for improvement in communication and ethical practice in an organisation; to evaluate professional communication from an ethics standpoint and to develop it in accordance with individual and professional ethical standards.
Assessment
Individual work
|
Title
|
% from total grade
|
Grade
|
|---|---|---|
|
1.
Individual work |
40.00% from total grade
|
10 points
|
|
Analysis of literature on the relevant topic; completion of tasks to study practical manifestations of communication; individual (or group - 2 students in a group) work - research, analysis and preparation of presentations for seminars and practical classes on communication and its ethics in specific organizations (companies, institutions). |
||
Examination
|
Title
|
% from total grade
|
Grade
|
|---|---|---|
|
1.
Examination |
15.00% from total grade
|
10 points
|
|
Research and analysis of practical situations (communication process, types, barriers in organizations), their presentation. Identification of problem situations. Discussion. |
||
|
2.
Examination |
15.00% from total grade
|
10 points
|
|
Research and analysis of practical situations (communication codes, their use in organizations), their presentation. Identification of problem situations. Discussion. |
||
|
3.
Examination |
15.00% from total grade
|
10 points
|
Research and analysis of practical situations (internal and external communication in organizations), their presentation. Identification of problem situations. Discussion. |
||
|
4.
Examination |
15.00% from total grade
|
10 points
|
Research and analysis of practical situations (ethical and unethical communication in organizations), their presentation. Identification of problem situations. Discussion. |
||
Study Course Theme Plan
FULL-TIME
Part 1
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Introduction to the study course (information about the contents and requirements of the course, assignments throughout the course).
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
What is communication (concept and essence).
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
The importance of communication in the life of an individual, organization and society.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Communication and personal/corporate development.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Communication process, its elements.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Communication barriers (concept, essence and types).
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Examples of communications barriers in business practice in Latvia.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
How to reduce communication barriers in a business environment.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Types of communication.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Communication codes. Company logos, symbols, corporate colors, product packaging, room design, etc. as communication codes in business.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Corporate logos, symbols, corporate colours, product packaging, interior design etc. as communication codes in business.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
The use of communication codes in the practice of Latvian companies.
|
Total ECTS (Creditpoints):
2.00
Contact hours:
24 Academic Hours
Final Examination:
Test (Semester)
Part 2
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Internal communication within an organisation. Audiences, channels, and tools for internal communication within businesses.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Vertical, horizontal and diagonal internal communication in a company.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Audiences, channels, and tools for internal communication within a specific Latvian business (examples).
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
External communication within an organisation. Audiences, channels, and tools for external communication within businesses.
|
|
Direct, remote and digital external communication in companies.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Audiences, channels, and tools for external communication within a specific Latvian business (examples).
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
The definition of ethics. Ethics as a philosophical discipline. The use of applied ethics, its links to business.
|
|
Ethics in the company. Ethical choice criteria in business.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Ethics in the company. Ethical choice criteria in business.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Ethics in the company. Ethical choice criteria in business.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Ethics within a business. Corporate social responsibility as a category of ethical entrepreneurship and longevity within a business.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Ethical business practices in Latvian businesses (examples).
|
|
Unethical business practices in Latvian businesses (examples).
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Unethical business practices in Latvian businesses (examples).
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Code of Ethics as a Tool for Implementing Ethical Norms in a Company. Principles of Its Development.
|
Total ECTS (Creditpoints):
2.00
Contact hours:
24 Academic Hours
Final Examination:
Exam (Written)
PART-TIME
Part 1
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Introduction to the study course (information about the contents and requirements of the course, assignments throughout the course).
|
|
What is communication (concept and essence).
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
The importance of communication in the life of an individual, organization and society.
|
|
Communication and personal/corporate development.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Communication process, its elements.
|
|
Communication barriers (concept, essence and types).
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Examples of communications barriers in business practice in Latvia.
|
|
How to reduce communication barriers in a business environment.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Types of communication.
|
|
Communication codes. Company logos, symbols, corporate colors, product packaging, room design, etc. as communication codes in business.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Corporate logos, symbols, corporate colours, product packaging, interior design etc. as communication codes in business.
|
|
The use of communication codes in the practice of Latvian companies.
|
Total ECTS (Creditpoints):
2.00
Contact hours:
12 Academic Hours
Final Examination:
Test (Semester)
Part 2
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Internal communication within an organisation. Audiences, channels, and tools for internal communication within businesses.
|
|
Vertical, horizontal and diagonal internal communication in a company.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Audiences, channels, and tools for internal communication within a specific Latvian business (examples).
|
|
External communication within an organisation. Audiences, channels, and tools for external communication within businesses.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Direct, remote and digital external communication in companies.
|
|
Audiences, channels, and tools for external communication within a specific Latvian business (examples).
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
The definition of ethics. Ethics as a philosophical discipline. The use of applied ethics, its links to business.
|
|
Ethics in the company. Ethical choice criteria in business.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Ethics within a business. Corporate social responsibility as a category of ethical entrepreneurship and longevity within a business.
|
|
Ethical business practices in Latvian businesses (examples).
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Unethical business practices in Latvian businesses (examples).
|
|
Code of Ethics as a Tool for Implementing Ethical Norms in a Company. Principles of Its Development.
|
Total ECTS (Creditpoints):
2.00
Contact hours:
12 Academic Hours
Final Examination:
Exam (Written)
Bibliography
Required Reading
1.
Veinberga, S. (2019). Komunikācija. Teorija un prakse. Rīga: Sava grāmata, 331 lpp.
2.
Hannawa, A. F., & Spitzberg, B. H. (2015). Communication Competence. De Gruyter, Inc.
3.
Gillis, T., IABC. (2011). The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership. John Wiley & Sons, Inc. (jaunāks izdevums nav izdots).
4.
Lasmane, S. (2012). Komunikācijas ētika. Rīga: LU akadēmiskais apgāds, 304 lpp. (jaunāks izdevums nav izdots).
5.
Meyer-Galow, E. (2018). Business Ethics 3. 0: The New Integral Ethics. Walter de Gruyter GmbH.
6.
Communication and Media Ethics. Edited by Patrick Lee Plaisance. (2018). Boston; Berlin: De Gruyter Mouton.
Additional Reading
1.
Mautner, G., Rainer, F. (2017). Handbook of Business Communication: Linguistic Approaches. De Gruyter, Inc.
2.
Kazaka, O. (2019). Pirmā PR grāmata. Rīga, 182 lpp.
3.
Jones, B., Tench, R., & Sun, W. (2014). Communicating Corporate Social Responsibility: Perspectives and Practice. Emerald Publishing Limited.
4.
Conaway, R. N., & Laasch, O. (2012). Communication in Responsible Business: Strategies, Concepts, and Cases. Business Expert Press.
5.
Machado, C., Starr-Glass, D., Davim, J. C., Bràs, F. A., Sanz, G. C., et.al. (2018). Micro MBA: Theory and Practice. De Gruyter, Inc.
6.
Rocci, A., & de Saussure, L. (2016). Verbal Communication. De Gruyter, Inc.
7.
DiMarco, J. (2017). Commmunications Writing and Design: The Integrated Manual for Marketing, Advertising, and Public Relations. John Wiley & Sons, Incorporated.