Veidlapa Nr. M-3 (8)
Study Course Description
Marketing Process and Strategies
Course Code
LSPA_735
Branch of Science
Economics and Business; Marketing
ECTS
3.00
Target Audience
Civil and Military Defense; Communication Science; Information and Communication Science; Law; Medical Services; Medical Technologies; Pedagogy; Political Science; Psychology; Public Health; Social Welfare and Social Work; Sociology; Sports Science; Sports Trainer
LQF
All Levels
Study Type And Form
Full-Time
Study Course Implementer
Course Supervisor
Inese Spīča
Structure Unit Manager
Uģis Ciematnieks
Structural Unit
Department of Sports Theory
Contacts
Rīga, Brīvībs gatve 333, Sporta teorijas katedra
About Study Course
Objective
Provide theoretical and practical knowledge of marketing development law and marketing environment.
Preliminary Knowledge
Not necessary.
Learning Outcomes
Knowledge
1.Has an understanding of global development trends in marketing at a conceptual level
Individual work and tests
Marketing innovations • test 2
2.Understands marketing theory at the level of comprehension
Individual work and tests
test 2 • Marketing innovations
Skills
1.Can analyse marketing trends, marketing indicators, marketing complex
Individual work and tests
test 1 • Marketing innovations
Competences
1.Able to analyse, plan, control and manage the marketing process
Individual work and tests
test 2
Assessment
Individual work
|
Title
|
% from total grade
|
Grade
|
|---|---|---|
|
1.
Marketing innovations |
30.00% from total grade
|
10 points
|
|
Prepare a description of one marketing innovation in the form of a scientific Article on pages 8-10 and a maximum of 5000 words |
||
Examination
|
Title
|
% from total grade
|
Grade
|
|---|---|---|
|
1.
Seminar activities |
10.00% from total grade
|
Test
|
|
Today’s highlights of marketing |
||
|
2.
test 1 |
30.00% from total grade
|
10 points
|
|
Marketing environment and target market |
||
|
3.
test 2 |
30.00% from total grade
|
10 points
|
|
Marketing process and its results |
||
Study Course Theme Plan
FULL-TIME
Part 1
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Basic marketing concepts
Description
Marketing research objects, diversity of objectives in marketing |
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Basic marketing concepts
Description
Marketing research objects, diversity of objectives in marketing |
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Marketing activity concepts
Description
Content of marketing activity concepts |
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Marketing environment
Description
Marketing environment indicators |
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Marketing process
Description
Development and evaluation of marketing processes |
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Marketing research
Description
Content of marketing research |
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Behaviour of purchasers and purchasing decisions in consumer market
Description
Pattern of behaviour of the buyer in the consumer market |
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Behaviour of buyers in the Business and Budget Organisation market
Description
Buyer behaviour model |
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Assessment, measurement and forecasting of demand
Description
Assessment of demand in different markets |
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Market segmentation
Description
Nature, objectives and market segmentation methods of market segmentation |
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Definition of the target market
Description
Market segment evaluation and marketing strategy in the target market |
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Definition of the target market
Description
Market segment evaluation and marketing strategy in the target market |
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Strengthening the market position of the product
Description
Development of a strategy to strengthen the market position of the product |
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Strengthening the market position of the product
Description
Development of a strategy to strengthen the market position of the product |
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Marketing Environment and Target Market – Test 1
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Marketing Process and Its Outcomes – Test 2
|
Total ECTS (Creditpoints):
3.00
Contact hours:
32 Academic Hours
Final Examination:
Exam (Written)
Bibliography
Required Reading
1.
Praude V., Beļčikovs J. Mārketings. - R.: Vaidelote, 2011.- 560 lpp. (akceptējams izdevums)
2.
Hamblina K.Īsi par mārketingu.- R.: RKS Komerczinību centrs, 1994.-96 lpp. (akceptējams izdevums)