Veidlapa Nr. M-3 (8)
Study Course Description

Crisis Communication

Main Study Course Information

Course Code
SZF_142
Branch of Science
Law; State's Rights
ECTS
3.00
Target Audience
Civil and Military Defense; Communication Science; Juridical Science
LQF
Level 7
Study Type And Form
Full-Time; Part-Time

Study Course Implementer

Course Supervisor
Structure Unit Manager
Structural Unit
Faculty of Social Sciences
Contacts

Dzirciema street 16, Rīga, szf@rsu.lv

About Study Course

Objective

The aim of course is to develop students' crisis management skills, including the skills to recognize crisis situations, to understand the specifics of each crisis and of being able to find the best communication solutions for crisis management. The course is designed to introduce students with the theoretical basis of crisis management and crisis communication, identification and assessment of possible crisis situations, preparation for them, action and communication in a crisis, public opinion and cooperation with the mass media. At the end of the course, students will have the opportunity to apply the acquired knowledge in crisis communication simulation.

Preliminary Knowledge

Basic knowledge of communication and public relations.

Learning Outcomes

Knowledge

1.In the course of the course, students will be provided with knowledge about crisis management and crisis communication, identifying and evaluating crisis situations, as well as actions during a crisis.

Skills

1.To develop students' crisis management skills, including the skills to recognize crisis situations, understand the needs of each situation and be able to identify the best communication solutions for crisis management.

Competences

1.Providing support to the organization's management and communication manager in crisis management and crisis communication situations and the ability to practically organize communication in crisis situations.

Assessment

Individual work

Title
% from total grade
Grade
1.

Individual work

-
-
Homework, case analysis, exam. See the course description (word) in e-studies with a detailed description of the tasks. In order to evaluate the quality of the study course as a whole, the student must fill out the study course evaluation questionnaire on the Student Portal.

Examination

Title
% from total grade
Grade
1.

Examination

-
-
See course description (word) in e-studies with a detailed description of tasks
2.

Examination

-
-
Homework, case analysis, exam - analysis, ability to apply theoretical knowledge, reasoning of proposed solutions, conclusions and proposals.

Study Course Theme Plan

FULL-TIME
Part 1
  1. Lecture

Modality
Location
Contact hours
On site
Auditorium
2

Topics

Introduction in crisis communication; Anatomy of a crisis
  1. Class/Seminar

Modality
Location
Contact hours
On site
Auditorium
2

Topics

Identification of crisis, types and vulnerability; Crisis Case Study Analysis
  1. Lecture

Modality
Location
Contact hours
On site
Auditorium
2

Topics

Preparing for crisis situations. Crisis management and communication plan. Crisis management
  1. Lecture

Modality
Location
Contact hours
On site
Auditorium
2

Topics

Public opinion and mass media in crisis situations. Ethical aspects and the role of leadership in a crisis
  1. Class/Seminar

Modality
Location
Contact hours
On site
Auditorium
2

Topics

Recent findings on crisis communication. Final research
Total ECTS (Creditpoints):
3.00
Contact hours:
10 Academic Hours
Final Examination:
Exam (Written)
PART-TIME
Part 1
  1. Lecture

Modality
Location
Contact hours
On site
Auditorium
2

Topics

Introduction in crisis communication; Anatomy of a crisis
  1. Class/Seminar

Modality
Location
Contact hours
On site
Auditorium
2

Topics

Identification of crisis, types and vulnerability; Crisis Case Study Analysis
  1. Lecture

Modality
Location
Contact hours
On site
Auditorium
2

Topics

Preparing for crisis situations. Crisis management and communication plan. Crisis management
  1. Lecture

Modality
Location
Contact hours
On site
Auditorium
2

Topics

Public opinion and mass media in crisis situations. Ethical aspects and the role of leadership in a crisis
  1. Class/Seminar

Modality
Location
Contact hours
On site
Auditorium
2

Topics

Recent findings on crisis communication. Final research
Total ECTS (Creditpoints):
3.00
Contact hours:
10 Academic Hours
Final Examination:
Exam (Written)

Bibliography

Required Reading

1.

Coombs W. T. Ongoing crisis communication: Planning, Managing, and Responding. 5th ed. SAGE Publications, Inc; 2019

2.

Hornmoen H., Backholm K. Social Media Use in Crisis and Risk Communication: Emergencies, Concerns and Awareness. Emerald Publishing Limited, 2018

3.

Lehtonens J., Siliņa R., Ābelniece B. Riska un krīze komunikācija. Rīga: SIA Biznesa Augstskola Turība, 2011

Additional Reading

1.

The Handbook of Crisis Communication. Edited by W. Timothy Coombs and Sherry J. Holladay. 2010

2.

OECD Risk Management: STRATEGIC CRISIS MANAGEMENT // Charles Baubion

Other Information Sources

1.

Crisis Managemetn and Communications