Veidlapa Nr. M-3 (8)
Study Course Description
Visual culture, Multimedia & Multimodality and MIL
Course Code
KSK_266
Branch of Science
Communication Theory; Media and communications
ECTS
3.00
Target Audience
Information and Communication Science
LQF
Level 7
Study Type And Form
Full-Time
Study Course Implementer
Course Supervisor
Ilva Skulte
Structure Unit Manager
Ieva Puzo
Structural Unit
Faculty of Social Sciences
Contacts
Dzirciema street 16, Rīga, szf@rsu.lv
About Study Course
Objective
To provide theoretical knowledge and practical know-how in analysis of multimedia and multimodal communication with special attention to the role of visual communication in contemporary culture and the modal diversity in the process of learning as well as cognitive aspects in the variety of opportunities provided by multimedia in communication.
Preliminary Knowledge
Theories of communication and MIL.
Learning Outcomes
Knowledge
1.In-depth understanding of the role the media play in culture and specifics of the communication in each of the media. In-depth knowledge of the modes of communication and the advantages and disadvantages of perception and sending of information in various channels of the multimodal communication environments.
Skills
1.Capacity to analyse visual and multimodal message and compose it according to specifics of communication situation.
Competences
1.The ability to apply the knowledge acquired about the nature of messages in different media and in multimedia in order to analyse and create messages in multimodal communication environments.
Assessment
Individual work
|
Title
|
% from total grade
|
Grade
|
|---|---|---|
|
1.
Individual work |
-
|
-
|
|
To read compulsory literature and to prepare for practical work in seminars as well as to independently create a final project.
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||
Examination
|
Title
|
% from total grade
|
Grade
|
|---|---|---|
|
1.
Examination |
-
|
-
|
|
Participation and activity in lectures and seminars 10%,
Practical works 25%,
Final project 25%,
Examination 40%.
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||
Study Course Theme Plan
FULL-TIME
Part 1
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
History of media and culture.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Concept and theory of visual culture.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Approaches to the interpretation and analysis of visual image.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Approaches to the interpretation and analysis of visual image.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Specifics of image media: fine art.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Specifics of image media: photography.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Specifics of image media: photography.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Specifics of image media: film.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Specifics of image media: film.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Specifics of image media: television.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Image media in the age of new media.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Sound in the history of culture: noise, speech, music and media.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Sound in the history of culture: noise, speech, music and media.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Multimedia: concept and potential of expression.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Multimodality and the analysis of multimodal messages.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Multimodality and the analysis of multimodal messages.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Multimodal messages in the process of learning.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Multimodal messages in the process of learning.
|
Total ECTS (Creditpoints):
3.00
Contact hours:
36 Academic Hours
Final Examination:
Exam (Written)
Bibliography
Required Reading
1.
Frey, N., & Fisher, D. (2008). Teaching visual literacy: Using comic books, graphic novels, anime, cartoons, and more to develop comprehension and thinking skills. Corwin Press.
2.
Grau, O. (Ed.). (2011). Imagery in the 21st Century. MIT press.
3.
Howells, R., Negreiros, J. (2018). Visual Culture. Polity Press.
4.
Jewitt, C. (2012). Technology, literacy, learning: A multimodal approach. Routledge.
5.
Jewitt, C. (Ed.). (2017). The Routledge handbook of multimodal analysis (pp. 14-27). London: Routledge.
6.
McPherson, G., & Mills, J. (2016). Musical literacy: Reading traditional clef notation. In: The Child as Musician: A handbook of musical development
7.
Bezemer, J., Carey J. (2018). Multimodal analysis: Key issues. In: Research methods in linguistics. pp. 180-197.
8.
Brugar, K. A., & Roberts, K. L. (2017). Seeing is believing: Promoting visual literacy in elementary social studies. Journal of Teacher Education, 68(3), pp. 262-279.
9.
Burn, A., & Kress, G. (2018). 2 Multimodality, Style, and the Aesthetic. In: Multimodality and Aesthetics, 2.
10.
Yap, W. L. (2016). Transforming conventional teaching classroom to learner-centred teaching classroom using multimedia-mediated learning module. International Journal of Information and Education Technology, 6(2), pp. 105-112.
11.
Jewitt, C., Bezemer, J. J., & O'Halloran, K. L. (2016). Introducing multimodality. London: Routledge.
12.
Kress, G. (2015). “Literacy” in a multimodal environment of communication. In: Handbook of Research on Teaching Literacy Through the Communicative and Visual Arts, Volume II: A Project of the International Reading Association, 91.
13.
van Leeuwen, T. (2017). Multimodal literacy. Metaphor, (4), 17.
Additional Reading
1.
Forceville, C., & Urios-Aparisi, E. (Eds.). (2009). Multimodal metaphor (Vol. 11). Walter de Gruyter.
2.
Mirzoeff, N. (Ed.). (2012). The visual culture reader. Psychology Press.
3.
Machin, D. (2007). Introduction to multimodal analysis. Bloomsbury Publishing.
4.
Kachorsky, D., & Serafini, F. (2019). From Picturebooks to Propaganda: Developing Visual and Multimodal Literacies. In Teaching Literature and Language Through Multimodal Texts (pp. 70-92). IGI Global.
5.
O’Halloran, K. L. (2011). Multimodal discourse analysis. In: Companion to discourse, pp. 120-137.
6.
Serafini, F. (2015). Multimodal literacy: From theories to practices. Language Arts, 92(6), pp. 412-423.
7.
Kress, Gunther R., and Theo Van Leeuwen. (2020). Reading images: The grammar of visual design. Psychology Press
8.
Walsh, M. (2010). Multimodal literacy: What does it mean for classroom practice?. Australian Journal of Language and Literacy, The, 33(3), 211.