Veidlapa Nr. M-3 (8)
Study Course Description

Communication Policy in the European Union

Main Study Course Information

Course Code
KSK_124
Branch of Science
Communication Theory; Media and communications
ECTS
3.00
Target Audience
Communication Science
LQF
Level 7
Study Type And Form
Full-Time

Study Course Implementer

Course Supervisor
Structure Unit Manager
Structural Unit
Faculty of Social Sciences
Contacts

Dzirciema street 16, Rīga, szf@rsu.lv

About Study Course

Objective

To develop understanding of the European Union communication policy – its principles, goals and implementation aspects. To promote learning of knowledge about the European Union, as well as to build skills to use the obtained knowledge in the analysis of communication processes and phenomena.

Preliminary Knowledge

Knowledge about the institutions of the European Union, communication theories, decision-making process, topical political events.

Learning Outcomes

Knowledge

1.After mastering the course students formulate EU communication policy goals, basic principles, rationale for creation and implementation specifics.

Skills

1.After mastering the course students analyse the specifics of implementation of EU communication policy, tools used and operation mechanisms.

Competences

1.After mastering the course students critically evaluate EU communication campaigns.

Assessment

Individual work

Title
% from total grade
Grade
1.

Individual work

-
-
Evaluation of the EU communication campaign. Distance students are required to prepare a general overview - a presentation on EU communication policy.

Examination

Title
% from total grade
Grade
1.

Examination

-
-
The final grade (in a 10-point grading scale) is formed by 2 (two) works – seminar work and examination work in accordance with the specified share in the final mark: Seminar work (40%): Presentation on one of classes 8 – 10 – seminar topics at the student’s discretion. Time allocated for a presentation ~ 10 minutes during classes 8 – 10 – seminar, including questions and a discussion. The presentation should include student’s understanding of the matter being studied, research results, as well as conclusions and proposals for improvement of communication practices. The presentation should also be submitted electronically (by sending to the university lecturer’s e-mail) on the next day after the last class (Sunday until 23:59). If it is impossible to participate in the seminar, individual work should be submitted to the university lecturer electronically (by sending to the university lecturer’s e-mail) on the day of the seminar before the seminar. Examination work: Report (60%): Approach chosen by the student to the disclosure of the report topic (seminar topic 5). Minimum scope – 15 A4 pages. Report preparation (pursuant to RSU requirements), including text font size 12 points, Times New Roman, line spacing 1.5. Smaller characters may be used in tables, figures. Within 1 week of the end of the course (Sunday until 23:59) it should be submitted in a written form (by sending to the university lecturer’s e-mail). If the deadline for submission of works is not observed, the mark will be lowered by 1 point for each work (2 works in total).

Study Course Theme Plan

FULL-TIME
Part 1
  1. Lecture

Modality
Location
Contact hours
On site
Auditorium
2

Topics

What is the EU communication policy?
  1. Lecture

Modality
Location
Contact hours
On site
Auditorium
2

Topics

History and most important treaties of the European Union. European Union citizenship and national identity.
  1. Lecture

Modality
Location
Contact hours
On site
Auditorium
2

Topics

European Union communication subjects – European Union institutions.
  1. Lecture

Modality
Location
Contact hours
On site
Auditorium
2

Topics

Presidency of the Council of the EU. Priorities, activities and practical aspects of communication of the Presidency.
  1. Class/Seminar

Modality
Location
Contact hours
On site
Auditorium
2

Topics

Latvian Presidency of the Council of the EU: evaluation of communication practices.
  1. Lecture

Modality
Location
Contact hours
On site
Auditorium
2

Topics

Involvement in decision-making processes of the European Union. Public opinion polling and shaping in European Union Member States.
  1. Lecture

Modality
Location
Contact hours
On site
Auditorium
2

Topics

Communication tools of the European Union. Communication of the European Union with regard to the youth target group.
  1. Class/Seminar

Modality
Location
Contact hours
On site
Auditorium
2

Topics

Similarities and differences in communication of leaders of the EU Member States in relation to the war in Ukraine and the EU – Russia relations.
  1. Class/Seminar

Modality
Location
Contact hours
On site
Auditorium
2

Topics

European Union in national media. Analysis of trends and communication practices.
  1. Class/Seminar

Modality
Location
Contact hours
On site
Auditorium
2

Topics

Evaluation of communication practices of the European Union institutions.
Total ECTS (Creditpoints):
3.00
Contact hours:
20 Academic Hours
Final Examination:
Exam (Written)

Bibliography

Required Reading

1.

- ES Baltā grāmata par Eiropas pārvaldību

2.

- Komisijas ieguldījums pārdomu laikā un pēc tā: D plāns – demokrātija, dialogs, diskusijas

Other Information Sources

1.

- Protokols par Eiropas Komisijas un Reģionu komitejas sadarbību

2.

- Action plan to improve communicating Europe by the Commission

3.

- Partnerība informācijas sniegšanā par Eiropu

4.

- ES Baltā grāmata par ES komunikācijas politiku

5.

- EC EUROPA webrationalising programme

6.

- Principles of online communication

7.

- Eiropas politiskie izaicinājumi Eiropas Parlamenta vēlēšanu un Latvijas prezidentūras ES padomē kontekstā (2014)

8.

- Informācija par ES dibinātājiem, ES integrācijas un paplašināšanās vēsturi

9.

- Paplašināšanās. Eiropas vērtības un standarti vieno arvien vairāk valstu (2014)

10.

- Enlargement Strategy and Main Challenges 2014-15

11.

- Warleigh, Alex. European Union: The Basics. 2nd ed. London: Routledge, 2009. (1.-140.lpp.)

12.

- McGiffen, Steven P. The European Union: A Critical Guide. 2nd Ed. London: Pluto Press, 2005. (1.-50., 57.-68. lpp).

13.

- Pētījums „Latvija pēc 10 gadiem Eiropas Savienībā – cita Latvija?” (2014)

14.

- Nacionālās identitātes, pilsoniskās sabiedrības un integrācijas politikas pamatnostādnes

15.

- Eiropas Savienības portāls www.europa.eu

16.

- Latvijas valdības mājas lapa par Eiropas Savienības jautājumiem www.es.gov.lv

17.

- Eiropas Komisijas pārstāvniecība Latvijā www.ec.europa.eu/latvija

18.

- Eiropas Parlamenta Informācijas birojs www.europarl.lv

19.

- Eiropas Savienības māja www.esmaja.lv

20.

- Latvijas prezidentūras Eiropas Savienības Padomē sekretariāts http://www.es2015.lv/lv/

21.

- Latvijas EP deputātu atskaite par paveikto 2009-2014

22.

- Eirobarometra aptauja:

26.

- ES lēmumu pieņemšanas procedūra

27.

- ES tiesību akti

28.

- Iedzīvotāju līdzdalības process ES lēmumu pieņemšanā

29.

- Uzskati par Latvijas dalību ES, informētība un attieksme pret prezidentūru ES Padomē (2015)

30.

- Plašākas iespējas jauniem cilvēkiem (2014)

31.

- ES Padomes rezolūcija (2009. gada 27. novembris) par atjauninātu regulējumu Eiropas sadarbībai jaunatnes jomā (2010–2018)

32.

- Jaunatnes informēšanas politikas ietvars

33.

- ES programma „Jaunatne darbībā” un citas starptautiskās jaunatnes programma www.jaunatne.gov.lv