Veidlapa Nr. M-3 (8)
Study Course Description
Copywriting for the Social Media Environment
Course Code
KF_065
Branch of Science
Media and communications
ECTS
3.00
Target Audience
Communication Science
LQF
Level 6
Study Type And Form
Full-Time
Study Course Implementer
Course Supervisor
Ruta Siliņa
Structure Unit Manager
Ieva Puzo
Structural Unit
Faculty of Social Sciences
Contacts
Dzirciema street 16, Rīga, szf@rsu.lv
About Study Course
Objective
To introduce students with the specifics of copywriting for the social media environment and to develop the skills to prepare appropriate textual material.
Preliminary Knowledge
Basic knowledge of the Latvian language and media language.
Learning Outcomes
Knowledge
1.After completing the study courses, the student will be familiar with the message of the social media environment in various ways.
Skills
1.After completing the course, the student will be able to apply the learned writing skills, as well as strengthen cooperation skills, the ability to adapt to changes and make decisions independently, as well as analytical skills.
Competences
1.After completing the course, the student will be able to evaluate information, prepare and direct communication messages in a digital communication environment; analyze the information and apply it according to the specifics of the specific situation.
Assessment
Individual work
|
Title
|
% from total grade
|
Grade
|
|---|---|---|
|
1.
Individual work |
-
|
-
|
|
Seminar papers and exam.
|
||
Examination
|
Title
|
% from total grade
|
Grade
|
|---|---|---|
|
1.
Examination |
-
|
-
|
|
Completion of seminar tasks is a prerequisite for successful completion of the course
|
||
|
2.
Examination |
-
|
10 points
|
|
The final grade (in a 10-point system) will consist of assessments of: 1.activity in lectures and seminars: 10% 2.seminar tasks: 60% 3.exam: 30%. |
||
Study Course Theme Plan
FULL-TIME
Part 1
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Article & Landing Page Copywriting
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Article & Landing Page Copywriting
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Article & Landing Page Copywriting
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
E-commerce Copywriting
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
E-commerce Copywriting
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
E-commerce Copywriting
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Google Ads Copywriting
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Google Ads Copywriting
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Google Ads Copywriting
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Headline Copywriting
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Headline Copywriting
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Headline Copywriting
|
-
Lecture
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Social Media Copywriting
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Auditorium
|
2
|
Topics
|
Social Media Copywriting
|
-
Class/Seminar
|
Modality
|
Location
|
Contact hours
|
|---|---|---|
|
On site
|
Study room
|
2
|
Topics
|
Social Media Copywriting
|
Total ECTS (Creditpoints):
3.00
Contact hours:
30 Academic Hours
Final Examination:
Exam (Written)
Bibliography
Required Reading
1.
Pulizzi J. (2013). Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing LessSuitable for English stream
2.
Sugarman J. (2006). The Adweek Copywriting Handbook.Suitable for English stream
Other Information Sources
1.
What Is Digital Copywriting?Suitable for English stream
2.
50 Great Copywriting Examples (and Why They Work)Suitable for English stream