Veidlapa Nr. M-3 (8)
Study Course Description
E-Marketing Strategies in International Business
Course Code
SBUEK_198
Branch of Science
-
ECTS
3.00
Target Audience
Business Management; Management Science
LQF
Level 7
Study Type And Form
Full-Time; Part-Time
Study Course Implementer
Course Supervisor
Henrijs Kaļķis
Structure Unit Manager
Ieva Puzo
Structural Unit
Faculty of Social Sciences
Contacts
Dzirciema street 16, Rīga, szf@rsu.lv
About Study Course
Objective
Ensure the knowledge acquisition related to e-marketing and e-commerce in international business.
Preliminary Knowledge
Marketing and international marketing theory and management.
Learning Outcomes
Knowledge
1.On completion of the study course, students will have acquired knowledge of e-marketing in international business, of its development prospects, application possibilities of e-marketing in international business.
Skills
1.Students will be able to organise, manage and control e-marketing activities in international business.
Competences
1.Students will be able to make decisions independently, work in a modern work team to successfully organise and manage e-marketing activities in international business.
Assessment
Individual work
|
Title
|
% from total grade
|
Grade
|
|---|---|---|
|
1.
Individual work |
-
|
-
|
|
Individual and group work, preparation of presentations according to the course topics.
|
||
Examination
|
Title
|
% from total grade
|
Grade
|
|---|---|---|
|
1.
Examination |
-
|
-
|
|
Active participation in practical classes (20%)
Individual project (30%)
Examination (50%)
|
||
Study Course Theme Plan
FULL-TIME
Part 1
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Introduction to the study course. The essentials of e-marketing and its development.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Introduction to the study course. The essentials of e-marketing and its development.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Introduction to the study course. The essentials of e-marketing and its development.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Market research and analysis of e-marketing opportunities.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Market research and analysis of e-marketing opportunities.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Market research and analysis of e-marketing opportunities.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Market research and analysis of e-marketing opportunities.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Market segmentation and e-marketing strategy in the target market.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Market segmentation and e-marketing strategy in the target market.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Market segmentation and e-marketing strategy in the target market.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Product distribution channels in e-environment.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Product distribution channels in e-environment.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Product distribution channels in e-environment.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Product distribution channels in e-environment.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Development of marketing communication in e-environment.
|
Total ECTS (Creditpoints):
3.00
Contact hours:
30 Academic Hours
Final Examination:
Exam (Written)
PART-TIME
Part 1
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
1
|
Topics
|
Introduction to the study course. The essentials of e-marketing and its development.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
1
|
Topics
|
Introduction to the study course. The essentials of e-marketing and its development.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
1
|
Topics
|
Market research and analysis of e-marketing opportunities.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
1
|
Topics
|
Market research and analysis of e-marketing opportunities.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
1
|
Topics
|
Market research and analysis of e-marketing opportunities.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
1
|
Topics
|
Market segmentation and e-marketing strategy in the target market.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
1
|
Topics
|
Market segmentation and e-marketing strategy in the target market.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
1
|
Topics
|
Product distribution channels in e-environment.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
1
|
Topics
|
Product distribution channels in e-environment.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
1
|
Topics
|
Product distribution channels in e-environment.
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
1
|
Topics
|
Product distribution channels in e-environment.
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
1
|
Topics
|
Development of marketing communication in e-environment.
|
Total ECTS (Creditpoints):
3.00
Contact hours:
12 Academic Hours
Final Examination:
Exam (Written)
Bibliography
Required Reading
1.
Bendle N. T., Farris P. W., Pfeifer P. E., & Reibstein D. J. Marketing metrics: The manager's guide to measuring marketing performance. Pearson Education, Incorporated, 2016
2.
Singh N. Localization Strategies for Global E-Business. Cambridge University Press, 2012, 346 pp.
3.
Chaffey D. E-Commerce & E-Business Management: Strategy, Implementation and Practice. Pearson Education Limited. Prentice Hall, 2015
4.
Cunningham M. B2B: How to build a profitable e-commerce strategy. Business News Publishing, 2013, 10 pp.
5.
Lopez, S. Value-based Marketing Strategy : Pricing and Costs for Relationship Marketing. Wilmington, Del: Vernon Press, 2014
Additional Reading
1.
Da Costa E. Global E-Commerce strategies for Small Business. The MIT Press, 2003, 220 pp.
2.
Singh N. Localization Strategies for Global E-Business. Cambridge University Press, 2012
3.
Murynets, I. Optimal Investment And Marketing Strategies. Singapore: World Scientific, 2012
4.
Mc Cue S. Farce to Force: Bulding Profitable E-Commerce Strategies. South Western, 2008, 306 pp.
5.
Berthon P., Pitt L.F., Zinkham G.M. Electronic Commerce: The Strategic Perspective. Creative Commons Attribution, 2008