Veidlapa Nr. M-3 (8)
Study Course Description
Social Media and Crisis Communication
Course Code
KSK_185
Branch of Science
Media and communications
ECTS
3.00
Target Audience
Communication Science
LQF
Level 7
Study Type And Form
Full-Time
Study Course Implementer
Course Supervisor
Ilva Skulte
Structure Unit Manager
Ieva Puzo
Structural Unit
Faculty of Social Sciences
Contacts
Dzirciema street 16, Rīga, szf@rsu.lv
About Study Course
Objective
To acquire current theoretical and methodological approaches to social media such as a phenomenon in contemporary communication and culture, and especially about social media as a tool of communication in crisis situation.
Preliminary Knowledge
Basic knowledge of media and communication theory and PR methods and strategies.
Learning Outcomes
Knowledge
1.Students will know about current research and approaches in the study of social media.
Skills
1.Students plan communication strategy for communication in social media environment (in the crisis situation).
Competences
1.Students develop a crisis communication plan in the social media environment.
Assessment
Individual work
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Title
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% from total grade
|
Grade
|
|---|---|---|
|
1.
Individual work |
-
|
-
|
|
Participation in seminars, in depth and critical assesment of theorethical approaches and application in the analysis of social media communication.
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Examination
|
Title
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% from total grade
|
Grade
|
|---|---|---|
|
1.
Examination |
-
|
-
|
|
Capacity of fixation of the belief in discussions (20%), the overview of theoretical approaches in the final paper (20%), analysis and argumentation (20%), presentation (20%), answers on questions (20%).
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||
Study Course Theme Plan
FULL-TIME
Part 1
-
Lecture
|
Modality
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Location
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Contact hours
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|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Web 2.0 or 3.0? Reflection on online communication.
Cases with key (learning)s: how is the "crowd" (re)acting?
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
How do corporate communications work with social media?
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-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Laswell meets social media in corporate communications: Who uses what to what extent?
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Laswell meets social media in corporate communications: Who uses what to what extent?
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
What is a crisis, what is a communication crisis?
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Strategies ex ante and ex post: How can organizations prevent/overcome communication crisis?
|
Total ECTS (Creditpoints):
3.00
Contact hours:
12 Academic Hours
Final Examination:
Exam (Written)
Bibliography
Required Reading
1.
Fuchs, C. Social media: A critical introduction. Sage, 2017.
2.
Shehabat, A. The social media cyber-war: the unfolding events in the Syrian revolution 2011.//Global Media Journal. Australian Edition, 2013
3.
Ruggiero, A. Vos, M. Social Media Monitoring for Crisis Communication: Process, Methods and Trends in the Scientific Literature //Online Journal of Communication and Media Technologies Vol. 4 Issue: 1, 2014
4.
Wright, D.K., Drifka Hinson, M. An Updated Examination of Social and Emerging Media Use in Public Relations Practice: A Longitudinal Analysis Between 2006 and 2013.//Public Relations Journal Vol. 7, No. 3, 2013.
5.
Ngai, E. WT, Spencer SC T, and K.KL Moon. "Social media research: Theories, constructs, and conceptual frameworks." International journal of information management 35.1 (2015): 33-44.
6.
Hjorth, L., & Hinton, S. . Understanding social media. SAGE Publications Limited, 2019.
7.
Koonin, M. Managing Risk, Reputation and Identity of Young Adults in a Social Media Environment //Online Journal of Communication and Media Technologies Vol.3 Issue: 2, 2013
8.
Bucher, T., & Helmond, A. The affordances of social media platforms. The SAGE handbook of social media. - Thousand Oaks, SAGE, 2017, 223-253.
Additional Reading
1.
Schivinski, B., & Dabrowski, D. The effect of social media communication on consumer perceptions of brands. Journal of Marketing Communications, (2016). 22(2), 189-214.
2.
Felix, R., Rauschnabel, P. A., & Hinsch, C. . Elements of strategic social media marketing: A holistic framework. Journal of Business Research, (2017), 70, 118-126.
3.
Imran, M., Castillo, C., Diaz, F., & Vieweg, S. Processing social media messages in mass emergency: A survey. ACM Computing Surveys (CSUR),(2015), 47(4), 67.