Veidlapa Nr. M-3 (8)
Study Course Description

Intercultural Communication and Research Methods

Main Study Course Information

Course Code
SVUEK_041
Branch of Science
Clinical medicine; Public and environmental health
ECTS
3.00
Target Audience
Public Health
LQF
Level 7
Study Type And Form
Full-Time

Study Course Implementer

Course Supervisor
Structure Unit Manager
Structural Unit
Institute of Public Health
Contacts

Riga, 9 Kronvalda boulevard, svek@rsu.lv, +371 67338307

About Study Course

Objective

The aim of the study course is to acquaint students with systematized aspects of intercultural communication problems, to develop students' intercultural communication skills and abilities, and to develop intercultural competence. The study course develops intercultural awareness, i.e. the ability to perceive one's cultural experience and impressions from other cultures as components of a wider system of cultural standards, thus ensuring a better understanding of them. As a result of discussions and exchanges of ideas, students develop the ability to change perspectives and see self-evident things and phenomena (their cultural standards) from a different external perspective.

Preliminary Knowledge

General knowledge in Humanities.

Learning Outcomes

Knowledge

1.Students will be able to demonstrate knowledge and understanding of the importance of culture for individual's identity, the characteristic parameters of national cultures, criteria for the analysis and comparison of cultures, cross-cultural communication issues in many aspects incl. public health.

Skills

1.Students will be able to analyse and reflect on their own culture, successfully develop intercultural contacts, to overcome prejudices and to identify the impact of stereotypes. They will be able to see and predict the impact of cultural factors on individuals, as well as to carry out mediation functions between own and "alien" culture – predict, explain and prevent misunderstandings in intercultural communication.

Competences

1.A variety of techniques and tasks help to develop students' intercultural competence. All three aspects of intercultural competence are being developed – cognitive, affective and pragmatic communicative competence – with relevant knowledge and skills. The following abilities are to be developed: • a better understanding of the situation of culture in modern societies; • a greater ability to communicate with people from different cultures; • attitudes better adapted to the context of different cultures and groups in a given society.

Assessment

Individual work

Title
% from total grade
Grade
1.

Individual work

-
-
Get acquainted with the theoretical material of the course, preferred authors and other studies on the topics discussed in the course. To carry out independent research (individual or group), to present it. Complete the tasks defined in the course material (for participation in seminars or written submission).

Examination

Title
% from total grade
Grade
1.

Examination

-
-
• Regular attendance (at least 60%). • Participation in discussions about the course topics. • Timely submission and successful completion of the course tasks. • Demonstration of knowledge and understanding of the course topics in the final test.

Study Course Theme Plan

FULL-TIME
Part 1
  1. Lecture

Modality
Location
Contact hours
On site
Auditorium
1

Topics

Theory of Cross-Cultural Communication/Intercultural Communication. Explanation of the terms “Intercultural”, “Cross-Cultural”, "Transcultural“. Examples of cultural differences around the world.
  1. Lecture

Modality
Location
Contact hours
On site
Auditorium
1

Topics

The anthropological meaning of the term culture: definitions and interpretation in the context of intercultural communication. Cultural groups and cultural levels. Subcultures. People and culture. Perception and attitudes towards the Different (Strangers). Ethnocentrism vs. cultural relativism. Self-concept, social identity – ingroups and outgroups. Identity and Alterity ("otherness").
  1. Class/Seminar

Modality
Location
Contact hours
On site
Auditorium
4

Topics

Anthropological models for describing cultural groups. G. Hofstede’s culture model: „The Cultural Onion” – the different levels of culture. The Onion-Model of H. Spencer-Oatey. Examples for onion-diagrams.
  1. Class/Seminar

Modality
Location
Contact hours
On site
Auditorium
4

Topics

Prejudice and stereotyping. Stereotypes – their definition and classification. The role and functions of stereotypes in cross-cultural contacts. Methods to define ethnic-racial stereotypes.
  1. Lecture

Modality
Location
Contact hours
On site
Auditorium
1

Topics

Cross-cultural interaction as a variable process. Cultural contact and identity. The forms of cultural contact. Culture Shock – definition, stages/phases and models. Reverse/Reintegration culture shock.
  1. Class/Seminar

Modality
Location
Contact hours
On site
Auditorium
4

Topics

Common problems, symptoms and possible psychosomatic manifestations. Strategies for managing culture shock. Cultures in contact: problems, methods, and preconditions. Types and strategies of the acculturation (transculturation).
  1. Class/Seminar

Modality
Location
Contact hours
On site
Auditorium
4

Topics

Concepts for describing and comparing cultural differences in different countries. Culture standards (according to Alexander Thomas “Kulturstandards”) – definition, methods to define culture standards, basic features and areas of application. The analysis of the examples of culture standards from several countries. The development of cultural standards in Central and Eastern Europe. Latvian cultural standards.
  1. Lecture

Modality
Location
Contact hours
On site
Auditorium
1

Topics

Geert Hofstede‘s theory of cultural dimensions. The dimensions of national cultures: Power Distance, Individualism, Masculinity. Uncertainty avoidance, long term orientation. Three groups of cultures according to Richard D. Lewis: linear-active, multi-active and reactive cultures.
  1. Class/Seminar

Modality
Location
Contact hours
On site
Auditorium
4

Topics

Critical evaluation of Hofstede‘s cultural comparative study. Edward T. Hall‘s model of cultural dimensions. Time-orientation, space, context of communication. Fons Trompenaar’s concept of cultural dimensions. The analysis of different models and concepts for describing and comparing cultures. Their application in intercultural communication.
Total ECTS (Creditpoints):
3.00
Contact hours:
24 Academic Hours
Final Examination:
Exam

Bibliography

Required Reading

1.

Volkinšteine D. Izdales materiāls maģistrantūras studiju kursam "Interkulturālās komunikācijas teorija un pētījumu metodes". Rīga: LKA, 2014

2.

Cross-Cultural Interaction and Understanding: Theory, Practice, & Reality: Theory, Practice, and Reality. Tomes, Yuma Iannotti, Nova Science Publishers. Incorporated, 2013 (ProQuestEbookCentral)

3.

Ārvalstu studentiem/For international students:

4.

Cross-Cultural Interaction and Understanding: Theory, Practice, & Reality: Theory, Practice, and Reality. Tomes, Yuma Iannotti, Nova Science Publishers. Incorporated, 2013 (ProQuestEbookCentral)

Additional Reading

1.

Hall E., Hall M. Understanding Cultural Differences. Germans, Frenchs and Americans. Yarmouth, Maine, 1989

2.

Hofstede G. Cultures and Organizations: Software of the Mind. Cambridge, 2010

3.

Hofstede G. Culture's consequences. London: Thousand Oaks; New Delhi: Sage Publications, 2001

4.

Fosters D. Lietišķā etiķete Eiropā. Rīga: Zvaigzne ABC, 2005

5.

Lewis R. D. When Cultures Collide. London: N. Brealay Publishing Ltd, 2018

6.

Mouls Dž. Biznesa kultūra un etiķete Eiropas valstīs. Rīga: Jāņa Rozes apgāds, 2003

7.

Pīzs A. Ķermeņa valoda. Rīga: Jumava, 2014

8.

Schroll-Machl S. Doing Business with Germans. Their Perception, Our Perception. Vandenhoeck & Ruprecht, 2013

9.

Spencer-Oatey H. Culturally Speaking. Managing Rapport through Talk across Cultures. London; New York: Continuum, 2000

10.

Trompenaars F. Riding the Waves of Culture: Understanding Cultural Diversity in Business. London: N. Brealay Publishing Ltd, 1993

11.

Ārvalstu studentiem/For international students:

12.

Hall E., Hall M. Understanding Cultural Differences. Germans, Frenchs and Americans. Yarmouth, Maine, 1989

13.

Hofstede G. Cultures and Organizations: Software of the Mind. Cambridge, 2010

14.

Hofstede G. Culture's consequences. London: Thousand Oaks; New Delhi: Sage Publications, 2001

15.

Lewis R. D. When Cultures Collide. London: N. Brealay Publishing Ltd, 2018

16.

Schroll-Machl S. Doing Business with Germans. Their Perception, Our Perception. Vandenhoeck & Ruprecht, 2013

17.

Spencer-Oatey H. Culturally Speaking. Managing Rapport through Talk across Cultures. London; New York: Continuum, 2000

Other Information Sources

1.

Kursā apskatīto autoru mājas lapas internetā, citi materiāli tiešsaistē saistībā ar kursa tēmām./ Websites of the authors covered in the course, other online materials related to the course topics.