Business in Aesthetic Medicine, Marketing, Legal Bases
Study Course Implementer
Residency Speciality
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About Study Course
Objective
Ensure acquisition and development of theoretical knowledge and practical skills in business, marketing, legal bases in aesthetic medicine in accordance with the requirements of the specialty of aesthetic medical physician in order to prepare the physician for certification in accordance with the regulatory documents of the LR.
Learning Outcomes
Knowledge
1.As a result of studying, the medical resident will know the terminology and general view of the law regulations in the aesthetic medicine doctor’s practice. Will be familiar with marketing opportunities, the role of media in what they do.
Skills
1.Will be able to understand the laws, keep track of the changes. To present their activities, practices, to provide information about their medical activities in a professional manner.
Competences
1.Combining practical and theoretical knowledge will observe and operate within the framework of Latvian state legislation. Will practise responsibly within the scope of their competence. Will be able to conduct business in compliance with marketing, personnel and financial management, management information systems, in accordance with business principles.
Assessment
Individual work
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Title
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% from total grade
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Grade
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1.
Individual work |
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Works independently with literature. Prepare for the seminars of the study course. |
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Examination
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Title
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% from total grade
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Grade
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1.
Examination |
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10 points
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Assessment of practical skills and theoretical knowledge in a 10-point system. |
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Study Course Theme Plan
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Seminar
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Modality
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Location
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Topics
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Professional ethics of the aesthetic medicine doctor. Photo documentation. Marketing in the practice of aesthetic medicine. A PR guide for aesthetic medicine doctors.
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Seminar
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Modality
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Location
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Topics
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Legal basics of the action, in the eyes of the aesthetic medicine physician and patient. The meaning of informed consent and other forms.
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Bibliography
Required Reading
Sky Tin Hau Wong, Tingsong Lim: A guide to Aesthetic Medicine and Cosmetic Surgery. 2023.
Kamal ALhallak, Adel Abdulhafid, Salem Tomi, Dima Omran The Ultimate Guide for Laser and IPL in the Aesthetic Field. 2023.
Ali Pirayesh, Dario Bertossi, Izolda Heydenrych Aesthetic facial Anatomy. Essentials for injections. 2020.
Kang S., Amagai M., Bruckner A.L., Enk A.H., Margolis D.J., McMichael A.J., Orringer J.S. Fitzpatrick's Dermatology: 2-Volume Set, 9th Ed. McGraw-Hill Education / Medical, 2019, 1866 p.
Amelia K. Hausauer, Derek H. Jones PRP and Microneedling in Aesthetic Medicine. 2019.
Markowitz O. A Practical Guide to Dermoscopy, 7th Ed. Wolters Kluwer, 2017, 292 p.
Mario Goisis Injections in Aesthetic medicine: Atlas of Full-face and Full-body Treatment. 2014.