Veidlapa Nr. M-3 (8)
Study Course Description
Research, Management and Marketing in Recreation
Course Code
LSPA_497
Branch of Science
Health sciences; Other Sub-Branches of Health and Sports Science; Sport Pedagogy; Theory and History of Sports
ECTS
3.00
Target Audience
Pedagogy; Sports Trainer
LQF
Level 6
Study Type And Form
Full-Time; Part-Time
Study Course Implementer
Course Supervisor
Kalvis Ciekurs
Structure Unit Manager
Diāna Laipniece
Structural Unit
Latvian Academy of Sport Education (LASE)
Contacts
LSPA, Brīvības gatve 333, Riga, LV-1006
About Study Course
Objective
The goal of the course is to provide the opportunity to master and apply qualitative research methods in recreation, to acquire theoretical knowledge, and to practically apply the selection of training tools and methods for students. To provide the opportunity to learn the basics of entrepreneurship related to recreation, to master the management processes associated with recreation management, and to understand the importance of clusters in recreation business. To provide the opportunity to learn the fundamentals of marketing related to the recreation sector and the basic principles of brand building.
Preliminary Knowledge
General educational study courses, theoretical basic courses of the sector.
Learning Outcomes
Knowledge
1.1. Understands the qualitative methods used in recreation research, their application, and analysis. 2. Understands the training process and its importance in recreation. 3. Understands the concepts of recreation management and marketing, the supply and demand for recreation services in 4. Latvia, the formation of prices for recreation services, and the development, management, and control of recreation-related projects. 4. Is familiar with the basic principles of creating a company strategy. Understands various marketing theories. Knows methods and techniques for promoting the sales of a company's services. 5. Understands motivation theories and their practical application in employee motivation and motivating the target group for services.
Skills
1.1. Is able to choose appropriate methods for research and organize a study in recreation. 2. Is able to independently work with video analysis software and develop a scientific presentation. 3. Is able to develop recreation service projects and inform the target audience about the results of their activities. 4. Is able to formulate the mission and vision of a recreation company and justify the need for the development of the company's strategy.
Competences
1.1. Skillfully organizes research in recreation, analyzes research results using qualitative data processing software. 2. Resolves professional issues related to research in recreation and the training process. 3. Can independently conduct pedagogical biomechanical video analysis for any sport with the help of computer programs. 4. Skillfully analyzes marketing trends, demand, and supply of services in the recreation sector. 5. Effectively applies acquired knowledge in the development of recreation service projects. 6. Is proficient in methods and techniques for developing and improving interpersonal relationships and collaboration skills.
Assessment
Individual work
|
Title
|
% from total grade
|
Grade
|
|---|---|---|
|
1.
Video analysis - assessment of sporting activities |
20.00% from total grade
|
Test
|
|
Video analysis for evaluating athletic activities with the Kinovea program. |
||
|
2.
Qualitative research - pedagogical observation |
20.00% from total grade
|
Test
|
|
Data Collection (Observation), Interpretation, and Processing with the Qualitative Research Program ATLAS.ti. Result Analysis. Drawing Conclusions. |
||
Examination
|
Title
|
% from total grade
|
Grade
|
|---|---|---|
|
1.
Inspection work in management |
20.00% from total grade
|
Test
|
|
2.
Inspection job in marketing |
20.00% from total grade
|
Test
|
|
3.
Create and present a recreation service ad |
20.00% from total grade
|
Test
|
Study Course Theme Plan
FULL-TIME
Part 1
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Research Process in Recreation, Observation, Planning and Organizing Observations, Choosing Techniques. Conducting Observations in Recreational Events.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Video Forum, analysis of the NELL observation of video film.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Observation planning, documentation preparation, protocol.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Qualitative Research Paradigms. Data Collection through Observation, Observation Coding, and Quotation (Positive, Negative Codes, Verbal and Non-Verbal Codes).
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Observation progress
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Analysis, encoding of observation data.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Presentation of observation data
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Presentation of observation data
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Video analysis with a computer program and production of scientific presentations - development
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Video analysis with a computer program and production of scientific presentations - development
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Video analysis in selected sport, motion selection for analysis
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Video analysis in selected sport, motion selection for analysis
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Video analysis results and interpretation
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Explanation of the term "entrepreneurship," company vision and mission, strategic planning of company operations. Explanation of the term "management."
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Management theories, factors and functions in recreation, personnel management.
Functions and principles of recreational management. (5 Porter Force) The personality, authority of the manager.
Management styles, personnel management in a recreational, active tourism company.
Art of communication in recreational enterprises, conflict resolution. Development and development of mutual relations and cooperation skills. Techniques and methods.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
A recreation of the concept of “marketing”, an explanation, a recreation of the concept of marketing. Marketing environment, market segmentation, provision of recreational services, demand.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Market segmentation, supply, demand, recreation service. Recreational marketing concept. Specifics of service marketing. Services and innovations, types thereof. Price formation for recreation service;
Cluster formation.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Creating a marketing strategy in recreation. Service price, product (service) lifecycle.
Theories about the target lecture theatre of recreational service, the formation of motivation. Marketing perspectives, advertising, its types and specificities in recreation.
Research, organisation of studies, research methods in the marketing of tourism and recreation. Cooperation with organisations providing recreational services, institutions, public authorities and local governments, private individuals
|
Total ECTS (Creditpoints):
3.00
Contact hours:
36 Academic Hours
Final Examination:
Exam
PART-TIME
Part 1
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Research Process in Recreation, Observation, Planning and Organizing Observations, Choosing Techniques. Conducting Observations in Recreational Events.
|
|
Video Forum, analysis of the NELL observation of video film.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Observation planning, documentation preparation, protocol.
|
|
Qualitative Research Paradigms. Data Collection through Observation, Observation Coding, and Quotation (Positive, Negative Codes, Verbal and Non-Verbal Codes).
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Observation progress
|
|
Analysis, encoding of observation data.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Presentation of observation data
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Video analysis with a computer program and production of scientific presentations - development
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Video analysis in selected sport, motion selection for analysis
|
|
Video analysis results and interpretation
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Explanation of the term "entrepreneurship," company vision and mission, strategic planning of company operations. Explanation of the term "management."
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Management theories, factors and functions in recreation, personnel management.
Functions and principles of recreational management. (5 Porter Force) The personality, authority of the manager.
Management styles, personnel management in a recreational, active tourism company.
Art of communication in recreational enterprises, conflict resolution. Development and development of mutual relations and cooperation skills. Techniques and methods.
|
-
Test
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
1
|
Topics
|
A recreation of the concept of “marketing”, an explanation, a recreation of the concept of marketing. Marketing environment, market segmentation, provision of recreational services, demand.
|
|
Market segmentation, supply, demand, recreation service. Recreational marketing concept. Specifics of service marketing. Services and innovations, types thereof. Price formation for recreation service;
Cluster formation.
|
-
Test
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
1
|
Topics
|
Creating a marketing strategy in recreation. Service price, product (service) lifecycle.
Theories about the target lecture theatre of recreational service, the formation of motivation. Marketing perspectives, advertising, its types and specificities in recreation.
Research, organisation of studies, research methods in the marketing of tourism and recreation. Cooperation with organisations providing recreational services, institutions, public authorities and local governments, private individuals
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Creating a marketing strategy in recreation. Service price, product (service) lifecycle.
Theories about the target lecture theatre of recreational service, the formation of motivation. Marketing perspectives, advertising, its types and specificities in recreation.
Research, organisation of studies, research methods in the marketing of tourism and recreation. Cooperation with organisations providing recreational services, institutions, public authorities and local governments, private individuals
|
Total ECTS (Creditpoints):
3.00
Contact hours:
18 Academic Hours
Final Examination:
Exam
Bibliography
Required Reading
1.
Casey A., Goodyear V.A., Armour K.A. (2014) Digital Technologies and Learning in Physical Education: Pedagogical cases. 949. lpp. (akcpetējams izdevums)
2.
Dombrova E. (2008) Radošais mārketings. Biznesa augstskola Turība. (akcpetējams izdevums)
3.
Freijers V. (2011) Tūrisma mārketings. Biznesa augstskola Turība. (akcpetējams izdevums)
4.
Hurd A.R., BarcelonaJ., Zimmerman J., Ready J. (2023) Leisure Services Management. 2nd Edición. Human Kinetics.
5.
Kmenta R. (2023) Stop selling, start asking - The most powerful psychological questioning techniques to boost your sales success: A practical sales guide for managers, ... and salespeople (Business in a nutshell), VoV media, 181.lpp.
Additional Reading
1.
Mārtinsone K. (2011) Ievads pētniecībā. Stratēģijas, dizaini, metodes. Rīga: RaKa.
2.
Špona A., Cehlova Z. (2004) Pētniecība pedagoģijā. Rīga: Raka.
3.
„Komerclikums”.
4.
Kroplijs A., Raščevska M. (2010) Kvalitatīvās pētniecības metodes sociālajās zinātnēs. Rīga: Raka.