Veidlapa Nr. M-3 (8)
Study Course Description
Corporate Communication and Ethics
Course Code
LSPA_736
Branch of Science
Health sciences; Sport Pedagogy; Theory and History of Sports
ECTS
3.00
Target Audience
Pedagogy; Sports Science; Sports Trainer
LQF
All Levels
Study Type And Form
Full-Time
Study Course Implementer
Course Supervisor
Monta Jakovļeva
Structure Unit Manager
Uģis Ciematnieks
Structural Unit
Department of Sports Theory
Contacts
LSPA, Brīvības gatve 333, Riga, LV-1006, monta.jakovleva@rsu.lv
About Study Course
Objective
To provide knowledge and develop competences on the nature and types of communication, the internal and external communication of the organisation (undertaking, institution), the principles of its formation and management, on ethical guidelines for interpersonal communication organisations and society as a whole. Learning the course helps students acquire knowledge and practical skills in building and managing corporate communications across organizations.
Preliminary Knowledge
Not neccesary
Learning Outcomes
Knowledge
1.Understands and describes today’s interpersonal communication process, its regularity and impact on the organisation’s activities
Individual work and tests
Communication skills in an organization: their research and analysis
2.Understand and characterize the principles and methods for establishing and managing internal and external communication within an organization
Individual work and tests
Examination
3.Identify and explain ethical guidelines, principles of individual and professional ethics and ethical standards for corporate communication and reputation
Individual work and tests
Examination
Skills
1.Researches and analyses the uses and ethical aspects of communications for a particular organisation
Individual work and tests
Communication skills in an organization: their research and analysis
2.Use and analyse appropriate methods for the implementation of internal and external communication within the organisation, critically assessing business situations from an ethical point of view
Individual work and tests
Examination
3.Identify and analyse problems caused by disregard of ethical principles in corporate communication
Individual work and tests
Examination
Competences
1.Analyse and justify the organization’s internal and external communication codes, channels, and tools
Individual work and tests
Examination
2.Identifies and selects communication and ethical performance directions within the organization
Individual work and tests
Examination
3.Demonstrate professional contact in accordance with the principles of individual and professional ethics
Individual work and tests
Examination
Assessment
Individual work
|
Title
|
% from total grade
|
Grade
|
|---|---|---|
|
1.
Communication skills in an organization: their research and analysis |
40.00% from total grade
|
10 points
|
|
Conditions: The work may be developed by the student individually/or-2 students in the group. Explanation of the task: sources of information from theory 1-2 for theoretical justification. Practical part - research, analysis of the communication of a particular organisation (companies, institutions) and its working environment. The work developed is presented in a workshop/seminar specified by the lecturer. Presentation 10-12 slides. Structured, understandable. The information resources used are displayed at the end of the presentation |
||
Examination
|
Title
|
% from total grade
|
Grade
|
|---|---|---|
|
1.
Examination |
15.00% from total grade
|
10 points
|
|
Research and analysis of practical situations (communication process, types, barriers in organisations), presentation thereof. Identification of problem situations. Discussion. Evaluation criteria in e-studies |
||
|
2.
Examination |
15.00% from total grade
|
10 points
|
|
Research and analysis of practical situations (communication codes, their use in organisations), presentation thereof. Identification of problem situations. Discussion. Evaluation criteria in e-studies |
||
|
3.
Examination |
15.00% from total grade
|
10 points
|
|
Research and analysis of practical situations (internal and external communication within organisations), presentation thereof. Identification of problem situations. Discussion. Evaluation criteria in e-studies |
||
|
4.
Examination |
15.00% from total grade
|
10 points
|
|
Research and analysis of practical situations (ethical and unethical communication within organisations), presentation thereof. Identification of problem situations. Discussion. Evaluation criteria in e-studies |
||
Study Course Theme Plan
FULL-TIME
Part 1
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Introduction to the study course (information about the contents and requirements of the course, assignments throughout the course).
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
What is communication (concept and substance). The nature and functions of corporate communication. The importance of communication in the life of the individual, organisation and society.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Communication and personal/corporate development. The communication process, its elements.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Communication barriers (concept, essence and types).
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
How to reduce communication barriers in the work environment.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
How to reduce communication barriers in the work environment.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Types of communication. Communication codes.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Types of communication. Communication codes.
|
|
Internal communication within the organization. Vertical, horizontal and diagonal internal communication within organisations.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Communication codes. Company logos, symbols, corporate colors, product packaging, room design, etc. External communication within the organization. External communication audiences, channels and instruments in enterprises.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Direct, remote and digital external communication within organisations. Corporate social responsibility as ethical behaviour and sustainability in the operation of an organisation
|
Total ECTS (Creditpoints):
3.00
Contact hours:
20 Academic Hours
Final Examination:
Exam
Bibliography
Required Reading
1.
Veinberga, S. (2019). Komunikācija. Teorija un prakse. Rīga: Sava grāmata, 331 lpp.
2.
Derkevica-Pilskunga J., Bunkus J. Komunikācija. BA Turība, 2023.208 lpp.
3.
Lasmane, S. (2012). Komunikācijas ētika. Rīga: LU akadēmiskais apgāds, 304 lpp. (akceptējams izdevums).
4.
Meyer-Galow, E. (2018). Business Ethics 3. 0: The New Integral Ethics. Walter de Gruyter GmbH.
Additional Reading
1.
Kazaka, O. (2019). Pirmā PR grāmata. Rīga, 182 lpp.
2.
Machado, C., Starr-Glass, D., Davim, J. C., Bràs, F. A., Sanz, G. C., et.al. (2018). Micro MBA: Theory and Practice. De Gruyter, Inc.
3.
DiMarco, J. (2017). Commmunications Writing and Design: The Integrated Manual for Marketing, Advertising, and Public Relations. John Wiley & Sons, Incorporated.
4.
Communication and Media Ethics. Edited by Patrick Lee Plaisance. (2018). Boston; Berlin: De Gruyter Mouton.